Director, Product Marketing

About Pleo

Messy spend management is tricky business. And tedious processes are a lose-lose situation for all involved, not just finance. At Pleo, we're changing that. We build spend solutions that make managing money seamless, empowering, and surprisingly effective for finance teams and employees alike - with a vision to help all businesses ‘go beyond’. The word ‘Pleo’ actually means ‘more than you’d expect’, and living by that mantra has been the secret to our success over the last 10 years.

Now, we’re at a pivotal moment in our journey; every move we make has a direct impact on our 40,000+ customers, our business, and our collective success. We need people who take pride in uncovering customer needs, who turn complex problems into simple solutions, challenge the way things are done (respectfully), and always aim high. With great ambitions driving us forward, we can’t say we’ve got this whole thing figured out. And frankly, that’s half the fun! What we can say is that we’re a driven, progressive, and, importantly, a kind bunch of 850+ people from over 100 nationalities, all committed to delivering the future of business spending, together.

About the role

As a Product Marketing Director at Pleo, you aren't just shipping features; you are the architect of our market dominance. Your mission is to drive sustainable growth by mastering the intersection of our customers’ deepest needs and Pleo’s core value proposition. While many PMM roles focus on the "launch-and-leave" cycle of new products, this role is uniquely centred on optimising Product-Market Fit (PMF) for our existing ecosystem. You will own the commercial success of our SMB, Mid-Market, and Enterprise segments, ensuring that our proposition is surgically targeted and effectively packaged to win in each specific market tier.

Who you’ll be working with and reporting to

You’ll report to our VP of Marketing, leading a team of PMMs and working closely with teams in Sales, Product, and RevOps. Our team is highly collaborative and dedicated to bridging the gap between product innovation and commercial execution. You’ll also have the chance to partner with teams across Customer Success and Brand to ensure a cohesive experience for our users.

What you’ll be doing

• Mastering Segment Growth (SMB, Mid-Market, & Enterprise)
  • Strategic Segmentation: Define and refine the "How we Win" strategy for our three core segments. You will develop bespoke messaging houses that speak to the specific pain points of a 10-person startup (SMB) vs. a 500-person regional leader (Mid-Market) vs. a complex multi-national (Enterprise).
  • Targeted GTM Motions: Move away from generic outreach. You will design targeted growth programmes that focus on increasing penetration within these specific ICPs.
• Obsessing over Product-Market Fit (PMF)
  • The Intelligence Layer: Act as the "voice of the market" within product rituals. You will use win/loss analysis and customer feedback to identify gaps in our current offering that, if closed, would unlock massive growth in existing segments.
  • Refining the Core: You will focus on "re-launching" and better-packaging our existing product suite. Your goal is to ensure customers aren't just using Pleo, but are deriving maximum value from every pillar of the platform.
• Commercial Packaging & Value Realisation
  • Packaging Strategy: Work closely with Product and Pricing teams to ensure our bundles and tiers are optimised for our target segments.
  • Verticalisation: Translate our horizontal spend management solution into vertical-specific narratives (e.g., Construction, Tech, Professional Services) that resonate deeply with industry-specific buyers.
• Enabling the Field to Win
  • Sales Velocity: Master the "Master" pitch decks, objection handlers, and competitive battle cards that empower our sales and CS teams to win without a PMM in the room.
  • Up-Market Transition: Build the specific collateral and trust-building assets (case studies, security briefs, ROI calculators) required to win and expand within the Enterprise segment.

What you bring

You’ll thrive in this role if you have:

• A Growth Mindset: You enjoy the challenge of optimizing an existing proposition just as much as launching a brand-new one.
• Segment Expertise: You understand the nuances of selling to different organizational sizes and can pivot your strategy accordingly.
• Analytical Rigor: You use data to find the "why" behind win/loss rates and use those insights to steer the product and commercial ship.
• Storytelling Prowess: You can take complex financial tech and turn it into a compelling "must-have" narrative for a CFO.

