Media and Brand Performance Lead

This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. The role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. It combines strategic analytics capability with hands-on social media governance to ensure that owned media activity is disciplined, measurable, and aligned to brand objectives.

Key Responsibilities

• Design and implement a global Brand & Communications KPI framework.
• Define performance standards aligned to brand and campaign objectives.
• Establish reporting cadence and governance across markets.
• Build and maintain brand equity and communications dashboards.
• Consolidate performance data across owned channels and campaigns.
• Provide structured quarterly performance insight to senior stakeholders.
• Own global corporate social media channel governance, acting as the traffic-light authority for publishing.
• Define channel-specific publishing standards and cadence frameworks.
• Ensure consistent implementation of tagging, taxonomy, and reporting structures.
• Support regional teams in adhering to central governance standards.
• Partner with campaign managers to define measurable objectives.
• Clarify data capture requirements at campaign planning stage.
• Lead post-campaign performance reviews and insight summaries.
• Provide optimisation recommendations across markets.
• Identify opportunities to improve engagement quality and channel effectiveness.
• Own social listening, publishing, and reporting tools.
• Standardise reporting templates and taxonomy.
• Ensure data consistency and quality control across regions.
• Collaborate with external agencies where applicable.

Qualifications and Experience

• Proven experience in owned media, social media governance, or digital performance leadership.
• Advanced experience designing KPI frameworks aligned to brand and communications objectives.
• Experience building executive-level dashboards and structured reporting models.
• Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends).
• High level of data literacy with ability to consolidate multiple data sources.
• Experience operating in multi-market or global environments.
• Hands-on experience managing and optimising corporate social media accounts.
• Familiarity with social listening and publishing tools (e.g., Sprout or equivalent).

Benefits

We offer a competitive salary, annual discretionary bonus, generous leave entitlements, and a comprehensive benefits package including pension, health coverage, and various employee support services.

Equal Opportunity Statement

Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please note that we have a thorough referencing process, which includes criminal record checks.