Senior Data Scientist - CLV & Personalisation

Senior Data Scientist - CLV & Personalisation

Full-Time 60000 - 80000 £ / year (est.) No working from home possible
PlayStation Sony Computer Entertainment Europe Ltd.

At a Glance

  • Tasks: Drive advanced modelling and analytics to enhance player experiences and influence key decisions.
  • Company: Join Sony Interactive Entertainment, a leader in gaming innovation and creativity.
  • Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
  • Other info: Dynamic environment with a focus on collaboration and mentorship.
  • Why this job: Make a real impact on player engagement using cutting-edge data science techniques.
  • Qualifications: Proven experience in machine learning, strong Python and SQL skills, and a relevant academic background.

The predicted salary is between 60000 - 80000 £ per year.

As a Senior Data Scientist, you will drive the development of advanced modeling and analytical approaches that influence key commercial and product decisions at scale. You will work on complex and often ambiguous problems, helping define how we measure player value and how we deliver more personalized player experiences. This role combines deep hands‑on modeling with ownership of problem definition, approach, and impact. You will work with a high degree of autonomy across ambiguous problem spaces, shaping how data informs strategy and decision‑making across the business.

What You’ll Do

  • Design and deliver advanced machine learning models to drive player value, engagement, and growth across the lifecycle.
  • Own ambiguous problem spaces, defining modeling approaches and breaking down complex business challenges into actionable solutions.
  • Partner with senior stakeholders to shape strategies, and ensure Data Science drives high‑impact decisions.
  • Apply advanced machine learning techniques, including deep learning and sequence modeling, where appropriate to capture complex player behaviors and improve model performance.
  • Evaluate and select modeling approaches based on problem context, balancing performance, scalability, and interpretability.
  • Work within cross‑functional teams, including engineering, product, and commercial stakeholders, to ensure solutions are scalable, production‑ready, and aligned with long‑term architecture.
  • Mentor other data scientists and contribute to best practices across the team.
  • Communicate complex modeling approaches, assumptions, and outcomes clearly to senior technical and non‑technical audiences.

Qualifications

  • Proven industry experience delivering impactful, production‑ready machine learning solutions in areas such as customer value, retention, or personalization.
  • Strong expertise in modern machine learning approaches, including applying techniques such as transformers, embeddings, or sequence‑based models to real‑world behavioral data.
  • Ability to critically assess when advanced approaches are warranted versus simpler solutions.
  • Experience owning projects end‑to‑end, including problem definition, navigating ambiguity, selecting modeling approaches, and delivering impactful solutions.
  • Ability to work with large, complex datasets and translate them into scalable solutions.
  • Strong stakeholder management and communication skills, with the ability to influence decisions and communicate results persuasively to both technical and non‑technical audiences.
  • Proficiency in Python, SQL, and modern ML tooling (such as TensorFlow, PyTorch, MLlib, feature stores); experience with PySpark or equivalent distributed data processing tools.
  • A strong academic background, typically a Master’s or PhD in a technical or quantitative field, specializing in Machine Learning.
  • Experience deploying models into production and maintaining business‑critical or consumer‑facing models.
  • Experience working in agile, fast‑paced environments.

Nice to Have

  • Background in gaming, e‑commerce, or subscription‑based businesses.
  • Industry experience with experimentation frameworks and causal inference.

Senior Data Scientist - CLV & Personalisation employer: PlayStation Sony Computer Entertainment Europe Ltd.

At Sony Interactive Entertainment, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters innovation and creativity. As a Senior Data Scientist, you will enjoy the autonomy to tackle complex challenges while collaborating with cross-functional teams, all within a dynamic environment that values employee growth and mentorship. With access to cutting-edge technology and the opportunity to influence key commercial decisions, you'll find meaningful and rewarding employment in a company that is at the forefront of the gaming industry.

PlayStation Sony Computer Entertainment Europe Ltd.

Contact Details:

PlayStation Sony Computer Entertainment Europe Ltd. Recruitment Team

We think you need these skills to ace Senior Data Scientist - CLV & Personalisation

Machine Learning
Deep Learning
Sequence Modeling
Data Analysis
Python
SQL
TensorFlow