At a Glance
- Tasks: Lead marketing analytics strategy and optimise performance across all channels.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation.
- Benefits: Hybrid work model, competitive salary, and a culture of innovation.
- Other info: Be part of a diverse team committed to excellence and creativity.
- Why this job: Make impactful decisions that drive growth in a dynamic tech environment.
- Qualifications: 10+ years in marketing analytics with strong leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work.
Sony Interactive Entertainment (SIE) is the company behind the Play Station brand.
As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence.
SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the Play Station brand, a name synonymous with entertainment excellence and creativity.
The Role
The Director of Brand and Growth Marketing Analytics is a senior leadership role responsible for driving data-informed decision-making across all marketing channels.
This role leads the strategy, development, and execution of analytics frameworks to optimize marketing efficiency, maximize ROI, and accelerate growth for Product, Hardware, Store and Services lines of business.
What you’ll be doing
- Strategic Leadership
- Define and lead the marketing analytics vision, roadmap, and long-term strategy for the Product, Hardware, Store and Services lines of business.
- Establish measurement frameworks to evaluate owned and earned channel performance and customer acquisition effectiveness.
- Partner with Marketing, Product, Finance, and Data teams to align analytics initiatives with business goals.
- Analytics & Insights
- Translate complex data into clear, actionable insights for senior stakeholders across a broad range of analytic modalities.
- Oversee the implementation of analytics models, including attribution, incrementality testing, and forecasting in partnership with engineering.
- Identify growth opportunities and performance optimization strategies across owned and earned media channels.
- Data Infrastructure & Tools
- Own the strategy for the evolution of marketing data infrastructure that ensures scalability, accuracy, and accessibility.
- Define requirements and prioritization for Data Engineering teams to build and maintain pipelines, dashboards, and reporting systems.
- Evaluate and implement analytics tools and platforms to enhance measurement capabilities.
- Performance Optimization
- Lead ongoing performance analysis across channels such as SEO, organic social media engagement, CRM, and on-console messaging.
- Design and implement testing strategies (A/B, geo-lift, incrementality) to improve campaign outcomes.
- Drive budget allocation and owned media strategy decisions based on data-driven insights.
- Team Leadership
- Build, mentor, and lead a high-performing team of analysts and strong partnerships with Marketing Sciences and Analytics Engineering & Reporting functions.
- Foster a culture of accountability, continuous improvement and analytic rigor.
- Establish best practices and standards for analytics methodologies and reporting.
- Stakeholder Communication
- Present insights and recommendations to executive leadership.
- Act as a trusted advisor to marketing leadership on performance and investment decisions.
- Ensure transparency and consistency in performance reporting across the organization.
What we are looking for
- 10+ years of experience in marketing analytics or related fields.
- Proven leadership experience managing high-performing analytics teams.
- Deep expertise in digital marketing channels and measurement methodologies, especially earned and owned media measurement.
- Strong analytical and problem-solving skills.
- Experience with attribution models, experimentation design, and statistical analysis.
- Preferred
- Proficiency in SQL, Python, or similar tools.
- Experience in a high-growth or technology-driven environment.
- Familiarity with marketing platforms and analytics tools (e. g., GA4, Adobe Analytics, Looker).
- Advanced degree in a quantitative field (e. g., Statistics, Economics, Computer Science).
- Key Competencies
- Strategic thinking and business acumen
- Leadership and team development
- Data storytelling and communication
- Technical expertise in analytics and data systems
- Results-oriented mindset
- Success Metrics
- Improvement in marketing ROI and efficiency
- Accuracy and adoption of measurement frameworks
- Growth in customer acquisition and lifetime value
- Speed and quality of insights delivered to stakeholders
- Reporting Structure
- Reports to: Senior Director, Marketing Analytics
Location
London, UK (Hybrid)
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Please refer to our
Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement
Sony is an Equal Opportunity Employer.
All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category.
We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Director, Brand and Growth Marketing Analytics in London employer: PlayStation
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and collaboration, offering employees opportunities for growth within a globally recognised brand. With benefits like hybrid working, private medical insurance, and a commitment to inclusivity, we ensure that our team members thrive both personally and professionally in a creative environment that champions excellence.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Brand and Growth Marketing Analytics in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PlayStation and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PlayStation are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PlayStation on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PlayStation. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Director, Brand and Growth Marketing Analytics in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PlayStation. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PlayStation:Show us that you’ve done your homework! In your application, briefly mention what you admire about PlayStation’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PlayStation
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PlayStation will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PlayStation, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
