GTM Operations Manager Amsterdam, Berlin, Lisbon, London, Madrid

Messy spend management is tricky business. At Pleo, we’re changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike—with a vision to help all businesses ‘go beyond’. Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high.

About the role

We’re looking for a GTM Operations Manager to join the GTM Strategy & Programs team and help shape how we deliver value to customers at scale. This role is focused on sustainable revenue optimisation, with a primary emphasis on revenue retention and customer success, and broader scope across expansion and new business go-to-market initiatives. You’ll work at the intersection of GTM strategy, revenue operations, and technology, taking ideas from concept through to execution. You’ll identify where our customer and revenue motions can work better, design data-backed solutions, and build the operational systems required to launch and scale them. While Customer Success is your core lens, your remit spans the full GTM lifecycle. This is not a traditional operations role. You’ll operate with a GTM Engineer mindset - combining systems thinking, automation, AI, and experimentation to turn strategy into scalable execution - while also helping elevate GTM capabilities across teams through coaching and best-practice sharing.

If you enjoy diagnosing complex problems, building modern GTM systems, and driving measurable business impact, this role offers meaningful ownership and influence.

Who you’ll be working with and reporting to

You’ll report to the Director of GTM Strategy & Programs, and the role sits within the Revenue Operations function at Pleo. You’ll be working closely with teams in Revenue Operations, Customer Success, Commercial Product and Data. You’ll act as a GTM operator and strategic partner, connecting teams, systems, and insights across the customer lifecycle.

What you’ll be doing

• Identify root-cause friction points and inefficiencies across the customer journey using data, customer insight, and commercial context.
• Originate and shape GTM initiatives that improve customer experience, retention, expansion, and revenue efficiency.
• Build clear, data-backed business cases to influence prioritisation and decision-making.
• Design and run GTM experiments across processes, tooling, operating models, and AI-driven approaches.
• Define, track, and analyse key GTM and Customer Success metrics (e.g. retention, expansion, health scores, time-to-value).
• Build dashboards and reporting that turn complex data into actionable insights.
• Design and implement scalable operating models for GTM success, primarily in Customer Success with broader GTM scope.
• Evolve the GTM technology stack with Commercial IT, including automation and orchestration layers.
• Leverage AI and automation to improve consistency, responsiveness, and scalability across customer-facing workflows.
• Develop automated GTM processes and campaigns to support revenue retention and churn reduction, expansion and upsell motions, targeted growth and new business opportunities.
• Act as a GTM engineering thought partner, coaching team members on experimentation, automation, and data-driven execution.
• Lead and program-manage cross-functional GTM initiatives from ideation through rollout.
• Establish playbooks, documentation, and operating rhythms to support consistent execution.
• Evaluate and implement emerging GTM technologies and practices to maintain a competitive advantage.

What you bring

You’ll thrive in this role if you have:

• 5–10 years’ experience in Revenue Operations, GTM Strategy, GTM Operations, or similar roles within a SaaS or high-growth B2B environment.
• Strong understanding of B2B SaaS GTM models and customer lifecycle management.
• Hands-on experience building and scaling GTM systems, workflows, and automation.
• Proven ability to use data and analytics to build root-cause business cases, inform decisions, and drive outcomes.
• Experience running high-velocity, targeted GTM initiatives, with or without AI-powered tooling.
• Comfort working across strategy and execution—from high-level design to hands-on build and program management.
• Very strong stakeholder management and cross-functional communication skills.
• Ability to build rigorous, well-structured business cases to influence senior leadership.
• A builder mindset with high ownership, agency, and bias toward action.

Nice to have

• Experience as an individual contributor in Sales, Customer Success, or Business Development.
• Experience with tools such as HubSpot, Salesforce, Clay, Looker, n8n, dbt, or similar.
• Exposure to GTM Engineer or Growth Engineering roles.
• Some technical fluency (e.g. SQL, APIs, no-code/low-code automation).

Why is this role a good fit for you

This role is a good fit for you if:

• You don’t just manage processes; you love building systems.
• You enjoy using tools to automate manual workflows and create growth hacks that scale.
• You are energised by the idea of taking a complex, cross-functional problem (like churn or expansion friction), building a data-backed business case, and seeing it through to execution.
• You want to be a "strategic partner" rather than just a ticket-taker.
• You are comfortable moving between high-level strategic design and hands-on implementation.

This role is not a good fit for you if:

• You are looking for a traditional role focused solely on maintaining existing CRM records or basic reporting; this will feel too experimental and fast-paced.
• You are hesitant to work with AI tools, low-code automation, or modern GTM technologies.
• You are looking for a slow-paced environment.

Show me the benefits!

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office.
• Comprehensive private healthcare – depending on your location, coverage options include Vitality, Alan or Médis.
• We offer 25 days of holiday + your public holidays.
• Option to purchase 5 additional days of holiday through a salary sacrifice.
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far.
• Paid parental leave – we want to make sure that we’re supportive of families and help you feel that you don’t have to compromise your family due to work.

The interview process

We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:

• Intro call: A 30-minute chat with our Talent Acquisition Partner to discuss the role and your background.
• Hiring Manager Interview: A 45/60 mins interview with the Hiring Manager to go deeper on your experience and how your profile can adapt to the role.
• Challenge and Team Interview: We will send you a take-home test and invite you to present it during a 60-minute team interview. This is an opportunity to show us how you would handle the day-to-day of the role.
• Bar Raiser: A final interview with a Senior Leader.

Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success!

About your application

Please submit your application in English; it’s our company language so you’ll be speaking lots of it if you join. We treat all candidates equally: If you are interested please apply through our application system – any correspondence should come from there! Our lovely support team isn’t able to pass on any calls/emails our way – and this makes sure that the candidate experience is smooth and fair to everyone. We can only achieve our goals if our team reflects the diversity of the world around us – and that starts with you, hitting apply, even if you are worried you might not tick all the boxes. We embrace and encourage people from all backgrounds to apply – regardless of race/ethnicity, colour, religion, nationality, gender, sex, sexual orientation, age, marital status, disability, neurodiversity, socio-economic status, culture or beliefs.