Senior/Lead Commercial Growth Manager, Direct-to-Consumer
Senior/Lead Commercial Growth Manager, Direct-to-Consumer

Senior/Lead Commercial Growth Manager, Direct-to-Consumer

London Full-Time 43200 - 72000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive growth and validate opportunities for PlayStation's direct-to-consumer business.
  • Company: Join PlayStation, a global leader in entertainment and gaming innovation.
  • Benefits: Enjoy hybrid working, private medical insurance, 25 days holiday, and more perks.
  • Why this job: Be part of a dynamic team shaping the future of gaming commerce.
  • Qualifications: Experience in commercial growth, financial acumen, and strong analytical skills required.
  • Other info: Passion for gaming and digital media is a plus!

The predicted salary is between 43200 - 72000 £ per year.

Why PlayStation?

PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation5, PlayStation4, PlayStationVR, PlayStationPlus, acclaimed PlayStation software titles from PlayStation Studios, and more.

PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.

The PlayStation brand falls under Sony Interactive Entertainment, a wholly-owned subsidiary of Sony Group Corporation.

Role overview:

PlayStation is on a mission to redefine how we connect with our customers through world-class commerce capabilities ; to deliver meaningful and highly personalized experiences to over 124 million global players, to maximise their engagement, satisfaction and loyalty.

As we continue to invest in product, service and technology innovation, w e are looking for an ambitious and strategic thinker to join our Direct-to-Consumer Commercial Development team , to drive growth, validate new opportunities, and maximize ROI from strategic investments. If y ou are a commercial expert and thrive on identifying and realizing the next big opportunities to delight millions of customers , this role is for you.

As the Senior Commercial Growth Manager , you will be at the heart of shaping and accelerating our direct-to-consumer commercial strategy; driving g rowth in digital software sales and physical product sales for the PlayStation Store and PlayStation Direct businesses.

You will leverage market analysis, financial modelling , and strategic insights to identify and validate new commercial opportunities, customer acquisition strategies, business models and propositions . You will be responsible for developing robust business cases, positioning investments internally, and setting the standard for commercial measurement across the direct-to-consumer business.

You will work cross-functionally to identi f y and incubate growth ideas , experiment to validate concepts, build business cases , secure executive approval and transition initiatives to execution teams. You will be responsible for maintaining the roadmap of commercial opportunities for the direct-to-consumer business.

What you’ll be doing :

  • Identify and validate new opportunities for commercial growth for the PlayStation Store and PlayStation Direct businesses.
  • Conduct market research and data analysis to assess industry trends, competitive landscapes, and emerging opportunities.
  • Build financially sound business cases that demonstrate potential ROI and guide decision-making for strategic investments.
  • Work cross-functionally with finance, analytics, marketing, product, and engineering teams to align strategies , position opportunities, validate concepts and achieve buy-in for program development and execution .
  • Lead the experimentation plan required to test new concepts and validate their commercial viability.
  • Define and implement best-in-class commercial measurement frameworks to track the effectiveness of investments and revenue and profit incrementality from business initiatives.
  • Work closely with strategic analytics partners to develop and mature a predictive customer lifetime value model, with a clear plan for commercial applications and validation.
  • Educate and support the wider team in crafting compelling business cases , positioning investments effectively within the company , and measuring growth.
  • Balance short-term revenue-driving opportunities with long-term strategic growth initiatives to maximise customer lifetime value.
  • Navigate how we deliver growth across transaction-based and subscription-based business models , pay-to- play and free-to-play content , as well as digital and physical product offerings.
  • Support D2C strategic planning and annual goal-setting processes, to articulate major vectors for growth , initiative maturity, and investment asks.

What w e’re l ooking f or:

  • Proven experience – you have enabled delivery of growth in a commercial, business development, strategy, or finance role within a digital-first business. You ideally have physical distribution experience.
  • Fi nancial acumen – you can understand and articulate where profit maximisation opportunities may be found alongside revenue performance, how to measure ROI, and how to derive insights and implications from P&L analysis.
  • Highly analytical – you have rich experience in market research, data interpretation, financial modelling , and commercial forecasting.
  • Entrepreneurial – you are proactive and use initiative to find opportunities and forge a path to success, balancing quick wins and business realities with long-term value creation.
  • Customer- focused – you ground growth opportunities in customer needs and wants , to sustainably grow customer satisfaction alongside lifetime value.
  • Confident storyteller – you have e xpertise in developing and presenting compelling business cases and narrative to secure buy-in from senior stakeholders.
  • Natural collaborator – you are able to navigate complex organizations, influencing across cross-functional teams and senior stakeholders.
  • You have rich e xperience in digital media, ecommerce, digital marketplaces, r etail, technology , or finance roles, or a strong commercial consulting background.
  • You are an expert in Excel, and a power user of enterprise analytics solutions.
  • You have a passion for entertainment , ideally video gaming, with understanding of content, and competitive market dynamics.

