At a Glance
- Tasks: Lead a talented team to enhance player experiences and drive business results for live service games.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation, known for innovation and creativity.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth in a dynamic environment.
- Other info: Be part of a diverse team that values inclusion and empowers every voice.
- Why this job: Make a real impact on beloved games while shaping the future of live services.
- Qualifications: Proven leadership in product management and a passion for engaging players in the gaming industry.
The predicted salary is between 100000 - 150000 £ per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Location: This role is open to considering candidates in approved locations in the United States and Europe.
As the Senior Director of Product Management for the PlayStation Studios Live Service team, you’ll play a key role on the Live Services Leadership Team. You’ll lead a talented group of Product Managers and Competitive Intelligence partners across our console, PC, and mobile titles. Together, you’ll help our live service games deliver great experiences for players and lasting results for the business. You will report to the VP of Insights for PlayStation Studios.
RESPONSIBILITIES
- Strategic Leadership & Performance
- Drive measurable improvements in player retention, monetization, and portfolio health through clear goals and actionable insights.
- Identify opportunities to improve product performance, influence key partners, and lead initiatives from concept to results.
- Define success metrics and reporting for game health, using data to shape clear, actionable product strategies.
- Help shape how PlayStation Studios publishes and grows live games, developing playbooks and benchmarks that scale across titles.
- Communicate insights in a simple, compelling way, helping teams understand game performance and where we can improve.
- Stay up to date on industry trends and innovation, keeping PlayStation connected to new ideas, innovation, and emerging best practices.
- Team Leadership & Collaboration
- Lead and mentor a central Product Management team that partners with studios to strengthen player engagement, retention, and monetization across our live service portfolio.
- Lead the PlayStation Studios Mobile team, refining and evolving a portfolio of titles in partnership with central and studio teams.
- Build a culture of shared learning and experimentation within the PlayStation Studios Live Service team.
- Strengthen the relationships & operating model between User Research, PM, and Analytics.
- Advocate for studio Product Management needs across the wider PlayStation organization.
- Studio Partnership & Game Performance
- Partner with studio leadership & Product Management teams to drive strong business performance in their games.
- Consult with studios on product roadmaps to help build games that keep players engaged and invested while driving sustainable, long‑term business results.
- Work closely with marketing and sales to develop and evolve strategies that meet product performance goals and improve how we publish our games.
- Partner with digital marketing and CRM teams to identify opportunities that boost in-game and out-of-game engagement.
- Portfolio & Process Development
- Develop a clear picture of portfolio health across all live service titles, using consistent models and reporting to guide decisions and priorities.
- Partner with key functions across PlayStation, including publishing, platform, analytics, and finance, to align on goals and investment priorities for the live service portfolio.
- Build best practices and scalable processes that help teams across PlayStation Studios deliver engaging, healthy, and successful live service experiences.
REQUIRED SKILLS
- Leadership & Management
- Proven leadership and track record in product management or business performance in the games industry.
- Seasoned people leader with the ability to manage, mentor, lead, and inspire a highly skilled team.
- Ability to lead complex operational and strategic change initiatives.
- Strategy & Business Acumen
- Strong business acumen with the ability to use data and insight to shape strategy and drive smart decisions.
- Expertise in understanding and managing the player lifecycle — from acquisition and onboarding to long‑term engagement and monetization.
- Deep understanding of industry trends, the competitive landscape, and how to turn a big-picture vision into practical plans.
- Analytics & Insight
- Skilled at interpreting data & research and turning insights into clear, data-informed strategies.
- Good understanding of statistics and strong quantitative skills.
- Collaboration & Communication
- Strong communication and collaboration skills to partner with multiple teams, including marketing, game development, and leadership.
- Comfortable influencing and aligning cross-functional partners to drive shared goals.
- Industry Passion
- Passion for live service games, with a strong understanding of what engages and retains players.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond.
Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Senior Director of Product Management in London employer: PlayStation Global
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and creativity, offering employees unparalleled opportunities for growth and collaboration within a passionate team dedicated to delivering exceptional gaming experiences. With a commitment to diversity and inclusion, along with the chance to work on beloved franchises in a vibrant location, SIE is an ideal employer for those seeking meaningful and rewarding careers in the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of Product Management in London
✨Join Product Management Meetups
Get involved in local product management meetups or workshops. These events are perfect for meeting industry folks, sharing ideas, and staying updated on trends. Plus, you never know who might be hiring—it's a fantastic way to make connections that could lead to a job at places like PlayStation Global!
✨Show Off Your Product Sense
Create case studies or mini-projects showcasing your product management skills, and share them on platforms like Medium or LinkedIn. This not only puts your skills on display but also boosts your visibility in the product community. Imagine how impressed the hiring team at PlayStation Global would be by your initiative!
✨Utilise Online Communities
Dive into online product management communities like Product Coalition or Mind the Product. Engage in discussions, ask questions, and share your insights. These platforms are goldmines for networking and finding hidden job opportunities—many companies often scout talent from within these circles.
✨Leverage Your University Network
If you’ve recently graduated or are still in uni, tap into your alumni network for connections in product management. Many universities have their own job boards and affinity resources to help graduates land roles. Don't forget to keep an eye out for job openings at PlayStation Global through your school's career services!
We think you need these skills to ace Senior Director of Product Management in London
Some tips for your application 🫡
Show Off Your Product Passion:When applying for a product management role like Senior Director of Product Management, let your passion for developing products shine through in your cover letter. Share specific examples of products you've managed, how you solved user needs, and any successful outcomes you've achieved. This is your chance to showcase your understanding of the product lifecycle!
Highlight Your Cross-Functional Skills:Product management isn't just about understanding the product; it’s about collaborating with different teams! Make sure to emphasise your experience working with developers, designers, and marketers. Use your CV to showcase your ability to bridge gaps between these areas, and include relevant experiences that demonstrate your communication and leadership skills!
Include Your Metrics and Achievements:In a full-time product management application, data speaks volumes! Quantify your achievements wherever possible. Did you increase user retention by a certain percentage? Launch a product ahead of schedule? Include these metrics in your CV to paint a picture of your impact and effectiveness in previous roles.
Tailor Your CV to the Role:Make sure your CV is tailored for the Senior Director of Product Management position at PlayStation Global. Use keywords from the job description and ensure your relevant experiences are front and centre. Highlight any certifications or relevant training you’ve completed that will make you stand out as a strong candidate for the role. And remember, we’re excited to see your application on our website!
How to prepare for a job interview at PlayStation Global
✨Understand the Product Life Cycle
As a product management candidate, we need to get our head around the complete product life cycle. Be prepared to discuss real-world examples of how you’ve managed product development from ideation to launch. Bring specific insights on tools like JIRA or Trello that can help streamline these processes.
✨Showcase Your Cross-Functional Skills
Product management is all about collaboration. We should be ready to highlight how we’ve worked across teams—think marketing, engineering, and design. Prepare to discuss scenarios where you had to mediate differing opinions and how you got everyone on board with a shared vision.
✨Prepare for Case Studies
In a full-time role, we can expect to encounter case study questions during our interviews. Practise solving hypothetical product problems on the spot, such as prioritising features for a new app or improving user engagement metrics. This will show our analytical thinking and decision-making skills.
✨Know Your Metrics
Let’s face it, numbers are our best friends in product management. We should prepare to discuss key performance indicators (KPIs) and how we've used analytics to inform product decisions. Dive into examples where data has driven our strategy for improvements or justified product changes.
