brand marketing manager in fintech

Описание:

Pleo builds spend management solutions that make managing money seamless for finance teams and employees. Its platform supports more than 40,000 customers, with a vision to help businesses go beyond.

Задачи:

• Own the brand marketing strategy to make Pleo the undisputed choice for mid-market European finance leaders
• Build and execute integrated brand campaigns from concept through reporting, learning from recent launches and pushing further
• Create branded content that reflects the precision, rigor, and craft of finance leaders
• Manage the funnel strategically, balancing awareness, consideration, and conversion while reaching new audiences
• Own the budget and agency relationships as their strategic partner
• Measure brand lift, earned media, consideration, and the impact of brand work on pipeline and revenue, collaborating with Brand Intelligence, Integrated Marketing, Data, and MOps
• Set the benchmark for fintech brand work by combining strategic rigor and creative excellence, establishing Pleo as a model for audience understanding
• Map customer journeys across SMB, mid-market, and enterprise segments to identify brand opportunities
• Develop a comprehensive European brand roadmap building on recent launch momentum

Требования:

• 10+ Years of experience in brand marketing
• A portfolio demonstrating leadership of campaigns from strategy through execution, ideally integrated campaigns across multiple channels
• Strong stakeholder management skills, including influencing stakeholders, selling ideas, and pushing back when needed
• Strategic thinking and an execution mindset, with the ability to build a six-month brand strategy and handle day-to-day campaign work
• Comfort with ambiguity and a fast-paced environment
• Understanding of how brand and pipeline connect, and how brand campaigns support business growth
• A point of view on category dynamics and the ability to identify market opportunities
• Strong understanding of when and how to localize concepts, messaging, and GTM campaigns across markets
• Candidates who prefer high-level strategy without hands-on campaign execution, rigid and slow-moving environments, or brand marketing isolated from performance data, pipeline metrics, and commercial growth are not a good fit
• Будет плюсом: B2B или fintech brand marketing experience, fluency in one or more European markets

Условия:

• Your own Pleo card
• Catered lunches on work days or a lunch allowance based on the local office
• Comprehensive private healthcare, with coverage options depending on location
• 25 Days of annual leave plus public holidays; additional days may apply in some countries
• Free mental health and well-being support through MyndUp
• Paid parental leave
• A take-home test and presentation during a 60-minute team interview
• No visa sponsorship is available for any listed location

#J-18808-Ljbffr