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- Tasks: Drive Pleo's market growth by mastering customer needs and crafting tailored marketing strategies.
- Company: Join a dynamic team at Pleo, simplifying spend management for finance teams worldwide.
- Benefits: Enjoy a Pleo card, catered lunches, comprehensive healthcare, and 25 days holiday.
- Other info: Flexible working options available; thrive in a collaborative, cross-functional culture.
- Why this job: Be at the forefront of product marketing in a high-growth environment with real impact.
- Qualifications: Growth mindset, analytical skills, and storytelling prowess are essential.
The predicted salary is between 80000 - 100000 ÂŁ per year.
Pleo is on a mission to simplify spend management for finance teams and employees alike, empowering them with streamlined, effective solutions. With 40,000+ customers and more than 850 employees from over 100 nationalities, we thrive on turning complex problems into simple, impactful outcomes.
As a Product Marketing Director, you’ll architect Pleo’s market dominance, driving sustainable growth by mastering the intersection of customer needs and Pleo’s core value proposition.
What you’ll be doing:
- Segment Growth Mastery (SMB, Mid‑Market, Enterprise)
- Strategic segmentation: define and refine the 'How we Win' strategy for our three core segments and develop bespoke messaging houses tailored to each market tier.
- Targeted GTM motions: design growth programmes focused on increasing penetration within specific ICPs, moving beyond generic outreach.
- Obsess over Product‑Market Fit (PMF): use win/loss analysis and customer feedback to identify gaps that unlock growth in existing segments.
- Refining the core: re‑launch and better‑package our product suite to ensure customers derive maximum value from every platform pillar.
- Commercial packaging & value realisation: collaborate with Product and Pricing teams to optimise bundles and tiers for target segments.
- Verticalisation: translate our horizontal spend‑management solution into vertical‑specific narratives (e.g., Construction, Tech, Professional Services).
- Enable the field to win: create asset decks, objection handlers and battle cards that empower sales and CS teams.
- Up‑market transition: build collateral and trust‑building assets (case studies, security briefs, ROI calculators) for Enterprise expansion.
What You Bring:
- Growth mindset: enjoy optimizing an existing proposition as much as launching new ones.
- Segment expertise: understand the nuances of selling to different organisational sizes and pivot strategies accordingly.
- Analytical rigor: uncover the 'why' behind win/loss rates and steer product & commercial decisions with data.
- Storytelling prowess: translate complex financial‑tech concepts into compelling, must‑have narratives for CFOs.
Why this role is a good fit for you:
- Love the commercial side of marketing with a direct link to ARR growth.
- Enjoy deep‑diving into customer psychology across segments.
- Work in a high‑growth environment where PMMs have a seat at the table in product strategy.
This role is not a good fit for you:
- Prefer purely top‑of‑funnel creative brand awareness campaigns.
- Only enjoy Day‑1 product launches and find optimization tedious.
- Prefer siloed work over cross‑functional collaboration with Sales and Product.
The location: Remote, hybrid, or in‑person options are available at any listed location. You must be physically based in the country of your choice with a valid right to work. Visa sponsorship is not offered for this role.
Show Me The Benefits:
- Your own Pleo card (no more out‑of‑pocket spending).
- Lunch on us for workdays – enjoy catered meals or a lunch allowance.
- Comprehensive private healthcare (Vitality, Alan or MĂ©dis depending on location).
- 25 days of holiday plus public holidays.
- Hybrid and fully remote working options for the team.
- Free mental health and well‑being support via MyndUp.
- Paid parental leave to support families without compromising work.
Director, Product Marketing employer: Pleo
Contact Detail:
Pleo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Product Marketing
✨Tip Number 1
Network like a pro! Reach out to people in your industry, especially those at Pleo or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Prepare for the interview by understanding Pleo’s mission and values. Show us how your experience aligns with simplifying spend management and driving growth. Tailor your stories to highlight your segment expertise and analytical skills.
✨Tip Number 3
Don’t just wait for job postings! Keep an eye on our website and apply directly. We love proactive candidates who take the initiative to express their interest in joining our team.
✨Tip Number 4
Practice your storytelling skills. Be ready to translate complex ideas into simple narratives that resonate with decision-makers. This will be key in showcasing your fit for the Product Marketing Director role.
We think you need these skills to ace Director, Product Marketing
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Product Marketing role. Highlight your experience in segment growth mastery and storytelling prowess, as these are key to Pleo's mission.
Showcase Your Analytical Skills: We love data-driven decision-making! Include examples of how you've used analytics to uncover insights or improve product-market fit in your previous roles. This will show us you can steer product and commercial decisions effectively.
Demonstrate Your Growth Mindset: Pleo thrives on optimisation and growth. Share specific instances where you've successfully optimised a product or marketing strategy, and how that led to tangible results. We want to see your passion for driving sustainable growth!
Apply Through Our Website: Don't forget to submit your application through our website! It’s the best way for us to receive your details and ensure you’re considered for this exciting opportunity at Pleo.
How to prepare for a job interview at Pleo
✨Know Your Segments
Before the interview, dive deep into Pleo's market segments: SMB, Mid-Market, and Enterprise. Understand their unique needs and how Pleo's solutions can address them. This will help you articulate tailored strategies during your discussion.
✨Master Product-Market Fit
Be prepared to discuss your experience with win/loss analysis and how you've used customer feedback to drive growth. Bring examples of how you've identified gaps in product offerings and turned them into opportunities for success.
✨Showcase Your Storytelling Skills
Practice translating complex financial-tech concepts into simple narratives. Think about how you would explain Pleo’s value proposition to a CFO. This will demonstrate your ability to communicate effectively with key stakeholders.
✨Emphasise Cross-Functional Collaboration
Highlight your experience working with Sales and Product teams. Be ready to share examples of how you've collaborated across functions to achieve common goals, as this role requires strong teamwork to drive product strategy.