At a Glance
- Tasks: Lead marketing efforts from scratch in the exciting DeFi space.
- Company: Dynamic UK-based marketing consultancy with a global reach.
- Benefits: Competitive salary, flexible contracts, and remote work options.
- Other info: Join a fast-paced environment with endless growth potential.
- Why this job: Shape the future of DeFi marketing and drive impactful GTM strategies.
- Qualifications: Experience in DeFi marketing and developing successful GTM campaigns.
The predicted salary is between 60000 - 80000 £ per year.
A dynamic marketing consultancy based in the UK is seeking a Marketing Lead to scale their marketing efforts from 0-1 in the DeFi space. The role involves leading the GTM strategy for upcoming projects and growing the marketing function from scratch.
Ideal candidates will have a DeFi marketing background and experience developing GTM campaigns. This is a global remote opportunity with a competitive salary and flexible contract options.
DeFi Marketing Lead — Scale 0-1 & GTM Strategy (Remote) employer: Plexus Resource Solutions
Plexus Resource Solutions is an exceptional employer, offering a vibrant work culture in the heart of Greater London, where innovation meets opportunity. With a strong focus on employee growth through comprehensive training in recruitment and the crypto/blockchain sector, team members enjoy flexible working arrangements and the potential for uncapped commission, making it a rewarding place for those eager to develop their careers in a rapidly evolving industry.
StudySmarter Expert Advice🤫
We think this is how you could land DeFi Marketing Lead — Scale 0-1 & GTM Strategy (Remote)
✨Tip Number 1
Network like a pro! Reach out to folks in the DeFi space on LinkedIn or Twitter. Join relevant groups and engage in conversations to get your name out there.
✨Tip Number 2
Showcase your expertise! Create a portfolio or case studies of your previous GTM campaigns. This will help us see your skills in action and how you can scale marketing efforts from 0-1.
✨Tip Number 3
Prepare for interviews by researching the company’s current projects and their marketing strategies. We want to see that you’re genuinely interested and ready to hit the ground running!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed and shows us you’re serious about joining our team.
We think you need these skills to ace DeFi Marketing Lead — Scale 0-1 & GTM Strategy (Remote)
Some tips for your application 🫡
Show Your DeFi Passion:When you're writing your application, make sure to highlight your passion for DeFi. We want to see that you’re not just familiar with the space but genuinely excited about it. Share any relevant projects or experiences that showcase your enthusiasm!
Tailor Your GTM Experience:Don’t just send a generic application! We’re looking for someone who can lead our GTM strategy, so be sure to tailor your experience to show how you've successfully developed and executed GTM campaigns in the past. Specific examples will really help us see your potential.
Be Clear and Concise:We appreciate clarity! When writing your application, keep it straightforward and to the point. Use bullet points if necessary to make your achievements stand out. We want to quickly grasp your skills and experiences without wading through fluff.
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed! It helps us keep everything organised and ensures your application gets to the right people. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Plexus Resource Solutions
✨Know Your DeFi Stuff
Make sure you brush up on your knowledge of the DeFi space. Understand the latest trends, key players, and successful campaigns. This will not only show your passion but also demonstrate that you’re ready to hit the ground running.
✨Craft a Winning GTM Strategy
Prepare a mock go-to-market (GTM) strategy for a hypothetical DeFi project. Think about how you would approach market research, target audience identification, and campaign execution. This will showcase your strategic thinking and creativity during the interview.
✨Showcase Your Leadership Skills
Since this role involves leading the marketing function from scratch, be ready to discuss your leadership style. Share examples of how you've successfully led teams or projects in the past, especially in fast-paced environments.
✨Ask Insightful Questions
Prepare thoughtful questions about the company’s vision for their DeFi projects and their expectations for the marketing lead role. This shows your genuine interest and helps you assess if the company aligns with your career goals.
