About the role
We're looking for a Go-to-Market Manager to join our Pleo Embedded team. In this role, you'll help shape and drive how we bring a brand-new business to market, empowering banks and tech partners to deliver wold-class spend management under their own brand. If you're excited about building something from scratch, writing your own playbook, and owning commercial outcomes end to end, then this is the opportunity for you.
Who you’ll be working with and reporting to
You’ll work closely with our Embedded commercial and product leads, collaborating day-to-day with a small, fast-moving team that's still defining how it operates. You’ll also partner with Pleo's wider marketing team to bring the Embedded story to life though content, campaigns, and events, and feed insight back into product and commercial to keep everything sharp.
What you’ll be doing
Shape the GTM strategy: define target partners, channels, positioning and messaging for Pleo Embedded as we break into a new market
Own senior partner relationships: Build and manage relationships with blue-chip platforms and banks, playing a key role in high-stakes commercial conversations.
Sharpen the value proposition: Refine how we communicate what Pleo Embedded does and why it matters, making a highly technical product feel simple and compelling
Move deals forward: Support partner through the full funnel, from first interest to signed deal, including RFP responses and commercial discussions
Collaborate with marketing: Work with Pleo's marketing team to translate the Embedded story into content, campaigns, and events that generate and nurture pipeline
Test and iterate: be scrappy and hands‑on, running experiments, learning fast, and leveraging AI tools to do more with less.
Feed insight back into the business: Bring market intelligence into product and commercial conversations so what we build, say, and sell stays aligned.
What you bring
4-7 years of experience across consulting and/or startups, ideally in a mix of roles rather than one narrow track
Senior stakeholder management: You've built and maintained relationships at a senior level and know how to navigate complex organisations
End-to-end GTM exposure: You understand how the full funnel works, from positioning and messaging through to pipeline and deal close, even if you're not a specialist in any one area
Strong commercial instincts: You're comfortable with numbers, know how to measure, and can hold your own in commercial discussions
Exceptional communication skills: You can take a complex, technical product and make it land clearly with a non-technical audience
A scrappy, self-directed working style: You're energised by ambiguity and blank pages, not unsettled by them
The ability to balance strategy and execution: You can shape a plan on Monday and roll up your sleeves to deliver it on Tuesday.
Bonus if you had exposure to fintech, SaaS, payments, embedded finance, or the SME space
Why is this role a good fit for you
You've built your career in client-facing or consulting roles and now want to own something commercially, end to end.
You're energized by early-stage challenges: where the playbook doesn't exist yet and you get to write it
You're a generalist who enjoys moving between strategic thinking and hands‑on delivery without losing momentum
This role is not a good fit for you if
You prefer a clearly defined remit and a mature, process-driven environment
You're looking to specialise deeply in one function (pure marketing, pure sales) rather than operate across all of them
You need a large team around you to get things done: this is a small, scrappy setup where you'll need to create your own momentum
How you’ll develop in this role
Get close to the Embedded product, the competitive landscape, and the partner ecosystem to build a sharp point of view on where we should play and how we should win
Take ownership of live partner conversations and contribute directly to deals in flight
Shape the messaging and positioning we use with banks and platform partners, working with marketing to bring it to life.
The location
We are hiring on a hybrid set-up in London. We are unable to offer visa sponsorship for this role in any of the listed locations.
Show me the benefits!
Your own Pleo card (no more out-of-pocket spending!)
Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
We offer 25 days of holiday + your public holidays
For our Team, we offer both hybrid and fully remote working options
We use MyndUp to give our employees access to free mental health and well‑being support with great success so far
Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work
