Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead the strategy and execution of global ad technology and operations.
- Company: Join PlayStation, a global leader in gaming and entertainment.
- Benefits: Inclusive culture, diverse team, and opportunities for innovation.
- Why this job: Shape the future of advertising in a dynamic gaming environment.
- Qualifications: 10+ years in ad tech with strong leadership skills.
- Other info: Work with a global team across the US, UK, and Japan.
The predicted salary is between 72000 - 108000 ÂŁ per year.
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation®5, PlayStation®4, PlayStation®VR, PlayStation®Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity.
We are seeking a Director of Ad Technology & Advertising Operations to lead the strategy, development, and execution of our global advertising technology and operations ecosystem. This role will play a critical part in defining the future of our ad tech approach, rapidly growing programmatic and customer‑focused monetization, and building a high‑performing global organization. The ideal candidate brings deep ad tech and programmatic expertise, strong operational leadership, and the ability to partner cross‑functionally across Product, Sales, and Data within a gaming and entertainment environment.
Key Responsibilities- Ad Technology & Platform Strategy
- Define and implement the global ad tech roadmap, including ad serving, programmatic monetization, audience targeting, measurement, and privacy‑first data activation.
- Lead build versus buy decisions, vendor selection, and platform integrations in partnership with Product and Engineering.
- Drive the evolution toward scalable, automated, and audience‑based advertising solutions.
- Advertising Operations & Monetization
- Own global advertising operations, including campaign execution, trafficking, yield management, forecasting, and optimization.
- Establish scalable processes, tools, and performance standards to support growth across regions, formats, and demand sources.
- Partner with Sales and Commercial teams to drive business progress while maintaining operational excellence and advertiser performance.
- Audience, Data & Measurement
- Partner with data and analytics teams to develop and activate audience strategies that are ethical, measurable, and future‑proof.
- Enable advanced reporting, insights, and experimentation to inform monetization and product decisions.
- Leading a Distributed Team
- Build, lead, and scale a global organization of managers and individual contributors across the US, UK, and Japan.
- Set clear team charters, development paths, and performance expectations.
- Foster a collaborative, inclusive culture focused on accountability, innovation, and growth.
- Cross‑Functional & External Leadership
- Act as a senior partner to Product, Engineering, Sales, Legal, Privacy, and Finance collaborators.
- Represent the organization with key ad tech vendors, platform partners, and industry forums.
- 10+ years of experience in ad technology, ad operations, or digital monetization.
- Deep understanding of programmatic advertising, ad tech platforms, and yield optimization.
- Proven experience owning and evolving complex ad tech stacks.
- Experience leading global, distributed teams and managing managers.
- Strong critical thinking combined with hands‑on operational execution.
- Experience in gaming, entertainment, streaming, or premium digital platforms preferred.
- Familiarity with global data privacy and advertising regulations (e.g., GDPR, CCPA).
This role offers the opportunity to build a modern, programmatic, and user‑focused advertising ecosystem within one of the world’s most influential gaming and entertainment platforms. It balances innovation, scale, and premium player experiences.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity.
Director, Ad Operations & Technology in London employer: PlayStation
Contact Detail:
PlayStation Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Director, Ad Operations & Technology in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those already at PlayStation. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Prepare for the interview by diving deep into PlayStation's ad tech landscape. Know their products and how your skills can elevate their advertising strategy. Show them you’re not just a fit, but the perfect fit!
✨Tip Number 3
Don’t underestimate the power of follow-ups! After your interview, drop a thank-you note to express your enthusiasm. It keeps you fresh in their minds and shows your genuine interest.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining the PlayStation family. Let’s get you in there!
We think you need these skills to ace Director, Ad Operations & Technology in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Director, Ad Operations & Technology role. Highlight your experience in ad tech and programmatic advertising, as well as any leadership roles you've held. We want to see how your skills align with our needs!
Showcase Your Achievements: Don’t just list your responsibilities; showcase your achievements! Use metrics and examples to demonstrate how you’ve driven success in previous roles. This will help us understand the impact you can bring to our team.
Be Authentic: Let your personality shine through in your application. We value authenticity and want to get a sense of who you are beyond your professional experience. Share your passion for gaming and technology, and why you want to join PlayStation!
Apply Through Our Website: For the best chance of getting noticed, make sure to apply directly through our website. It’s the easiest way for us to track your application and ensure it reaches the right people. We can’t wait to see what you bring to the table!
How to prepare for a job interview at PlayStation
✨Know Your Ad Tech Inside Out
Make sure you brush up on your knowledge of ad technology and programmatic advertising. Be prepared to discuss specific platforms you've worked with, the challenges you've faced, and how you've overcome them. This role is all about leading the strategy, so showing your expertise will definitely impress.
✨Showcase Your Leadership Skills
As a Director, you'll need to demonstrate your ability to lead and scale teams. Think of examples where you've successfully managed global teams or driven operational excellence. Highlight your experience in fostering a collaborative culture and how you've set clear performance expectations for your team.
✨Understand the Gaming Landscape
Since this role is within the gaming and entertainment sector, it’s crucial to show your passion for the industry. Familiarise yourself with current trends in gaming, especially around monetisation strategies and audience engagement. Being able to speak the language of gaming will help you connect with your interviewers.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with various departments like Product, Sales, and Data. Prepare to discuss how you've successfully partnered with different teams in the past. Share specific examples of how you’ve navigated cross-functional challenges and driven results through collaboration.