Benefits:

  • Discretionary bonus opportunity
  • Hybrid Working (within Flexmodes)
  • Private Medical Insurance
  • Dental Scheme
  • 25 days holiday per year
  • On Site Gym
  • Subsidised Café
  • Free soft drinks
  • On site bar
  • Access to cycle garage and showers

Please refer to ourCandidate Privacy Notice for more information about how we process your personal information, and your data protection rights.

Equal Opportunity Statement:

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.

We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

PlayStation is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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Senior/Lead Commercial Growth Manager, Direct-to-Consumer employer: PlayStation

At PlayStation, we pride ourselves on being not just a leader in entertainment but also an exceptional employer. Our inclusive work culture fosters innovation and collaboration, offering employees opportunities for growth and development while enjoying benefits like hybrid working, private medical insurance, and access to on-site amenities. Join us in our mission to connect with millions of players worldwide and be part of a team that values passion, creativity, and diversity.
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Contact Detail:

PlayStation Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior/Lead Commercial Growth Manager, Direct-to-Consumer

✨Tip Number 1

Familiarise yourself with PlayStation's products and services. Understanding the PlayStation ecosystem, including the latest offerings like PS5 and PSVR, will help you speak confidently about how you can contribute to their commercial growth.

✨Tip Number 2

Network with current or former employees of PlayStation. Engaging with them on platforms like LinkedIn can provide you with insider insights into the company culture and expectations for the role, which can be invaluable during interviews.

✨Tip Number 3

Stay updated on industry trends in digital commerce and gaming. Being knowledgeable about market dynamics and emerging opportunities will allow you to demonstrate your analytical skills and strategic thinking during discussions with the hiring team.

✨Tip Number 4

Prepare to showcase your storytelling abilities. Since the role requires presenting compelling business cases, practice articulating your past experiences in a way that highlights your impact and aligns with PlayStation's goals for customer engagement and growth.

We think you need these skills to ace Senior/Lead Commercial Growth Manager, Direct-to-Consumer

Commercial Strategy Development
Market Research and Analysis
Financial Modelling
Data Interpretation
Customer Acquisition Strategies
Business Case Development
Cross-Functional Collaboration
Project Management
Predictive Analytics
ROI Measurement
Stakeholder Engagement
Digital Media Expertise
E-commerce Knowledge
Excel Proficiency
Storytelling and Presentation Skills
Entrepreneurial Mindset
Customer-Centric Approach

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in commercial growth, digital sales, and strategic development. Use keywords from the job description to demonstrate your fit for the role.

Craft a Compelling Cover Letter: In your cover letter, express your passion for the gaming industry and how your skills align with PlayStation's mission. Mention specific examples of how you've driven growth in previous roles.

Showcase Analytical Skills: Emphasise your analytical abilities by including examples of market research, financial modelling, or data analysis you've conducted. This will show your capability to identify and validate new commercial opportunities.

Highlight Collaboration Experience: Since the role involves working cross-functionally, mention any past experiences where you successfully collaborated with different teams. This will demonstrate your ability to navigate complex organisations and influence stakeholders.

How to prepare for a job interview at PlayStation

✨Showcase Your Commercial Acumen

Be prepared to discuss your previous experiences in driving commercial growth. Highlight specific examples where you identified opportunities and successfully implemented strategies that maximised ROI.

✨Demonstrate Analytical Skills

Since the role requires strong analytical capabilities, come equipped with insights from market research or data analysis you've conducted. Be ready to explain how these insights informed your decision-making process.

✨Prepare Compelling Business Cases

Practice presenting business cases that you've developed in the past. Focus on how you articulated the potential ROI and secured buy-in from stakeholders, as this will be crucial for the role.

✨Emphasise Collaboration and Influence

The position involves working cross-functionally, so share examples of how you've successfully collaborated with different teams. Highlight your ability to influence senior stakeholders and navigate complex organisational structures.

Senior/Lead Commercial Growth Manager, Direct-to-Consumer
PlayStation
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  • Senior/Lead Commercial Growth Manager, Direct-to-Consumer

    London
    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-08-03

  • P

    PlayStation

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