At a Glance
- Tasks: Lead global brand performance and optimise communications across owned media channels.
- Company: Join a dynamic team at Domestic & General in a hybrid working environment.
- Benefits: Enjoy a competitive salary, bonuses, generous leave, and comprehensive benefits.
- Other info: Be part of an equal opportunity employer that values diversity and inclusion.
- Why this job: Make a real impact on brand strategy and performance while developing your skills.
- Qualifications: Experience in social media governance and digital performance leadership required.
The predicted salary is between 50000 - 65000 £ per year.
This role is responsible for the ownership, governance, and optimisation of Brand & Communications performance across owned media channels globally. The role establishes a structured measurement framework for brand and communications activity, builds and maintains brand equity dashboards, and defines performance standards across corporate owned channels. It combines strategic analytics capability with hands-on social media governance to ensure that owned media activity is disciplined, measurable, and aligned to brand objectives.
Key Responsibilities
- Design and implement a global Brand & Communications KPI framework.
- Define performance standards aligned to brand and campaign objectives.
- Establish reporting cadence and governance across markets.
- Build and maintain brand equity and communications dashboards.
- Consolidate performance data across owned channels and campaigns.
- Provide structured quarterly performance insight to senior stakeholders.
- Own global corporate social media channel governance, acting as the traffic-light authority for publishing.
- Define channel-specific publishing standards and cadence frameworks.
- Ensure consistent implementation of tagging, taxonomy, and reporting structures.
- Support regional teams in adhering to central governance standards.
- Partner with campaign managers to define measurable objectives.
- Clarify data capture requirements at campaign planning stage.
- Lead post-campaign performance reviews and insight summaries.
- Provide optimisation recommendations across markets.
- Identify opportunities to improve engagement quality and channel effectiveness.
- Own social listening, publishing, and reporting tools.
- Standardise reporting templates and taxonomy.
- Ensure data consistency and quality control across regions.
- Collaborate with external agencies where applicable.
Qualifications and Experience
- Proven experience in owned media, social media governance, or digital performance leadership.
- Advanced experience designing KPI frameworks aligned to brand and communications objectives.
- Experience building executive-level dashboards and structured reporting models.
- Strong understanding of brand equity measurement principles (awareness, consideration, engagement quality, sentiment trends).
- High level of data literacy with ability to consolidate multiple data sources.
- Experience operating in multi-market or global environments.
- Hands-on experience managing and optimising corporate social media accounts.
- Familiarity with social listening and publishing tools (e.g., Sprout or equivalent).
Benefits
We offer a competitive salary, annual discretionary bonus, generous leave entitlements, and a comprehensive benefits package including pension, health coverage, and various employee support services.
Equal Opportunity Statement
Domestic & General are an equal opportunities employer which means we treat people fairly. We welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status. Please note that we have a thorough referencing process, which includes criminal record checks.
Media and Brand Performance Lead in London employer: PLC D&G Group Limited
At Domestic & General, we pride ourselves on being an excellent employer, offering a dynamic work culture that fosters creativity and collaboration in our hybrid Wimbledon office. Our commitment to employee growth is reflected in our comprehensive benefits package, including competitive salaries, generous leave entitlements, and opportunities for professional development, making us an attractive choice for those seeking meaningful and rewarding careers in media and brand performance.
StudySmarter Expert Advice🤫
We think this is how you could land Media and Brand Performance Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in media and brand performance. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its brand objectives. Tailor your answers to show how your experience aligns with their goals, especially in terms of KPI frameworks and social media governance.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace Media and Brand Performance Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in owned media and social media governance. We want to see how your skills align with the role of Media and Brand Performance Lead, so don’t hold back!
Showcase Your Data Skills:Since this role involves a lot of data analysis, be sure to mention any experience you have with KPI frameworks and building dashboards. We love seeing candidates who can demonstrate their data literacy and how it can benefit our brand.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so make sure your key achievements and experiences stand out without unnecessary fluff.
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at PLC D&G Group Limited
✨Know Your KPIs
Before the interview, make sure you understand the key performance indicators (KPIs) relevant to the role. Be ready to discuss how you've designed and implemented KPI frameworks in the past, and think of specific examples that demonstrate your ability to align them with brand objectives.
✨Showcase Your Data Skills
This role requires a high level of data literacy, so be prepared to talk about your experience with consolidating data from multiple sources. Bring examples of dashboards you've built or reporting models you've created, and explain how they helped drive decision-making.
✨Understand Brand Equity
Familiarise yourself with brand equity measurement principles like awareness, consideration, and engagement quality. During the interview, share insights on how you've measured these metrics in previous roles and how you can apply that knowledge to enhance the company's brand performance.
✨Be Ready for Social Media Governance Questions
Since this position involves managing corporate social media accounts, brush up on your knowledge of social media governance. Prepare to discuss your hands-on experience with tools like Sprout, and be ready to provide examples of how you've optimised social media strategies to improve engagement and effectiveness.
