At a Glance
- Tasks: Lead UK communications and influencer strategy for PlayStation, driving impactful storytelling.
- Company: Join Sony Interactive Entertainment, a leader in gaming and entertainment innovation.
- Benefits: Enjoy hybrid working, private medical insurance, and 25 days holiday per year.
- Other info: Dynamic environment with opportunities for career growth and creativity.
- Why this job: Shape the future of gaming communications and work with top-tier media and influencers.
- Qualifications: 8-10 years in communications, strong media relations, and team leadership experience required.
The predicted salary is between 60000 - 80000 £ per year.
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Role Overview: Sony Interactive Entertainment (SIE) is seeking a strategic and experienced Manager, Public Relations and Influencers to join the Global Communications team and lead communications and influencer strategy for the United Kingdom while supporting key global communications initiatives. In this role, you will lead UK media relations and influencer strategy across all business verticals, ensuring best-in-class local execution of global campaigns through culturally relevant storytelling, strong media and creator relationships and a deep understanding of the UK market.
What you’ll be doing:
- Strategic Communications: Lead the development and execution of PlayStation’s UK communications strategy, aligning local market priorities with global campaigns and business objectives. Drive proactive storytelling initiatives that generate high-impact earned media coverage. Build and maintain relationships with top-tier press and influencers, continually identifying fresh voices and new outlets to tell PlayStation’s story. Identify and amplify culturally relevant moments that elevate PlayStation’s relevance within the UK market. Serve as the UK’s trusted media relations advisor, providing recommendations for local media and influencers for interviews, events, review code, etc. Partner with cross-functional stakeholders worldwide to support the planning and execution of global communications campaigns, identifying creative tactics that drive measurable impact.
- Influencer/Content Creators: Lead the UK’s influencer and creator strategy, establishing annual and long-term objectives that align to business priorities. Manage creator executions across enthusiast/gaming-focused creators in support of title and product releases, through to mainstream opportunities to place the brand within broader culture. Oversee the development and execution of local integrated creator programs across earned, paid, and partnership initiatives, including the global PlayStation Playmakers program. Identify emerging creators, platforms and trends that can expand PlayStation’s reach and cultural influence within the UK.
- Team Management, Measurement and Reporting: Manage and develop UK-based communications and influencer team members, providing clear objectives, regular feedback, and career development support. Lead external public relations and influencer agency management, overseeing scope of work and relationship management to enable best-in-class execution for campaigns in the UK. Establish best practices, implementing initiatives to strengthen expertise across media relations, influencer engagement, and campaign management.
What we’re looking for:
- 8-10+ years of Communications/Influencers relations experience, ideally with a background in consumer tech or entertainment
- Deep expertise in media and influencer relations, with a strong network of UK contacts
- Proven success developing and executing both earned and paid influencer strategies
- Demonstrated people leadership experience, including team development, accountability and agency oversight
- Highly agile, with the ability to manage multiple projects in a fast-paced environment
- Excellent communication skills across written, verbal, and interpersonal formats
- Strong collaborator, able to work cross-functionally to solve challenges and drive results
- Demonstrated creative thinking in strategy and campaign development
- Data-driven, with a disciplined approach to measurement and accountability against KPIs
- Proficiency in using Microsoft Office Suite, Google Workspace, Slack, etc.
This position may require occasional travel. Experience in the gaming, tech, or entertainment sector is a plus.
Benefits: Discretionary bonus opportunity, Hybrid Working (within Flexmodes), Private Medical Insurance, Dental Scheme, 25 days holiday per year, On Site Gym, Subsidised Café, Free soft drinks, On site bar, Access to cycle garage and showers.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees and will need to process personal information to support these checks. Equal Opportunity Statement: Sony is an Equal Opportunity Employer. We strive to create an inclusive environment, empower employees and embrace diversity.
Manager, Public Relations & Influencers in London employer: PlayStation
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and collaboration, offering employees opportunities for growth within a globally recognised brand. With benefits like hybrid working, private medical insurance, and a commitment to inclusivity, we ensure that our team members thrive both personally and professionally in a creative environment that champions excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Public Relations & Influencers in London
✨Get Involved in PR Events
Dive into local PR meetups and workshops. Events like these are perfect for getting your face out there, chatting with industry pros, and spotting potential job openings at companies like PlayStation. Plus, it’s a fantastic way to learn about trends and make lasting connections.
✨Showcase Your PR Skills
Start building your personal brand as a PR ace. Use platforms like Twitter and LinkedIn to share your thoughts on current events or PR campaigns you admire. Tagging companies you want to work for, like PlayStation, can catch their eye—especially if your insights resonate!
✨Leverage Your Network
Reach out to friends, family, or connections in the PR field. Even a casual chat can lead to opportunities. If you've got mutual contacts, ask for introductions when applying. Personal recommendations can give your application a nice little boost!
✨Tailor Your Approach
When applying for a full-time PR role, make sure to research PlayStation inside and out. Understanding their campaigns, values, and style allows us to directly align our application and impress during interviews. Don't hesitate to apply through our website—going direct can make a real difference!
We think you need these skills to ace Manager, Public Relations & Influencers in London
Some tips for your application 🫡
Get Your Story Straight:In public relations, storytelling is everything! Make sure your CV highlights your experience in crafting compelling narratives and managing media relations. Share specific examples of campaigns you've worked on, and don’t forget to include any press coverage you've generated—it's impressive proof of your skills!
Show Off Your Communication Skills:Since PR is all about communication, we want to see your best writing samples. Include pieces like press releases, blog posts, or social media content that you've created. This gives us a taste of your voice and your ability to convey messages clearly and effectively, which is crucial for a role in this field.
Tailor Your Cover Letter:Your cover letter should be more than just a recap of your CV; it’s your chance to shine! Emphasise why PR excites you and how your background fits with the mission of PlayStation. Show us that you’ve done your homework and speak to why you’re passionate about the work we do.
Connect the Dots:When you’re writing your application, think about how your past experiences link to the responsibilities of the role. Mention any internships, volunteer work, or projects that involved public speaking, event planning, or strategic communication. This will help us see how you can seamlessly bring your skills into a full-time position at PlayStation.
How to prepare for a job interview at PlayStation
✨Master the Art of Storytelling
In public relations, storytelling is key. We should prepare compelling narratives about past campaigns or projects we’ve worked on. Think about how we can illustrate our impact and creativity in those stories—be ready to discuss specific examples that showcase our skills in managing media relationships and crafting messages.
✨Know Your PR Tools Inside Out
Familiarity with PR tools like Cision or Meltwater is crucial. We need to be able to discuss how we’ve used these tools in past roles or projects. If we've worked on media lists, press releases, or analytics reports, let’s have those experiences ready to share along with metrics we’ve achieved to back up our claims.
✨Stay Current with Industry Trends
We’ve got to stay sharp on the latest trends and events impacting the public relations field. Having a few insights ready about recent campaigns or shifts in media landscapes can show that we’re engaged and knowledgeable. This will also help us make connections between our experiences and the current state of the industry.
✨Showcase Our Versatility
As full-time PR professionals, we need to demonstrate our adaptability. Be ready to talk about how we've handled challenging situations, managed crises, or adapted strategies on the fly. Employers will appreciate our ability to pivot and find solutions under pressure, so let’s have those scenarios at our fingertips to discuss.
