At a Glance
- Tasks: Lead analytics for PlayStation Store, driving insights to enhance player experiences and revenue.
- Company: Join Sony Interactive Entertainment, a leader in gaming and innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic team environment with a focus on creativity and collaboration.
- Why this job: Shape the future of gaming with data-driven decisions and cutting-edge technology.
- Qualifications: 10+ years in analytics, leadership experience, and a passion for digital commerce.
The predicted salary is between 100000 - 150000 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Who We Are
At Sony Interactive Entertainment (SIE) PlayStation, we create unforgettable gaming experiences—and we're just as committed to building a world-class team. As a leader in interactive entertainment, PlayStation operates at a massive scale, supporting millions of players worldwide and processing billions of transactions annually across our digital ecosystem.
About the Role
We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams. You will be supporting a $16bn+ business line - one of the largest in global digital media - that is investing heavily in Machine Learning and AI to create more personalised, friction-free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators.
Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders. You will lead a team of analysts aligned to key Store domains (e.g., merchandising, pricing & promotions, discovery, checkout, and subscriptions), ensuring analytics is a core input into product and commercial strategy. You will act as a thought partner to Store leadership, helping shape roadmap prioritisation, optimise player purchasing journeys, and unlock sustainable revenue growth.
Key Responsibilities
- Embedded Analytics Leadership
- Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance.
- Ensure analysts are deeply integrated into day-to-day decision-making while maintaining strong alignment with central analytics standards.
- Decision Support & Strategic Insight
- Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout.
- Identify opportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement.
- Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders.
- Experimentation & Measurement
- Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches).
- Champion a test-and-learn mindset across Store and D2C teams.
- Commercial & Player Analytics
- Analyse player purchasing behaviour across games, add-ons, subscriptions (e.g., PlayStation Plus), and in-store events. Inform strategies around lifecycle monetisation, cross-sell/upsell, and content bundling.
- Support forecasting and scenario analysis in partnership with finance and commercial teams.
- Cross-Functional Collaboration
- Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery).
- Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action.
- Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking.
- Build, lead, and mentor a team of high-performing embedded analysts. Set clear expectations for analytical rigor, business impact, and stakeholder engagement. Develop talent through coaching, feedback, and structured career development.
Qualifications & Experience
- 10+ years in analytics or related roles, with significant leadership experience in embedded or business-facing analytics teams.
- Experience in digital commerce, gaming, or subscription-based businesses (strong preference for marketplace/platform experience).
- Proven ability to influence product and commercial decisions through data.
Domain Expertise
- Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness.
- Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation.
- Strong familiarity with experimentation frameworks and causal inference concepts.
Technical Skills
- Advanced SQL required; experience working with large-scale event and transaction datasets.
- Proficiency with analytical tools/languages (e.g., Python or R) for deep-dive analysis.
- Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership.
Leadership & Ways of Working
- Strong stakeholder management skills, with the ability to operate effectively in a matrixed, centralised model.
- Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions.
- Focused on impact over output—prioritising the highest-value problems.
- Clear communicator, able to tailor insights for both technical and executive audiences.
What Success Looks Like
- Analytics is deeply embedded in PlayStation Store decision-making, shaping product and commercial outcomes.
- Store leadership consistently relies on analytics for prioritisation, trade-offs, and performance evaluation.
- Measurable improvements in conversion, revenue, and player engagement driven by analytical insights.
- Strong partnership model across analytics, BI, and data science with clear role separation and collaboration.
- A high-performing team known for both analytical rigor and business impact.
Director, Embedded Analytics for D2C Growth employer: PlayStation Network
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Located in the vibrant city of London, our dynamic work culture fosters innovation and creativity, offering employees unparalleled opportunities for growth within a leading technology company. With a strong commitment to diversity and inclusion, we empower our team members to thrive while contributing to the success of iconic brands like PlayStation, all while enjoying the benefits of a collaborative and supportive environment.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Embedded Analytics for D2C Growth
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Sony Interactive Entertainment. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Prepare for interviews by diving deep into the PlayStation Store's analytics. Know your stuff about D2C growth and be ready to share how you can drive decisions with data.
✨Tip Number 3
Showcase your leadership skills! Be ready to discuss how you've led teams in the past and how you can mentor analysts to embed analytics into decision-making.
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets the attention it deserves. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Director, Embedded Analytics for D2C Growth
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the role of Director, Embedded Analytics. Highlight your experience in analytics, digital commerce, and leadership. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your background makes you the perfect fit. We love seeing genuine enthusiasm for the PlayStation brand.
Showcase Your Analytical Skills:In your application, don’t forget to showcase your analytical prowess. Mention specific projects where you've driven decisions through data analysis, especially in e-commerce or gaming. We’re all about those high-impact insights!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands. Plus, it shows us you’re serious about joining the PlayStation team!
How to prepare for a job interview at PlayStation Network
✨Know Your Analytics Inside Out
Make sure you’re well-versed in the key metrics and analytics tools relevant to the role. Brush up on your knowledge of conversion funnels, AOV, and LTV, as well as your SQL skills. Being able to discuss these concepts confidently will show that you’re ready to dive into the data-driven decision-making process.
✨Showcase Your Leadership Experience
Prepare examples from your past roles where you’ve led teams or influenced product decisions through analytics. Highlight how you’ve embedded analytics into business strategies and the impact it had. This will demonstrate your capability to lead a high-performing team and act as a thought partner to Store leadership.
✨Understand the D2C Landscape
Familiarise yourself with the Direct-to-Consumer (D2C) digital commerce space, especially within gaming. Be ready to discuss trends, challenges, and opportunities in this area. Showing that you understand the market dynamics will position you as a knowledgeable candidate who can contribute to the company’s growth.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or analyse case studies related to player purchasing behaviour or merchandising strategies. Practice articulating your thought process clearly and logically, as this will showcase your analytical thinking and problem-solving skills, which are crucial for the role.
