At a Glance
- Tasks: Manage and optimise programmatic advertising campaigns for PlayStation, driving performance and client success.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in innovation.
- Benefits: Enjoy a hybrid working model, private medical insurance, 25 days holiday, and more perks.
- Other info: Inclusive workplace with opportunities for growth and development.
- Why this job: Be part of a dynamic team shaping the future of digital advertising in gaming.
- Qualifications: Experience in programmatic advertising and strong analytical skills are essential.
The predicted salary is between 40000 - 50000 £ per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Purpose: The Programmatic Campaign Manager is responsible for driving performance and execution of advertiser campaigns sold through PlayStation’s programmatic advertising business across the full campaign lifecycle. This role operates directly within DSP platforms, managing programmatic media execution, optimisation strategies, and performance outcomes for advertising clients. Working closely with Sales, Product, Data, and Ad Tech partner teams. The role helps deliver scalable advertising solutions that support client objectives, revenue growth, and adoption of PlayStation advertising products and inventory.
What you’ll be doing:
- Campaign Ownership and Execution
- Own end-to-end execution of programmatic campaigns including planning, setup, launch, optimisation, and reporting within DSP platforms
- Manage PMP, Programmatic Guaranteed, and open exchange campaigns
- Ensure campaigns meet delivery, pacing, and performance targets
- Programmatic Strategy and Optimisation
- Optimise campaigns using bid strategies, audience segmentation, frequency controls, and inventory selection
- Monitor performance across display, video, and CTV
- Identify opportunities to improve campaign efficiency, performance, and spend allocation
- Supply and Inventory Collaboration
- Work with internal & external teams and platforms to ensure deal health, troubleshooting, and inventory alignment
- Support deal troubleshooting including bid rates, win rates, and delivery issues
- Contribute to supply path optimization and inventory performance insights
- Client Strategy and Partnership
- Partner with Client Partners to align programmatic execution with client KPIs and objectives
- Provide recommendations on targeting, deal structure, and media strategy
- Support client education on programmatic capabilities and performance drivers
- Performance Analysis and Measurement
- Analyse campaign performance across DSPs including CTR, CPA, viewability, and conversion metrics
- Collaborate with analytics SMEs on attribution, audience insights, and measurement frameworks
- Utilise third-party verification tools and reporting solutions
What we’re looking for:
- Proven years of experience in programmatic advertising or digital media
- Hands-on experience managing campaigns within DSP platforms such as The Trade Desk or DV360, Maestro or similar curation platforms
- Strong understanding of RTB, PMP, and Programmatic Guaranteed deal types
- Experience optimising campaigns across display, video, or CTV
- Strong analytical skills and proficiency in Excel or similar tools
- Proven ability to manage multiple campaigns in a fast-paced, client-facing environment
- Strong verbal and written communication skills, including presenting insights and recommendations to clients
- Strong communication, collaboration and stakeholder management skills
Preferred:
- Experience working with SSPs or ad servers
- Familiarity with measurement and verification tools such as IAS, Nielsen, Double Verify, or Comscore
- Understanding of identity solutions and audience targeting strategies
- Basic knowledge of SQL or data analysis tools
- Previous experience in gaming, entertainment, or consumer industries
- Experience influencing client strategy and adoption of digital advertising solutions
Success Metrics / KPIs:
- Campaign performance against KPIs including delivery, CTR, CPA, and ROI
- Programmatic revenue contribution and adoption
- Campaign efficiency including pacing accuracy and performance improvements
- Client satisfaction and programmatic adoption
- Quality and impact of optimisation recommendations
Benefits:
- Discretionary bonus opportunity
- Hybrid working model (FlexModes)
- Private Medical Insurance
- Dental Scheme
- 25 days holiday per year
- On Site Gym
- Subsidised Café
- Free soft drinks
- On site bar
- Access to cycle garage and showers
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement: Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Programmatic Campaign Manager in London employer: PlayStation Global
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our dynamic work culture fosters innovation and creativity, offering employees a hybrid working model, comprehensive benefits including private medical insurance and a discretionary bonus opportunity, and access to an on-site gym and café. With a commitment to employee growth and a diverse, inclusive environment, SIE provides a unique opportunity for professionals in the programmatic advertising space to thrive and make a meaningful impact within the gaming and entertainment industry.
StudySmarter Expert Advice🤫
We think this is how you could land Programmatic Campaign Manager in London
✨Tip Number 1
Network like a pro! Reach out to folks in the industry, especially those at Sony Interactive Entertainment. A friendly chat can open doors that a CV just can't.
✨Tip Number 2
Show off your skills! If you’ve got experience with DSP platforms, create a portfolio or case studies showcasing your successful campaigns. This will help you stand out during interviews.
✨Tip Number 3
Prepare for the interview by brushing up on programmatic advertising trends and strategies. Being able to discuss recent developments shows you're passionate and knowledgeable about the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the team at Sony.
We think you need these skills to ace Programmatic Campaign Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter to highlight your experience in programmatic advertising. We want to see how your skills align with the role of Programmatic Campaign Manager, so don’t hold back on showcasing your relevant achievements!
Show Off Your Analytical Skills:Since this role involves a lot of performance analysis, be sure to mention any tools or methods you’ve used to optimise campaigns. We love numbers, so if you can quantify your successes, do it! It’ll make your application stand out.
Be Clear and Concise:When writing your application, keep it straightforward and to the point. We appreciate clarity, so avoid jargon unless it’s relevant to the role. Make it easy for us to see why you’re the perfect fit for the team!
Apply Through Our Website:We encourage you to submit your application through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at PlayStation Global
✨Know Your DSPs
Make sure you’re well-versed in the DSP platforms mentioned in the job description, like The Trade Desk or DV360. Familiarise yourself with their functionalities and be ready to discuss how you've used them in past campaigns.
✨Showcase Your Analytical Skills
Prepare to demonstrate your analytical prowess by discussing specific metrics you've tracked in previous campaigns. Be ready to explain how you optimised campaigns based on CTR, CPA, and other performance indicators.
✨Understand Programmatic Strategies
Brush up on your knowledge of RTB, PMP, and Programmatic Guaranteed deal types. Be prepared to share examples of how you've successfully implemented these strategies in your previous roles.
✨Client-Centric Mindset
Highlight your experience in client-facing roles and how you've influenced client strategy. Think of examples where you aligned programmatic execution with client KPIs and objectives, as this will show your ability to build strong partnerships.
