Ad Operations Specialist

Playwire is a leading technology company specializing in revenue amplification for digital publishers. We provide end-to-end solutions that help publishers maximize the value of their content and audience through innovative ad tech. As the Ad Operations Specialist, you will play a key role in executing and optimizing digital advertising campaigns across our network. From trafficking and troubleshooting to performance reporting and optimization, you’ll collaborate with internal teams to ensure campaigns drive results and support both our sales initiatives and publisher success.

Essential Functions:

• Execute all aspects of ad operations, including trafficking, troubleshooting, optimization, and comprehensive reporting.
• Effectively communicate campaign status, technical issues, launch delays, and delivery concerns to client contacts, maintaining strong client relationships.
• Conduct thorough quality assurance checks and resolve campaign issues to ensure accurate setup and delivery across various platforms and devices.
• Monitor and analyze campaign performance, leveraging data insights to drive improvements and meet campaign objectives.
• Proactively identify and implement strategies to increase revenue for Programmatic campaigns through effective optimizations and innovative approaches.
• Contribute to the documentation, updating, and maintenance of trafficking and workflow procedures for client accounts to ensure consistency and efficiency.
• Identify workflow inefficiencies and lead initiatives to streamline and improve the ad operations process.
• Provide assistance for ad hoc projects as required, demonstrating flexibility and adaptability to meet evolving needs.

Qualifications:

• Minimum of 3 years of experience working with Ad Servers (Google Ad Manager and/or others) and managing digital media campaigns.
• Strong knowledge of the online advertising ecosystem and advertising terminology.
• Proficiency in computer systems and Microsoft Office, particularly Excel.
• Demonstrated consistency, accuracy, and attention to detail in previous roles.
• Motivated and energetic team player with strong interpersonal skills.
• Excellent multi-tasking and organizational capabilities.