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- Tasks: Lead consumer research projects to enhance the PlayStation brand and shopping experience.
- Company: Join Sony Interactive Entertainment, a global leader in gaming and entertainment.
- Benefits: Enjoy flexible working, free food, gym subsidies, and exciting team events.
- Why this job: Make an impact in the gaming industry by driving insights that shape future strategies.
- Qualifications: 5+ years in consumer research with strong analytical and presentation skills.
- Other info: Be part of a diverse team that values innovation and creativity.
The predicted salary is between 36000 - 60000 £ per year.
By studying and analyzing the gaming consumer and marketplace, SIE's Consumer Insights team helps drive the development of exceptional and imaginative ideas across PlayStation. We are adding a member to the global team responsible for the management, implementation, analysis, reporting, and creative presentation of various forms of consumer research. The ideal candidate will have contemporary and advanced knowledge of both consumer research and the video game industry, and can partner with stakeholders across PlayStation to investigate important topics in gaming and entertainment today.
The role requires the ability to manage complex qualitative and quantitative research initiatives through all project phases, with a track record of helping organizations develop and act upon consumer research and analysis to drive near- and long-term business strategy and success. The primary responsibility is to manage research projects examining the overarching PlayStation brand and the consumer shopping experience related to its products, while contributing to a broader set of consumer research initiatives across PlayStation's business.
This role involves asking consequential business questions, collaborating with partners to study the subject in detail, and leading the construction of fair and meticulous answers that improve the business’ understanding and ability to act. It takes a desire to learn why people play, a drive to make playing more exciting and rewarding, and skill in applying data and storytelling to drive ground-breaking insights.
Key Function and Responsibility of the Role
- Represent the voice of the consumer in terms that drive more informed choices within the business
- Leverage Sony Interactive Entertainment's investment in primary and secondary research to derive insights and provide strategic leadership to internal stakeholder groups
- Design and execute globally-appropriate research projects, leveraging best practices wherever possible
- Manage research partners and other resources to design, field, report, and present best-in-class research projects
- Help identify future growth opportunities, unmet consumer needs, and market whitespace
- Provide strategic counsel to key stakeholders both within Sony Interactive Entertainment and at external partners
- Build reports and presentations that leverage research observations and insights across projects to communicate larger themes across the organization
- Promote personal development across the larger Consumer Insights team by fostering an environment of feedback, learning, and mentorship
- Monitor your area’s budget across your areas of focus, ensuring funds are spent responsibly and directed at questions most valuable to the business
- Support other members of the Consumer Insights team by ensuring internal visibility of your work
- Connect the Consumer Insights team to the latest methodologies, partners, and essential tools of the research industry
- Expert in PowerPoint slide design, with a focus on data visualization and storytelling
- High levels of proficiency in online survey platforms and cross-tabulation portals and/or analytical software (e.g., SPSS, SAS, R, Tableau)
- Ample experience in survey design and survey writing with high proficiency in survey programming tools (e.g., Qualtrics, Decipher)
- Minimum five years of experience leading consumer research projects
- Advanced degree or higher in Statistics or similar quantitative field of study (e.g., Math, Economics, Engineering, Physics)
Qualifications
- Proven ability to represent qualitative and quantitative research methodologies, analysis, and insights clearly and concisely to senior-level decision-makers
- Exceptional reporting and presentation skills with the ability to communicate through written reports, presentations, summary documents, and emails
- Experience managing relationships and administrative processes with multiple research suppliers and agency partners
- Extremely organized and detail-oriented with a penchant for data accuracy
Benefits
- Training Provided
- Regular team and company events
- Free drinks, fruit or food
- Flexible working
- Free gym or gym subsidy
- Private medical/dental healthcare
- Bonus/reward scheme
- Cycle to work scheme
- Game Jams
PlayStation isn’t just the Best Place to Play — it’s also the Best Place to Work. Today, we’re recognized as a global leader in entertainment producing The PlayStation family of products and services including PlayStation 5, PlayStation 4, PlayStation VR, PlayStation Plus, acclaimed PlayStation software titles from PlayStation Studios, and more. PlayStation also strives to create an inclusive environment that empowers employees and embraces diversity. We welcome and encourage everyone who has a passion and curiosity for innovation, technology, and play to explore our open positions and join our growing global team.
Brand and Commerce Research Manager in City of Westminster employer: PlayStation Sony Computer Entertainment Europe Ltd.
Contact Detail:
PlayStation Sony Computer Entertainment Europe Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand and Commerce Research Manager in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming industry, especially those at PlayStation. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Show off your skills! Create a portfolio or presentation that highlights your research projects and findings. Use storytelling to make your data come alive – this is key for impressing stakeholders.
✨Tip Number 3
Prepare for interviews by diving deep into PlayStation's brand and consumer insights. Know their products and market trends inside out, so you can discuss how your experience aligns with their goals.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you're serious about joining the PlayStation family.
We think you need these skills to ace Brand and Commerce Research Manager in City of Westminster
Some tips for your application 🫡
Show Your Passion for Gaming: When writing your application, let your love for gaming shine through! We want to see how your enthusiasm for the industry can translate into insights that drive our brand forward.
Highlight Relevant Experience: Make sure to showcase your experience in consumer research and any projects you've led. We’re looking for someone who can manage complex research initiatives, so don’t hold back on those details!
Be Clear and Concise: Your written application should be easy to read and straight to the point. Use clear language to communicate your ideas and experiences, as we value clarity just as much as creativity.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with PlayStation!
How to prepare for a job interview at PlayStation Sony Computer Entertainment Europe Ltd.
✨Know Your Gaming Insights
Make sure you brush up on the latest trends in the gaming industry and consumer behaviour. Familiarise yourself with recent studies or reports that highlight key insights about gamers. This will not only show your passion for the industry but also demonstrate your ability to leverage data effectively.
✨Master the Art of Storytelling
Since the role involves presenting research findings, practice how to weave data into compelling narratives. Use examples from your past experiences where you turned complex data into actionable insights. This will help you stand out as someone who can communicate effectively with stakeholders.
✨Prepare for Technical Questions
Expect questions about your proficiency with analytical tools like SPSS, Tableau, or survey platforms like Qualtrics. Be ready to discuss specific projects where you used these tools to derive insights. Showing your technical expertise will reassure them that you can handle the complexities of the role.
✨Showcase Your Project Management Skills
Be prepared to talk about how you've managed research projects from start to finish. Highlight your organisational skills and attention to detail, especially when it comes to budget management and resource allocation. This will illustrate your capability to lead initiatives that align with business strategies.
