Analyst, Commercial Insights - Services in City of Westminster

PlayStation is looking for an innovative, detail-oriented, highly motivated Analyst to join our PlayStation Services team. Services sits within the Global Sales and Business Operations organization that manages the PlayStation Plus subscription business, a key revenue generator and innovator for Sony Interactive Entertainment. This role sits within the Planning and Insights team responsible for leading analytics operational excellence in commercial performance, planning, and strategy. This role is responsible for insightful and actionable analytics support of our subscription services from a commercial planning standpoint. You will play a critical role in creating data reporting tools, developing methodologies for measuring and forecasting impact to subscriptions, and delivering analytical insights on the performance of offers & promotions, pricing and experience optimizations. The work you do will directly impact decisions made about the offers and experience made available to PlayStation Plus members. Effective verbal and written communication skills are extremely important, as s/he will collaborate with key stakeholders across a global organization.

Responsibilities

• Support the Services Insights team with analysis of commercial and engagement trends across the PlayStation Plus user base, using these insights to inform strategic decisions and improve performance measurability.
• Work across our Commercial, Engagement & Experience and CRO teams to explore subscription data for novel insights and deconstruct complex datasets to improve knowledge of our users.
• Create recursive frameworks for long-term monitoring of business initiatives, identifying opportunities for growth and reducing reporting cycle time.
• Collaborate with Engineering and Reporting teams to democratise insights into actionable outputs.
• Support efforts to optimise our business with experimentation and A/B testing.
• Partner closely with stakeholders within GSBO and other supporting teams to understand and deliver business insights using data.

Qualifications

• Bachelor’s Degree in a quantitative or computational field or equivalent.
• 5+ years experience in analytics-related roles.
• Proficient at translating ambiguous business requirements into meaningful analytical insights from start to finish.
• Skilled with SQL, Python and spreadsheet applications (Excel, Google Sheets).
• Knowledge of statistical concepts, subscription metrics and A/B testing.
• Keen attention to detail and ability to deliver high quality analytical work.
• Proven experience creating data visualizations and reports to surface actionable insights.
• Excellent communication skills (written and verbal).
• Ability to work collaboratively with stakeholders across different teams and levels.
• Strong project management, multi-tasking and organizational skills.
• Ability to adapt quickly in a dynamic, changing, fast-paced business environment.
• Ability to work varying hours and adopt a flexible approach to support global business operations.

Preferred Qualifications

• Strong technical proficiencies with SQL, Python, Airflow.
• Skilled with visualization tools like Domo, Power BI, Tableau.
• Interest in the gaming industry.
• Knowledge of digital gaming landscape, key players, and competitive offerings.
• Prior experience with subscription businesses.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.