Brand Marketing Lead (Maternity cover) in London

About Pleo

Messy spend management is tricky business. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses 'go beyond'.

About the role

We're looking for a Brand Marketing Lead to join our Brand & Marketing team at Pleo. In this role, you'll help own our brand marketing strategy and campaign execution across six European markets and be part of our marketing team as we scale our spend management platform. If you're excited about building category-defining campaigns that move Pleo from a good solution to the undisputed choice for mid-market finance leaders and are passionate about brand strategy and creative execution, then this is the opportunity for you!

Who you'll be working with and reporting to

You'll report to the Director of Integrated Marketing, and work in close collaboration with the Director of Brand Experience and Strategy, as well as the Brand Intelligence Manager, our brand foundations team, PR, content marketing and digital channels team.

What you'll be doing

• Own the brand marketing strategy that moves Pleo from 'one of many' to the undisputed choice for mid-market European finance leaders.
• Build and execute integrated brand campaigns from concept through to reporting — learning from what we've just launched, and pushing further.
• Create branded content that shows how financial services should be done.
• Measure what matters — working with Brand Intelligence, Integrated Marketing, Data, and MOps to track brand lift, earned media, consideration, and how brand work flows into pipeline and revenue.
• Set the benchmark for brand work in fintech — prove that category-defining campaigns come from strategic rigor and creative excellence working together.

What you bring

• 10+ years in brand marketing (B2B or fintech might be helpful, but we care more about the thinking than the category).
• A portfolio of work that shows you've led campaigns from strategy through to execution — ideally integrated campaigns that work across multiple channels.
• Strong stakeholder management skills — you can influence a room, sell an idea, and push back when something isn't working.
• Strategic thinking + execution mindset — you're equally comfortable building a 6-month brand strategy and getting your hands dirty on day-to-day campaign work.
• Comfort with ambiguity and pace — this is a growing company, and things move fast.
• Understanding of how brand and pipeline connect — you know that brand campaigns need to serve business growth, not just awareness.
• A point of view on category dynamics — you can look at a market and spot where everyone's getting it wrong.
• A strong understanding for when/how to localise concepts, messaging & GTM campaigns across different markets.

Why is this role a good fit for you

• You want to reframe an entire category's conversation by competing on human insight rather than just feature parity.
• You thrive in a fast-paced, autonomous environment where you can build campaigns that serve as a 5-year foundation.
• You believe brand strategy must be grounded in audience understanding and directly drive business outcomes.
• You view brand marketing in isolation from performance data, pipeline metrics, and commercial growth.

How you'll develop in this role

• Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities.
• Develop a comprehensive European brand roadmap that builds on recent launch momentum.

We can hire on a hybrid set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work.

Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office.

Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis.

25 days of annual leave + public holidays (additional days may apply in select countries based on local standards).

For our Team, we offer both hybrid and fully remote working options.

We use MyndUp to give our employees access to free mental health and well-being support with great success so far.

Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work.

The interview process

We want to ensure you are set-up for success and understand what will be expected of you. A 30-minute chat with our Talent Partner to discuss the role and your background. A 45 minute chat to deep dive into your experience. Challenge & Team Interview: We will send you a take home test and invite you to present during a 60 minute team interview.

Since it's our company language, please submit your application in English. Our talent team reads every single application to ensure the process is fair. Diversity drives us. Your data is safe. When you apply, we process your personal data as a data processor.