At a Glance
- Tasks: Lead analytics for PlayStation Store, driving insights and strategies for digital commerce.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in gaming innovation.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Collaborative team culture focused on creativity and excellence.
- Why this job: Shape the future of gaming experiences and drive impactful decisions in a dynamic environment.
- Qualifications: 10+ years in analytics with leadership experience; expertise in digital commerce preferred.
The predicted salary is between 100000 - 150000 € per year.
Why Sony Interactive Entertainment? Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting-edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world.
Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Who We Are At Sony Interactive Entertainment (SIE) PlayStation, we create unforgettable gaming experiences—and we're just as committed to building a world-class team. As a leader in interactive entertainment, PlayStation operates at a massive scale, supporting millions of players worldwide and processing billions of transactions annually across our digital ecosystem.
About the Role We are seeking a Director of Embedded Analytics to lead business analytics for the PlayStation Store and broader Direct-to-Consumer (D2C) digital commerce experience. This role is part of a centralised analytics organisation, with a dedicated mandate to embed high-impact analytical thinking directly within Store product, merchandising, and commercial teams. You will be supporting a $16bn+ business line - one of the largest in global digital media - that is investing heavily in Machine Learning and AI to create more personalised, friction free and optimised customer experiences that unlock improved user experience for players and monetisation for our incredible creators.
Unlike traditional BI or reporting functions, this role focuses on driving decisions through deep analysis, structured problem solving, and close partnership with business leaders. You will lead a team of analysts aligned to key Store domains (e.g., merchandising, pricing & promotions, discovery, checkout, and subscriptions), ensuring analytics is a core input into product and commercial strategy.
You will act as a thought partner to Store leadership, helping shape roadmap prioritisation, optimise player purchasing journeys, and unlock sustainable revenue growth.
Key Responsibilities
- Embedded Analytics Leadership
- Define and lead the embedded analytics approach for the PlayStation Store within a centralised analytics model. Partner closely with Store product, commercial, and lifecycle teams as a trusted advisor on strategy and performance.
- Ensure analysts are deeply integrated into day-to-day decision-making while maintaining strong alignment with central analytics standards.
- Decision Support & Strategic Insight
- Drive high-impact analyses across the digital commerce funnel, including discovery, conversion, basket composition, and checkout.
- Identify opportunities to improve player experience and revenue through pricing, promotions, merchandising, and content placement.
- Translate complex player and transaction data into clear, actionable recommendations for senior stakeholders.
- Experimentation & Measurement
- Partner with product and experimentation teams to define success metrics and evaluate feature and experience changes. Ensure robust analytical design and interpretation of experiments (A/B tests and quasi-experimental approaches).
- Champion a test-and-learn mindset across Store and D2C teams.
- Commercial & Player Analytics
- Analyse player purchasing behaviour across games, add-ons, subscriptions (e.g., PlayStation Plus), and in-store events. Inform strategies around lifecycle monetisation, cross-sell/upsell, and content bundling.
- Support forecasting and scenario analysis in partnership with finance and commercial teams.
- Cross-Functional Collaboration
- Work closely with BI/reporting teams to ensure consistent metrics and scalable dashboards (without owning reporting delivery).
- Partner with data science teams on advanced modelling use cases (e.g., propensity, segmentation), translating outputs into business action.
- Collaborate with data engineering to ensure analytics requirements are reflected in data models and tracking.
- Team Leadership & Development
- Build, lead, and mentor a team of high-performing embedded analysts.
- Set clear expectations for analytical rigor, business impact, and stakeholder engagement.
- Develop talent through coaching, feedback, and structured career development.
Qualifications & Experience
- 10+ years in analytics or related roles, with significant leadership experience in embedded or business-facing analytics teams.
- Experience in digital commerce, gaming, or subscription-based businesses (strong preference for marketplace/platform experience).
- Proven ability to influence product and commercial decisions through data.
- Domain Expertise
- Deep understanding of ecommerce and D2C metrics: conversion funnels, AOV, attach rate, LTV, promotions effectiveness.
- Experience analysing pricing strategies, merchandising performance, and digital storefront optimisation.
