Casino CRM Manager

Casino CRM Manager

Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Lead client meetings, develop CRM strategies, and optimise campaign performance.
  • Company: Playtech is a leading gaming technology company listed on the London Stock Exchange since 1999.
  • Benefits: Enjoy a vibrant work culture, professional growth opportunities, and a focus on work-life balance.
  • Why this job: Join a dynamic team in the exciting gaming industry and make a real impact with your CRM expertise.
  • Qualifications: Experience in online casino CRM, strong communication skills, and knowledge of market trends required.
  • Other info: Be part of an inclusive team that values diversity and innovation.

The predicted salary is between 43200 - 72000 £ per year.

Founded in 1999, the company has a premium listing on the Main Market of the London Stock Exchange and is focused on regulated and regulating markets across its B2B and B2C businesses. Both divisions leverage Playtech's proprietary technology to deliver innovative products and services to ensure a safe, engaging and entertaining gaming experience.

Here at Playtech, we genuinely believe that people are our biggest asset. Diverse thoughts, experiences, and individual characteristics enrich our work environment and lead to better business decisions. Recognizing differences and ensuring our processes are transparent is the core of Playtech's overall commitment to responsible business practices.

Ready to level up your career? Join Playtech as a Casino Customer Relations Manager! We’re seeking a dynamic CRM specialist with a passion for the gaming industry ready to take the next step in their career. As a CRM Manager, you’ll drive feature adoption among licensees with engaging presentations, manage campaigns, and ensure flawless execution. Using a persuasive, sales-driven approach, you’ll highlight the value of our features. Bring your CRM expertise to life and create impactful results in our vibrant, innovative environment!

Your influential mission. You will:

  • Guide and organize meetings with clients to understand their expectations and needs regarding their Casino RNG business.
  • Develop and maintain excellent customer relations with existing and new clients.
  • Develop and align CRM strategies for campaign plans tailored to client needs.
  • Arrange campaign delivery as agreed with clients, ensuring promotional materials align with CRM objectives.
  • Assist clients in understanding and utilizing promotional tools within the back-office system.
  • Continuously optimize campaign performance through post-promotional analysis.
  • Prepare and present data-backed performance reports.
  • Identify opportunities to enhance offerings and improve builds.
  • Analyze competitor strategies and market trends to adjust CRM strategies.
  • Collaborate with product, marketing, and content teams on strategy and business cases.

Components for success. You:

  • Proven experience as a CRM Executive in the online casino industry.
  • Effective verbal and written communication skills.
  • Strong presentation skills to pitch key selling points of features, products, and content to operators.
  • Knowledge of Slots and Progressive games and market trends.
  • Adept at managing back-end configuration tools and processes.
  • Knowledge of the Casino customer and the European customer landscape.
  • Analytical skills to interpret data and derive actionable insights.
  • Strong sense of strategy and business acumen.

Thrive in a culture that values:

  • Team Collaboration: We believe in working together to achieve common goals.
  • Innovation: We nurture and promote creativity and innovation, encouraging diverse thinking.
  • Growth and Development: We offer opportunities for professional growth and development.
  • Inclusivity: We celebrate differences and encourage everyone to join us and be themselves at work.
  • Work-Life Balance: We understand the importance of maintaining a healthy work-life balance.

Additional Information

CASINO UNIT: Casino products are the flagship of Playtech's products, offering an industry-leading selection of online games and a state-of-the-art platform for seamless integration with our business customers' websites. We ensure to deliver a thrilling web experience content library that includes a slot, table/card, fixed odds games, and more. Some movie and entertainment brands we have collaborated with include DC, MGM, and NBC Universal. Casino Unit includes around 300 great employees in total across different countries, who build the most extensive games portfolio across the industry.

Playtech is an equal opportunities employer. Our mission is to welcome everyone and create inclusive teams. We celebrate differences and encourage everyone to join us and be themselves at work.

Casino CRM Manager employer: Playtech

At Playtech, we pride ourselves on being a leading technology company in the gaming industry, where our employees are our greatest asset. Our vibrant work culture fosters innovation, collaboration, and inclusivity, providing ample opportunities for professional growth and development. Located in a dynamic environment, we offer a healthy work-life balance and the chance to work with cutting-edge technology while delivering exceptional gaming experiences.
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Contact Detail:

Playtech Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Casino CRM Manager

✨Tip Number 1

Familiarise yourself with Playtech's products and services. Understanding their casino offerings, especially in the context of customer relations, will help you speak confidently about how you can enhance client experiences.

✨Tip Number 2

Network within the gaming industry. Attend relevant events or join online forums to connect with professionals who can provide insights into the role and potentially refer you to opportunities at Playtech.

✨Tip Number 3

Prepare to showcase your analytical skills. Be ready to discuss how you've used data to drive CRM strategies in previous roles, as this will be crucial for optimising campaign performance at Playtech.

✨Tip Number 4

Highlight your presentation skills. Since the role involves pitching features to clients, practice delivering engaging presentations that demonstrate your ability to communicate effectively and persuasively.

We think you need these skills to ace Casino CRM Manager

CRM Strategy Development
Customer Relationship Management
Campaign Management
Data Analysis and Reporting
Presentation Skills
Sales-Driven Approach
Knowledge of Casino RNG Business
Understanding of Slots and Progressive Games
Market Trend Analysis
Back-End Configuration Tools Management
Effective Verbal and Written Communication
Collaboration with Cross-Functional Teams
Business Acumen
Client Needs Assessment
Post-Promotional Analysis

Some tips for your application 🫡

Understand the Role: Before applying, make sure you fully understand the responsibilities of a Casino CRM Manager. Familiarise yourself with the gaming industry, particularly in relation to customer relations and campaign management.

Tailor Your CV: Highlight your relevant experience in CRM, especially within the online casino sector. Emphasise your communication skills, presentation abilities, and any specific achievements that demonstrate your impact in previous roles.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the gaming industry and your understanding of Playtech's values. Mention how your skills align with their needs and provide examples of how you've successfully managed CRM strategies in the past.

Showcase Analytical Skills: Since the role requires analysing data and deriving insights, include specific examples in your application that demonstrate your analytical capabilities. Discuss how you've used data to optimise campaigns or improve customer relations in previous positions.

How to prepare for a job interview at Playtech

✨Know Your CRM Inside Out

Make sure you have a solid understanding of CRM systems, especially those used in the online casino industry. Be prepared to discuss your previous experiences and how you've successfully managed campaigns and customer relationships.

✨Showcase Your Presentation Skills

Since the role involves engaging presentations, practice delivering key selling points clearly and confidently. Use examples from your past to demonstrate how you've effectively communicated value to clients.

✨Understand the Market Trends

Familiarise yourself with current trends in the online casino market, particularly regarding Slots and Progressive games. Being able to discuss these trends will show your passion for the industry and your analytical skills.

✨Emphasise Team Collaboration

Playtech values teamwork, so be ready to share examples of how you've collaborated with different teams in the past. Highlight your ability to work with product, marketing, and content teams to achieve common goals.

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