At a Glance
- Tasks: Drive inbound leads and market new products while collaborating with a dynamic team.
- Company: Join a mission-driven software company supporting charities and foundations across the UK.
- Benefits: Competitive salary, collaborative environment, and opportunities for professional growth.
- Other info: Work in a vibrant London office with a focus on teamwork and creativity.
- Why this job: Make a real impact in the charity sector while utilising innovative marketing strategies.
- Qualifications: Experience in digital marketing, lead generation, and a passion for AI tools.
The predicted salary is between 63000 - 77000 £ per year.
We build software that helps charities, foundations and funders do their best work. 2,000+ organisations across the UK use us, and we're just getting going. We know what works and what people want now we need more of the right people to find out about us.
We're hiring a growth marketer to bring in more inbound leads, and better ones. You'll work alongside our Impact Lead, who owns content and storytelling. You'll own inbound growth, tracking how we get in front of the right people, how we turn that attention into leads, and how we know it's working.
What you'll do:
- Own inbound lead gen end to end, get Plinth in front of the right people and turn that into booked calls, balancing volume and quality.
- Take our newer products to market.
- Build a US market, starting with grantmaking foundations.
- Bring structure to our existing content and channels so nothing depends on memory or luck, then share it with the team.
- Work with sales to understand our cycle and shape growth activity around it.
- Work backwards from outcomes: know what SaaS marketing requires and how to cut through to a niche buyer.
- Use AI to move faster than a two-person growth team normally could (research, drafting, and building your own tools and workflows).
What we're looking for:
- You've had an idea, built it, and shipped it yourself, and can point to results you created.
- You think differently about getting noticed, and you've ideated with a team.
- You're comfortable owning metrics, sharing them across teams, and figuring out how to move them.
- You've worked in digital marketing or paid ads, and you know where that runs out of road.
- You build order out of chaos: systems, content calendars, process.
- You're genuinely into AI for speed. You've used tools like Claude or Claude Code beyond chatting, and you get what they can do for research, drafting, automation, and small workflows.
Nice to have:
- You've created content yourself at some point (it didn't need to work you just need to understand what that process involves, since you'll be working alongside someone who does this full-time).
- You can look at existing content and see three other ways to reuse it.
- You've worked in or alongside the charity, social impact or local government world.
- You know your way around US grantmaking, or the charity/foundation sector more broadly.
Logistics:
- Location: London (we work from the office 4 days a week).
- Hours: Full Time.
- Salary: £45-55k.
Growth Lead in London employer: Plinth
At Plinth, we pride ourselves on being an exceptional employer that empowers our Product Engineers to make a real difference in the charity sector. With a high-trust, low-ceremony work culture, you’ll have direct access to users and the freedom to innovate without bureaucratic hurdles. Our commitment to employee growth is evident through our tool budget and domain expertise support, ensuring you can leverage cutting-edge AI tools to deliver impactful solutions while enjoying a fulfilling and rewarding career.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Lead in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Plinth and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Plinth are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Plinth on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Plinth. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Growth Lead in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Plinth. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Plinth:Show us that you’ve done your homework! In your application, briefly mention what you admire about Plinth’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Plinth
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Plinth will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Plinth, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
