At a Glance
- Tasks: Boost PlayStation's game visibility through SEO and innovative content strategies.
- Company: Join Sony Interactive Entertainment, a leader in gaming and technology.
- Benefits: Competitive pay, hybrid work model, and a chance to work with top gaming brands.
- Other info: Dynamic team environment with opportunities for growth and creativity.
- Why this job: Make an impact on the gaming world while working with cutting-edge technology.
- Qualifications: Experience in SEO, strong analytical skills, and a passion for gaming.
The predicted salary is between 67200 - 75600 £ per year.
Why Sony Interactive Entertainment?
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Location: London / Hybrid
Duration: 6-12 Months
Day Rate: £320 - £350 per day
Engagement Method: Umbrella/PAYE
We’re looking for an Organic Growth Specialist to join our Growth Marketing team for an initial 6-12 month period. Please note this role has been assessed as Inside IR35, and payment will be processed via PAYE or an umbrella company through our third-party partner.
Role overview:
The Organic Growth Specialist (Games / Hardware / Services) is responsible for improving the discoverability of PlayStation’s game catalogue across traditional search engines and AI-powered answer engines. Working closely with Editorial, Product Marketing and Analytics, you will optimise content throughout the game lifecycle, from announcement through launch and evergreen support, ensuring players can easily discover the games, franchises and experiences that matter most. This is a hands-on optimisation role combining SEO fundamentals with emerging GEO practices. You will identify opportunities, optimise content and contribute to initiatives that improve visibility, engagement and organic growth across PlayStation’s global gaming portfolio.
What you’ll be doing:
- Own SEO and GEO optimisation across a portfolio of PlayStation game franchises.
- Identify opportunities through keyword, intent and entity research.
- Partner with Editorial teams to optimise game pages, franchise hubs, buying guides and evergreen content.
- Optimise page structure, metadata, headings, FAQs, internal linking and structured data.
- Support major first-party and third-party game launches through search planning and optimisation.
- Monitor search performance and identify opportunities for continuous improvement.
- Work closely with Analytics teams to evaluate performance and prioritise opportunities.
- Contribute to GEO initiatives that improve content retrieval and citation within AI-powered experiences.
- Collaborate with Product teams to improve page templates, components and customer journeys.
- Stay current with developments across Search, AI and the gaming industry.
What we’re looking for:
- Experience delivering SEO programmes for large websites or digital brands.
- Strong understanding of keyword research, search intent and on-page optimisation.
- Experience using enterprise SEO platforms and analytics tools.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication.
- Ability to work collaboratively across multiple teams.
- Passion for gaming with strong knowledge of PlayStation products and franchises.
Desirable:
- Experience with GEO or AI Search.
- Experience using Adobe Experience Manager.
- Experience working across multilingual or international websites.
Please note, Sony Interactive Entertainment conducts background checks at the offer stage for all new employees (which may include criminal background checks for some roles) and will need to process personal information to support these checks. Please refer to our Candidate Privacy Notice (where applicable) for more information about what personal information we collect, how we use it, who we share it with, and your data protection rights.
Equal Opportunity Statement:
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Organic Growth Specialist (Games / Hardware / Services) in London employer: PlayStation Global
At Sony Interactive Entertainment, we pride ourselves on fostering a dynamic and inclusive work culture that empowers our employees to thrive. As a Hybrid EMEA Payroll & Vendor Analyst, you will benefit from comprehensive professional development opportunities, competitive compensation, and a collaborative environment that values innovation and continuous improvement. Located in a vibrant area, our team enjoys a perfect blend of work-life balance and the chance to contribute to exciting projects within the gaming industry.
StudySmarter Expert Advice🤫
We think this is how you could land Organic Growth Specialist (Games / Hardware / Services) in London
✨Dive into Local Events
Get involved with local marketing and communications events! These are great places to meet people from the industry, learn about temporary roles, and even uncover hidden job leads. Check out local networking events or marketing conferences that might be happening in your area.
✨Show Off Your Work
Create a standout digital portfolio showcasing your previous campaigns, writing samples, or projects. Share this on social media and professional groups relevant to marketing-communications. This public visibility can often attract interest from potential employers, especially for those temporary gigs!
✨Utilise Online Job Boards
Focus on job boards specific to marketing and communications. Sites like MarketingJobs.com or even LinkedIn can have temp roles that aren’t always advertised on the usual job sites. Keep your eyes peeled and apply through our website—temp roles can come up unexpectedly, and you want to be first in line!
✨Tap into Your Uni's Resources
If you're still at university, don't forget to lean on your career services for temporary marketing roles. They often have connections to firms looking for interns or temporary staff who can jump in at short notice. Plus, networking with your professors can lead to some valuable opportunities—always worth a chat!
We think you need these skills to ace Organic Growth Specialist (Games / Hardware / Services) in London
Some tips for your application 🫡
Highlight Your Experience with Campaigns:In marketing-communications, it’s all about showcasing your ability to create impactful campaigns. Make sure to include any relevant projects you’ve worked on in your CV, detailing your role, the strategies used, and the results achieved. We're looking for candidates who can demonstrate their creativity and analytical skills!
Tailor Your Writing Samples:For a temporary role, we want to see your versatility and adaptability in communication. Include a couple of writing samples that align with our brand voice or reflect your ability to engage various audiences. This gives us a taste of what you can bring to the team at PlayStation Global from day one!
Show Off Your Digital Savvy:Digital marketing is a big part of marketing-communications, so make sure your application reflects your understanding of social media, SEO, and content marketing. Feel free to throw in any certificates you've earned in these areas—it shows your initiative and dedication to learning the latest trends!
Express Your Enthusiasm for the Short-Term Role:In your cover letter, focus on why you’re interested in this temporary position at PlayStation Global specifically. Share what you hope to learn during your time with us and how you can contribute to our ongoing projects. We're all about passion and potential, so let that shine through!
How to prepare for a job interview at PlayStation Global
✨Showcase Your Creative Portfolio
As a candidate for a temporary marketing-communications role at PlayStation Global, your portfolio will speak volumes. Bring along samples of your best work—think campaigns you've managed, social media content, and any visuals. Be ready to talk through your creative process and the impact your work had on previous projects.
✨Understand the Latest Trends
We know the marketing-communications field moves at lightning speed. Make sure you brush up on the latest trends—such as digital storytelling or the effectiveness of influencer partnerships. Being able to discuss these trends during your interview will show PlayStation Global you're not just up-to-date but also eager to innovate.
✨Highlight Your Adaptability
Since this is a temporary position, emphasise your ability to adapt quickly and work on short timelines. Share examples from your past where you had to pivot a strategy or campaign swiftly to meet changing demands. This will reassure PlayStation Global that you’re ready to hit the ground running.
✨Ready Your Communication Strategy
Be prepared for questions that assess your communication skills. You might get asked to pitch a marketing idea on the spot or create a quick content plan. This is your chance to shine and show how your unique perspective can solve problems for PlayStation Global, so think on your feet and don't hesitate to showcase your creativity!
