Go to Market Manager - Pleo Embedded

About the role

We're looking for a Go-to-Market Manager to join our Pleo Embedded team. In this role, you'll help shape and drive how we bring a brand-new business to market, empowering banks and tech partners to deliver world-class spend management under their own brand. If you're excited about building something from scratch, writing your own playbook, and owning commercial outcomes end to end, then this is the opportunity for you.

Who you’ll be working with and reporting to

You’ll work closely with our Embedded commercial and product leads, collaborating day-to-day with a small, fast-moving team that's still defining how it operates. You’ll also partner with Pleo's wider marketing team to bring the Embedded story to life through content, campaigns, and events, and feed insight back into product and commercial to keep everything sharp.

What you’ll be doing

• Shape the GTM strategy: define target partners, channels, positioning and messaging for Pleo Embedded as we break into a new market.
• Own senior partner relationships: Build and manage relationships with blue-chip platforms and banks, playing a key role in high-stakes commercial conversations.
• Sharpen the value proposition: Refine how we communicate what Pleo Embedded does and why it matters, making a highly technical product feel simple and compelling.
• Move deals forward: Support partners through the full funnel, from first interest to signed deal, including RFP responses and commercial discussions.
• Collaborate with marketing: Work with Pleo's marketing team to translate the Embedded story into content, campaigns, and events that generate and nurture pipeline.
• Test and iterate: be scrappy and hands-on, running experiments, learning fast, and leveraging AI tools to do more with less.
• Feed insight back into the business: Bring market intelligence into product and commercial conversations so what we build, say, and sell stays aligned.

What you bring

• 4-7 years of experience across consulting and/or startups, ideally in a mix of roles rather than one narrow track.
• Senior stakeholder management: You've built and maintained relationships at a senior level and know how to navigate complex organisations.
• End-to-end GTM exposure: You understand how the full funnel works, from positioning and messaging through to pipeline and deal close, even if you're not a specialist in any one area.
• Strong commercial instincts: You're comfortable with numbers, know how to measure, and can hold your own in commercial discussions.
• Exceptional communication skills: You can take a complex, technical product and make it land clearly with a non-technical audience.
• A scrappy, self-directed working style: You're energised by ambiguity and blank pages, not unsettled by them.
• The ability to balance strategy and execution: You can shape a plan on Monday and roll up your sleeves to deliver it on Tuesday.
• Bonus if you had exposure to fintech, SaaS, payments, embedded finance, or the SME space.

Why is this role a good fit for you

• You've built your career in client-facing or consulting roles and now want to own something commercially, end to end.
• You're energised by early-stage challenges: where the playbook doesn't exist yet and you get to write it.
• You're a generalist who enjoys moving between strategic thinking and hands-on delivery without losing momentum.

This role is not a good fit for you if

• You prefer a clearly defined remit and a mature, process-driven environment.
• You're looking to specialise deeply in one function (pure marketing, pure sales) rather than operate across all of them.
• You need a large team around you to get things done: this is a small, scrappy setup where you'll need to create your own momentum.

How you’ll develop in this role

• Get close to the Embedded product, the competitive landscape, and the partner ecosystem to build a sharp point of view on where we should play and how we should win.
• Take ownership of live partner conversations and contribute directly to deals in flight.
• Shape the messaging and positioning we use with banks and platform partners, working with marketing to bring it to life.

The location

We are hiring on a hybrid set-up in London. We are unable to offer visa sponsorship for this role in any of the listed locations.

Your own Pleo card (no more out-of-pocket spending!) Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office. Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis. We offer 25 days of holiday + your public holidays. For our Team, we offer both hybrid and fully remote working options. We use MyndUp to give our employees access to free mental health and well-being support with great success so far. Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work.