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- Tasks: Lead the strategy and execution of global advertising technology and operations.
- Company: Join PlayStation, a global leader in gaming and entertainment.
- Benefits: Inclusive culture, competitive salary, and opportunities for growth.
- Why this job: Shape the future of ad tech in a dynamic gaming environment.
- Qualifications: 10+ years in ad tech with strong leadership skills.
- Other info: Work with a diverse team across the US, UK, and Japan.
The predicted salary is between 72000 - 108000 £ per year.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognised as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.
We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy, development, and execution of our global advertising technology and operations ecosystem. This role will play a critical part in defining the future of our ad tech approach, rapidly growing programmatic and customer-focused monetisation, and building a high-performing global organisation. The ideal candidate brings deep ad tech and programmatic expertise, strong operational leadership, and the ability to partner cross-functionally across Product, Sales, and Data within a gaming and entertainment environment.
Key Responsibilities- Define and implement the global ad tech roadmap, including ad serving, programmatic monetisation, audience targeting, measurement, and privacy-first data activation.
- Lead build vs. buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering.
- Drive the evolution toward scalable, automated, and audience-based advertising solutions.
- Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimisation.
- Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources.
- Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance.
- Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future-proof.
- Enable advanced reporting, insights, and experimentation to inform monetisation and product decisions.
- Build, lead, and scale a global organisation of managers and individual contributors across the US, UK, and Japan.
- Set clear team charters, development paths, and performance expectations.
- Foster a collaborative, inclusive culture focused on accountability, innovation, and growth.
- Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators.
- Represent the organisation with key ad tech vendors, platform partners, and industry forums.
- 10+ years of experience in ad technology, ad operations, or digital monetisation.
- Deep understanding of programmatic advertising, ad tech platforms, and yield optimisation.
- Proven experience owning and evolving complex ad tech stacks.
- Experience leading global, distributed teams and managing managers.
- Strong critical thinking combined with hands-on operational execution.
- Experience in gaming, entertainment, streaming, or premium digital platforms preferred.
- Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).
This role offers the opportunity to build a modern, programmatic, and user-focused advertising ecosystem within one of the world’s most influential gaming and entertainment platforms. It balances innovation, scale, and premium player experiences.
Director, Ad Operations & Technology United Kingdom, London employer: PlayStation
Contact Detail:
PlayStation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Ad Operations & Technology United Kingdom, London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already at PlayStation. A friendly chat can open doors and give you insider info that could make your application stand out.
✨Tip Number 2
Prepare for interviews by diving deep into PlayStation's products and services. Show us your passion for gaming and how your experience aligns with their mission. The more you know, the better you'll impress!
✨Tip Number 3
Don’t just apply; engage! Follow PlayStation on social media, join discussions, and share your thoughts on their latest innovations. This shows your enthusiasm and keeps you on their radar.
✨Tip Number 4
Use our website to apply directly! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the team and ready to take the next step in your career.
We think you need these skills to ace Director, Ad Operations & Technology United Kingdom, London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of Director, Ad Operations & Technology. Highlight your experience in ad tech and programmatic advertising, and don’t forget to showcase any leadership roles you've had in global teams.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for gaming and technology, and explain how your skills align with our mission at PlayStation. Be genuine and let your personality come through!
Showcase Your Achievements: When detailing your experience, focus on specific achievements that demonstrate your expertise in ad operations and technology. Use metrics where possible to show how you’ve driven success in previous roles.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, you’ll find all the details about the role and our company culture there!
How to prepare for a job interview at PlayStation
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of ad technology and programmatic advertising. Be ready to discuss specific platforms you've worked with and how you've optimised yield in previous roles. This will show that you’re not just familiar with the concepts, but that you’ve actively engaged with them.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead and scale teams. Prepare examples of how you've built high-performing teams in the past, especially in a global context. Highlight your experience in fostering an inclusive culture and driving accountability within your teams.
✨Understand the Gaming Landscape
Familiarise yourself with the gaming and entertainment industry, particularly PlayStation's products and services. Being able to speak about how your experience aligns with their mission and values will set you apart. Show your passion for innovation and how it can enhance player experiences.
✨Prepare for Cross-Functional Collaboration
This role requires working closely with various departments like Product, Sales, and Data. Think of examples where you've successfully partnered with different teams to achieve common goals. Emphasise your communication skills and how you navigate complex stakeholder environments.
