At a Glance
- Tasks: Create and implement exciting marketing campaigns while measuring their success.
- Company: Join Plextek, a leader in engineering and innovation with a strong team culture.
- Benefits: Enjoy hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Be part of a diverse team that values integrity and collaboration.
- Why this job: Make an impact in a dynamic environment while developing your marketing skills.
- Qualifications: Experience in digital marketing and a passion for creativity and strategy.
The predicted salary is between 30000 - 40000 £ per year.
Your new career starts here with Plextek.
COMPANY VISION
Plextek is a leading choice for employees and customers for exceptional engineering and strategic innovation to create better, safer and more sustainable products and technologies.
OUR VALUES AND BELIEFS
Being a responsible business, we work with integrity and honesty. We share success with staff and with our communities. We embrace diversity in outlook and work as a team with colleagues, customers and suppliers to provide the best technical solution and professional service experience. We empower each other, we’re adaptable, show initiative and deliver on our commitments together.
THE ROLE
Reporting to the Head of Marketing. Office based in Great Chesterford, Essex: within an easy commutable distance. Hybrid working potential but 3 days to be in the office.
RESPONSIBILITIES
- Campaigns: Support the planning, creation and implementation of targeted campaigns to meet the marketing and business objectives. Measurement and improvement of campaign ROI, including the use of CRM HubSpot. Create tracked & SEO optimised landing pages using HubSpot or WordPress for strategic campaigns.
- Contacts: Work with the Head of Marketing with strategic contact building in the CRM, HubSpot, to meet lead generation targets. Implement contact building using prospecting tool, data gathering at events and gated content online. Assist with research into the behaviours of target clients, to allow better strategic targeting of messaging and Plextek brand awareness.
- Content: Write clear, persuasive, and engaging copy across multiple formats, including websites, email campaigns and social media. Create a calendar of technical content aimed at our target audience. Work with internal teams to extract the most engaging case studies for use online and in proposals. Provide Sales Team support with written content, such as proposals and presentations. Manage effective content distribution for lead generation.
- Website: Management and optimisation of the Plextek and IEX websites, including content building and SEO. Work with the Graphic Designer to create engaging content which is consistently branded across all channels. Work with website agency to maintain security, plugins and HubSpot connectivity.
- Social Media: Creating engaging but technical posts, working with Project Managers and Technical Leads for content and topics. Interpret technical content into effective messaging. Social media SEO. Measure results and optimise. Scheduling – optimise for target audience, continuous improvement using data.
- Email Marketing: Manage the creation of email campaigns using HubSpot, using email templates and basic HTML for lead generation. Work with the Graphic Designer to create compelling designs. Manage the scheduling, reporting and automating emails as required. Any other tasks required to support the Marketing & Sales teams in the running of successful marketing activities.
THE PERSON
- CIM qualifications completed or in progress.
- Digital and/or social media marketing management experience in a B2B organisation.
- Proven track record of implementing effective lead generation campaigns.
- Experience of SEO for effective global content distribution.
- Demonstrable leadership qualities and influencing of internal stakeholders.
- Well organised, with good attention to detail, and with the ability to maintain high levels of accuracy.
- Enthusiasm and perseverance, with a positive ‘can do’ attitude.
- Forward-thinking, looking for ways to improve current ways of working and suggest new initiatives.
- Diligent attitude with the determination to see things through to completion.
- Willing to get stuck in with hands-on work as well as planning and analysis of results.
- Adaptable and willing to research and learn new skills.
COMPETENCIES
- Digital Media Analytics, including GA4.
- Social Media content creation for B2B.
- Highly advantageous HubSpot CRM and Marketing HUB.
- WordPress or equivalent.
- SEA/PPC management.
- YouTube optimisation and publishing.
- SEO planning tools e.g., Moz, SEM rush.
- AI marketing tools.
Details
Location CB10 1NY. Position Marketing Executive. Placement Permanent.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Plextek and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Plextek are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Plextek on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Plextek. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Plextek. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Plextek:Show us that you’ve done your homework! In your application, briefly mention what you admire about Plextek’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Plextek
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Plextek will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Plextek, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
