Senior Game Data Analyst in London

About PlayStation Game Analytics

In Games and Publishing Analytics, we work with some of the most legendary studios in the world, supporting teams behind PlayStation franchises such as Uncharted, The Last of Us, Ghost of Yotei, God of War, and Helldivers 2. We provide end-to-end analytics for PlayStation Studios, helping teams understand players, evaluate game systems, and make data-informed decisions from early development through launch.

We're looking for a Senior Game Data Analyst who brings strong analytical fundamentals, game curiosity, and the judgment to turn messy questions into practical insight.

What you will be doing

As a Senior Game Data Analyst, you'll partner with game teams and publishing stakeholders to answer complex questions about player behavior, feature performance, commercial outcomes, and long-term game health. You will:

• Lead analysis across player behavior, feature and content performance, monetization, and overall game health.
• Turn ambiguous design, product, and publishing questions into clear analytical plans and recommendations.
• Develop proxy metrics for player‑experience goals such as pacing, challenge, friction, agency, and build diversity.
• Combine telemetry, playtests, surveys, sentiment, and product context to evaluate whether features are landing as intended.
• Apply judgment to imperfect evidence, including small samples, pre‑launch tests, incomplete telemetry, noisy signals, and bias.
• Support commercial questions around launch, acquisition, segmentation, campaigns, and franchise health.
• Build dashboards and analytical frameworks that support consistent decision‑making.
• Communicate insights clearly across design, product, publishing, research, engineering, data science, and leadership.

What we are looking for

• Strong SQL skills and experience working with large behavioral datasets, especially event‑level gameplay data.
• Strong exploratory analysis skills and the ability to turn raw gameplay data into clear insight.
• Experience analyzing player behavior and game systems, including progression, combat, economy, difficulty, matchmaking, feature adoption, engagement, retention, or segmentation.
• Experience partnering directly with designers, producers, product managers, researchers, engineers, or game leadership.
• Ability to distinguish between similar‑looking behavioral signals, such as challenge versus frustration, friction versus intentional difficulty, novelty versus durable engagement, or confusion versus experimentation.
• Strong communication skills, with the ability to explain what the data supports, what remains uncertain, and what teams should do next.
• A background in statistics, mathematics, economics, computer science, or another applied quantitative discipline.

Domain Experience

• 4+ years of analytics experience in the games industry, ideally supporting game development, live operations, player behavior analysis, feature evaluation, or gameplay systems.
• 2+ years of experience working on a shipped game, live service game, or game team operating through rapid development cycles such as playtests, launch, live events, or content releases.
• Familiarity with the realities of game development, including changing priorities, incomplete information, telemetry gaps, cross‑functional dependencies, and decisions that cannot wait for perfect data.

Bonus Points if You Have

• Experience with Python, R, or statistical tooling for experimentation, causal inference, metric validation, forecasting, or behavioral modeling.
• Experience with Looker, Power BI, MicroStrategy, Tableau, or another BI tool with a semantic layer.
• Familiarity with Git or other reproducible analysis workflows.
• Experience across live service or games with complex progression, economy, combat, content, or social systems.
• Familiarity with publishing or commercial analytics, including acquisition, launch performance, campaign impact, monetization, forecasting, or franchise health.

Compensation and Benefits

At SIE, we consider several factors when setting each role’s base pay range, including the competitive benchmarking data for the market and geographic location. Please note that the base pay range may vary depending on our hybrid working policy and individual base pay will be determined based on job‑related factors which may include knowledge, skills, experience, and location.

In addition, this role is eligible for SIE’s top‑tier benefits package that includes medical, dental, vision, matching 401(k), paid time off, wellness program, and employee discounts for Sony products. This role may also be eligible for a bonus package.

The estimated base pay range for this role is USD $124,900 – $187,300.

Please note that Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks.

Equal Opportunity Statement

Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.

Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.

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