- Strong familiarity with experimentation frameworks and causal inference concepts.
- Technical Skills
- Advanced SQL required; experience working with large-scale event and transaction datasets.
- Proficiency with analytical tools/languages (e.g., Python or R) for deep-dive analysis.
- Familiarity with BI tools (e.g., Tableau, Looker) for consumption, not ownership.
Leadership & Ways of Working
- Strong stakeholder management skills, with the ability to operate effectively in a matrixed, centralised model.
- Comfortable navigating ambiguity and influencing without direct ownership of product or commercial decisions.
- Focused on impact over output—prioritising the highest-value problems.
- Clear communicator, able to tailor insights for both technical and executive audiences.
What Success Looks Like
- Analytics is deeply embedded in PlayStation Store decision-making, shaping product and commercial outcomes.
- Store leadership consistently relies on analytics for prioritisation, trade-offs, and performance evaluation.
- Measurable improvements in conversion, revenue, and player engagement driven by analytical insights.
- Strong partnership model across analytics, BI, and data science with clear role separation and collaboration.
- A high-performing team known for both analytical rigor and business impact.
Director, Integrated Analytics Partner, D2C in London employer: PlayStation Global
At Sony Interactive Entertainment, we pride ourselves on being not just the Best Place to Play, but also the Best Place to Work. Our vibrant work culture fosters innovation and creativity, offering employees unparalleled opportunities for growth within a dynamic technology environment. With a commitment to diversity and inclusion, we empower our team members to thrive while contributing to the success of the iconic PlayStation brand.
StudySmarter Expert Advice🤫
We think this is how you could land Director, Integrated Analytics Partner, D2C in London
✨Tip Number 1
Network like a pro! Reach out to folks in the gaming and analytics space, especially those connected to Sony Interactive Entertainment. Attend industry events or webinars, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies that highlight your analytical prowess and how you've driven decisions in past roles. Tailor these examples to reflect the kind of work you'd be doing at SIE, especially around digital commerce and player experience.
✨Tip Number 3
Ace the interview by being ready to discuss real-world scenarios. Think about how you would approach analytics for the PlayStation Store. Be prepared to share your thoughts on improving player experiences and driving revenue through data-driven insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the SIE team. Let’s get you that dream job!
We think you need these skills to ace Director, Integrated Analytics Partner, D2C in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Director, Integrated Analytics Partner role. Highlight your experience in analytics and how it aligns with the responsibilities mentioned in the job description. We want to see how you can bring your unique skills to our team!
Showcase Your Impact:When detailing your past roles, focus on the impact you've made through data-driven decisions. Use specific examples that demonstrate your ability to influence product and commercial outcomes. We love seeing how you've used analytics to drive success!
Be Clear and Concise:Keep your application clear and to the point. Avoid jargon unless it's relevant to the role. We appreciate straightforward communication, so make sure your insights are easy to understand for both technical and non-technical audiences.
Apply Through Our Website:Don't forget to submit your application through our official website! This ensures that your application is processed correctly and gives us a chance to review your details thoroughly. We can't wait to see what you bring to the table!
How to prepare for a job interview at PlayStation Global
✨Know Your Analytics Inside Out
Make sure you’re well-versed in the key metrics and analytics tools relevant to the role. Brush up on your knowledge of conversion funnels, AOV, and LTV, as well as your SQL skills. Being able to discuss these concepts confidently will show that you’re ready to dive into the data-driven decision-making process.
✨Showcase Your Leadership Experience
Prepare examples from your past roles where you’ve led teams or influenced product decisions through analytics. Highlight how you’ve built high-performing teams and mentored analysts. This will demonstrate your capability to lead the embedded analytics approach at Sony Interactive Entertainment.
✨Understand the Gaming Landscape
Familiarise yourself with the gaming industry, especially the D2C digital commerce space. Be ready to discuss trends, challenges, and opportunities within the market. Showing that you understand the unique aspects of gaming will set you apart from other candidates.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems related to player behaviour or revenue growth. Practice articulating your thought process and analytical approach to these scenarios. This will help you demonstrate your structured problem-solving skills and ability to drive high-impact analyses.
