At a Glance
- Tasks: Transform briefs into bold ideas and compelling narratives that resonate with players.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in entertainment innovation.
- Benefits: Enjoy hybrid working, private medical insurance, 25 days holiday, and more perks.
- Other info: Collaborative environment with opportunities for growth and cultural relevance in gaming.
- Why this job: Be part of a creative team shaping unforgettable experiences for millions of gamers worldwide.
- Qualifications: 8+ years in creative roles with a strong portfolio showcasing your storytelling and design skills.
The predicted salary is between 60000 - 80000 £ per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
About us: Our Creative Services team shapes how millions of players experience PlayStation every day. From global campaigns to PlayStation Store, we create work that sits at the intersection of brand and performance. As our briefs evolve, so do we - moving beyond exceptional creative execution towards bigger ideas, stronger storytelling and more strategic thinking. We're looking for creatives who are excited by solving problems, shaping ideas and creating work that connects with players around the world.
Role overview: We're looking for a Senior Creative - someone who combines strong creative craft with strategic thinking. This role is for someone who's excited by getting involved earlier in the creative process: helping shape ideas, uncover insights, build compelling narratives and influence creative direction, while continuing to develop these skills within a collaborative team. We're looking for someone who's curious about culture, understands how audiences discover and consume content, and is excited by creating work that keeps PlayStation relevant, distinctive and emotionally engaging. You'll work across design, copy, motion and agency partners to develop bold, insight-driven creative and communicate those ideas through clear, engaging presentations. This role offers an exciting opportunity to grow beyond execution, contributing to the thinking behind the work as well as the work itself.
What you’ll be doing:
- Turn briefs into opportunities: You don’t just answer briefs - you challenge them, reshape them, and find the stronger idea within them.
- Shape the idea early: Help identify customer insights and contribute to defining creative positioning, messaging and direction before design begins.
- Build work that stands out: Partner with designers, writers, and creatives to develop ideas that are bold, clear, and on-brand.
- Sell the idea: Create decks and narratives that don’t just show the work - they make people want it.
- Present with impact: Present creative work clearly and confidently, adapting your communication style to different audiences and stakeholders.
- Raise the bar: Bring frameworks, tools, and coaching that help everyone think sharper, pitch better, and communicate more clearly.
What we’re looking for:
- 8+ years' (or equivalent) experience within an agency or in-house creative environment across design, brand, art direction or integrated creative.
- A strong portfolio demonstrating concept development alongside high-quality creative execution.
- Someone who’s comfortable owning the idea, not just the execution.
- Strong instinct for what makes work cut through and connect emotionally.
- Experience contributing to creative thinking as well as delivering outstanding design.
- A natural storyteller - clear, concise, and persuasive.
- Confident building and delivering high-impact decks and presentations.
- Comfortable working across disciplines: design, copy, motion, and beyond.
- Collaborative, ego-free, and driven to make the work better.
- Strong communication and storytelling skills.
- Naturally curious with a passion for creativity, culture and entertainment.
About you: You enjoy solving creative problems, not just designing solutions. You know how to simplify complexity - and say only what matters. You can spot the stronger idea and back it with confidence. You're curious, collaborative and eager to learn. You’re as comfortable in a room presenting and explaining your thinking as you are shaping the work. You have good creative judgement and know what makes an idea resonate. You don’t just make work - you help make it chosen. You're passionate about creating work that connects emotionally with audiences. You stay connected to popular culture, emerging trends and how younger audiences consume content and engage with brands. You bring fresh inspiration from outside the gaming industry and are excited by helping PlayStation stay culturally relevant.
Desirable:
- Experience in gaming, entertainment, or consumer technology sectors.
- Experience working in both agency and in-house creative teams.
- Experience developing creative frameworks or pitching methodologies.
- Familiarity with digital marketing, performance marketing or customer engagement.
- Experience working alongside Creative Directors, Design Directors or Creative Leads, with an ambition to develop into a broader creative leadership role.
- Familiarity with digital retail, performance marketing, or personalization (DCO).
Benefits:
- Hybrid working.
- Discretionary bonus opportunity.
- Private Medical Insurance.
- Dental Scheme.
- 25 days holiday per year.
- On Site Gym.
- Subsidised Café.
- Free soft drinks.
- On site bar.
- Access to cycle garage and showers.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Senior Creative employer: PlayStation Global
PlayStation Global is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those passionate about the entertainment and gaming industry. With a strong emphasis on employee growth, you will have access to continuous learning opportunities and the chance to collaborate with talented teams on impactful projects. Located in a vibrant environment, PlayStation offers competitive benefits and a commitment to work-life balance, making it an ideal place for professionals seeking meaningful and rewarding careers.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Creative
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PlayStation Global and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PlayStation Global are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PlayStation Global on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PlayStation Global. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Creative
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PlayStation Global. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PlayStation Global:Show us that you’ve done your homework! In your application, briefly mention what you admire about PlayStation Global’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PlayStation Global
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PlayStation Global will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PlayStation Global, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