Why is this role a good fit for you

This role is a good fit for you if:

• You love the "commercial" side of marketing and want to see a direct link between your work and ARR growth.
• You enjoy deep-diving into customer psychology to understand what makes different segments tick.
• You want to work in a high-growth environment where PMMs have a "seat at the table" in product strategy.

This role is not a good fit for you if:

• You prefer working purely on "top-of-funnel" creative brand awareness campaigns.
• You only enjoy the excitement of Day 1 product launches and find "optimization" tedious.
• You prefer working in a silo rather than collaborating cross-functionally with Sales and Product.

The location

Please note: We can hire on a remote, hybrid or in-person set-up in any of the locations listed on the advert but you will need to be physically based in the country of your choice with a valid right to work. We are unable to offer visa sponsorship for this role in any of the listed locations.

Show me the benefits

• Your own Pleo card (no more out-of-pocket spending!)
• Lunch is on us for your work days - enjoy catered meals or receive a lunch allowance based on your local office
• Comprehensive private healthcare - depending on your location, coverage options include Vitality, Alan or Médis
• We offer 25 days of holiday + your public holidays
• For our Team, we offer both hybrid and fully remote working options
• We use MyndUp to give our employees access to free mental health and well-being support with great success so far
• Paid parental leave - we want to make sure that we're supportive of families and help you feel that you don't have to compromise your family due to work

The interview process

We want to ensure you are set-up for success and understand what will be expected of you. If your application is successful, our interview process is as follows:

• Intro call: A 30-minute chat with our Talent Acquisition Partner to discuss the role and your background.
• Hiring Manager interview: A 45 min chat with the manager to deep dive in your experience
• Peer Interview: A 45 min chat with a peer to test how you will work with the team and across functions (day to day collaboration, problem-solving, and contribution to team performance)
• Challenge Stage: We will send you a take home test and invite you to present during a 60 minute team interview. This is an opportunity to show us how you would handle the day to day of the role
• Final Interview: A final conversation with a Senior Leader

Transparency is important to us so we also wanted to share some insights about what we’re looking for in applications to ensure you can set yourself up for success!

Last time we hired for this role, we received a vast number of applications but only a few were selected for an intro call. Some of the key reasons why previous candidates didn’t make it past the application screening stage include:

• CV writing and content: we receive a lot of CVs, and many of them are AI-generated. We love seeing people leverage AI—it’s a big focus for us internally too—but without human intervention, these CVs can sometimes become generic and fail to show a candidate in the best light. What we're really looking for is the specific details of real impact that only you know from your previous experience. A top tip from us is to use the “Achieved X, as measured by Y, by doing Z” formula (credit: Laszlo Bock, ~2014) to give a really clear picture of what you’ve worked on. A final note: including links to your previous companies' websites is a huge help and allows us to truly understand your background!
• Application care: every single application we receive is reviewed by a human (yes, hundreds of them) because we believe that candidates' efforts should be matched by an equal level of human care. This means that we expect a similar level of attention put into your application. Read and answer the application questions carefully, they make a huge difference in our decision-making process.
• Profile to role fit: highlight most important aspects of the role, points that might get misunderstood, any specific industry requirements etc.

About your application

English first. Since it's our company language, please submit your application in English. You’ll be using it a lot if you join us.

A fair look for everyone. Our talent team reads every single application to ensure the process is fair. To keep things running smoothly, we only accept applications through our system—our support team can’t pass on calls or emails.

Diversity drives us. We can only reach our goals if our team reflects the world around us. That starts with you hitting apply, even if you don't tick every single box. We encourage people from all backgrounds and experiences to join us.

Interview at your best. We want you to feel comfortable throughout the process. If you have any accessibility requirements or need a specific format, email belonging@pleo.io. We’ll design a process that works for you.

Your data is safe. When you apply, we process your personal data as a data processor. For more information on how Pleo processes personal data, read our Privacy Policy here.

Applying for multiple roles? Nothing is stopping you, and we assess every role independently. However, we do look for alignment, so make sure you can explain why your interest and experience are right for each specific role.

Reapplying. If you’re applying for the same role again, please wait six months from your last decision before hitting submit.