At a Glance
- Tasks: Lead performance media initiatives and optimise search strategies for impactful campaigns.
- Company: Join Sony Interactive Entertainment, a leader in gaming and entertainment.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and innovation.
- Why this job: Make a real impact in the gaming industry while working with innovative technologies.
- Qualifications: 5+ years in Paid Search, strong analytical skills, and excellent collaboration abilities.
The predicted salary is between 50000 - 65000 £ per year.
Responsibilities
- Manage the day-to-day relationship with the paid media agency, ensuring high-quality execution and delivery against business objectives.
- Partner with internal teams to execute performance media initiatives, ensuring campaign details and creative are delivered on time.
- Develop and optimize search strategies to improve campaign performance and drive measurable business outcomes.
- Monitor campaign performance, identify optimization opportunities, and make data-driven recommendations to achieve business goals and KPIs.
- Apply and optimize automated bidding strategies, including tCPA and tROAS, to maximize campaign efficiency and performance.
- Collaborate with internal and external partners to develop and maintain performance reporting and dashboards.
- Deliver ad hoc, monthly, and quarterly performance insights and recommendations to key stakeholders.
- Partner with the paid media agency to identify testing opportunities, evaluate results, and implement learnings to continuously improve performance.
- Identify opportunities across Search, Retail Search, and other performance media channels to drive innovation and business growth.
- Champion automation, AI, and measurement innovations to improve campaign performance and operational efficiency.
- Stay current on performance media and search marketing trends, platform updates, best practices, and emerging technologies.
What we’re looking for
- 5+ years' experience in Paid Search, with exposure to other performance media channels.
- Advanced level of understanding of search & biddable principles and applications.
- Excellent collaboration skills (communicating, coordinating, building consensus, influencing without authority, listening, being open to other perspectives).
- Deep understanding of automated search bidding strategies including tCPA & tROAS required.
- Exceptional analytical capabilities and the ability to turn trends into actionable insights and hypotheses.
- Experience with bid management, analytics & competitive insights tools available in the market including Search Ads 360.
- An understanding of the international or global landscape.
- A demonstrated track record of driving performance in house or in an agency role.
- A strong understanding of SEO principles.
- Experience working across multiple product lines or business units for a brand.
- Oversight and awareness of the agency’s tasks & deliverables.
Candidate Preferred Qualities
- Bachelor’s degree and/or equivalent experience preferred.
- Forward-thinking leader with the ability to clearly define, implement, and handle scalable sustainable processes for growing team.
- Experience managing changing processes, objectives and deliverables across multiple teams.
- Experience working within EMEA, LATAM, ASIA or any other non US/CA territories.
- Experience working with or for an entertainment or gaming brand.
- Ability to balance multiple priorities and maintain strong attention to detail.
- Strong interpersonal skills and ability to work with cross-function teams positively.
- Excellent communication and presentation skills both verbal and written.
- Self-starter with sense of humor, passion, energy, enthusiasm to get results and affect meaningful change!
- Strong interest in video games and entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Search & Performance Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PlayStation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PlayStation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PlayStation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PlayStation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Search & Performance Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PlayStation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PlayStation:Show us that you’ve done your homework! In your application, briefly mention what you admire about PlayStation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PlayStation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PlayStation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PlayStation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
