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- Tasks: Support Global Marketing with budget planning, analysis, and reporting on marketing spend.
- Company: Join Sony Interactive Entertainment, the powerhouse behind PlayStation and a leader in entertainment.
- Benefits: Enjoy a competitive salary, private medical insurance, 25 days holiday, and a gym on-site.
- Other info: Inclusive workplace that values diversity and offers excellent career growth opportunities.
- Why this job: Be part of a dynamic team shaping marketing strategies for iconic entertainment brands.
- Qualifications: 4 years of relevant experience in Commercial Finance and strong analytical skills required.
The predicted salary is between 55000 - 65000 £ per year.
Sony Interactive Entertainment isn’t just the Best Place to Play — it’s also the Best Place to Work. Sony Interactive Entertainment (SIE) is the company behind the PlayStation brand. As a subsidiary of Sony Group Corporation, we’re part of a proud legacy of innovation and excellence. SIE is a dynamic technology company, delivering cutting‑edge hardware and network services to more than 100 million people and an entertainment leader, home to some of the most beloved and recognizable intellectual properties (IP) in the world. Our role at SIE is to create and nurture the experiences under the PlayStation brand, a name synonymous with entertainment excellence and creativity.
Role Overview
This role acts as London‑based business partner for Global Marketing responsible for marketing investments, merchandising revenue, supporting allocation decisions and managing the analysis of marketing spend and ROI. The role will be responsible for business partnering key stakeholders and budget holders in Global Marketing including the liaisons and local teams.
What You’ll Be Doing
- Support the Global Marketing team in budget planning discussions, assisting with analysis of marketing channels and contributing to scenario modelling to inform spend decisions.
- Assist in the development and maintenance of global ROI methodologies, including supporting post‑campaign analysis and reporting.
- Contribute to the tracking and reporting of Marketing KPIs, including campaign ROI, Customer Acquisition Costs (CAC), and media efficiency, helping ensure alignment between spend and business outcomes.
- Support analysis of Marketing spend across Global Marketing, Studio Marketing, and GPDR, assisting in the preparation of consolidated investment reporting.
- Assist in the development of business cases for new marketing initiatives, partnerships, or merchandising opportunities to support investment decisions.
- Coordinate with Planning and Global Marketing teams to support accurate forecasting and reporting of marketing spend and monetisation activities.
- Collaborate with regional, studio, and GPDR teams to support consistent spend tracking methodologies and ensure adherence to agreed processes.
- Work closely with Analytics teams to support marketing measurement and attribution initiatives.
What We’re Looking For
At least 4 years relevant experience or 2 years PQE in a Commercial Finance (FP&A also preferable) and of working with commercial teams or business.
Preferred Qualities & Benefits
- Senior level business partner experience in Sales/Marketing
- Strong financial background with ability to evaluate financial impact of business decisions.
- Excellent interpersonal skills and the ability to maintain effective working relationships.
- Advanced knowledge of Excel (VBA level an advantage).
- Strong written & verbal communication skills, including the ability to present detailed analyses.
- Organised self‑starter, with drive and ambition who thrives under pressure, and is capable of confidently working alongside the most senior stakeholders across the wider business.
- Attention to detail, commitment to accuracy & adherence to deadlines.
- Experience of working in a regional group headquarters.
- Proven track record of similar roles/tasks in Global / Pan regional company in the Entertainment sector (Game/Film/Music)
Benefits
- Discretionary bonus opportunity
- Private Medical Insurance
- 25 days holiday per year
- On Site Gym
- Free soft drinks
- Access to cycle garage and showers
Equal Opportunity Statement
Sony is an Equal Opportunity Employer. All persons will receive consideration for employment without regard to gender (including gender identity, gender expression and gender reassignment), race (including colour, nationality, ethnic or national origin), religion or belief, marital or civil partnership status, disability, age, sexual orientation, pregnancy, maternity or parental status, trade union membership or membership in any other legally protected category. We strive to create an inclusive environment, empower employees and embrace diversity. We encourage everyone to respond. Sony Interactive Entertainment is a Fair Chance employer and qualified applicants with arrest and conviction records will be considered for employment.
Finance Business Partner - Marketing employer: Playstatio
Contact Detail:
Playstatio Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Finance Business Partner - Marketing
✨Tip Number 1
Network like a pro! Reach out to current or former employees at Sony Interactive Entertainment on LinkedIn. A friendly chat can give us insider info and maybe even a referral.
✨Tip Number 2
Prepare for the interview by knowing your stuff! Dive deep into SIE’s marketing strategies and recent campaigns. We want to show that we’re not just interested, but genuinely excited about what they do.
✨Tip Number 3
Practice makes perfect! Get a mate to do mock interviews with us. This helps us articulate our experience and how it aligns with the Finance Business Partner role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure our application gets seen. Plus, we can tailor our submission to highlight how we fit the role perfectly.
We think you need these skills to ace Finance Business Partner - Marketing
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Finance Business Partner role. Highlight your relevant experience in commercial finance and any specific achievements that align with the job description. We want to see how you can bring value to our Global Marketing team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about the role and how your skills match what we're looking for. Don’t forget to mention your experience with marketing investments and ROI analysis, as these are key for us.
Showcase Your Communication Skills: Since this role involves working closely with various stakeholders, make sure to demonstrate your strong written and verbal communication skills. Whether it's through your CV or cover letter, we want to see how you can effectively convey complex financial information.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the Sony Interactive Entertainment family!
How to prepare for a job interview at Playstatio
✨Know Your Numbers
As a Finance Business Partner, you'll need to demonstrate your financial acumen. Brush up on key metrics like ROI, CAC, and media efficiency. Be ready to discuss how you've used these metrics in past roles to influence marketing decisions.
✨Showcase Your Stakeholder Skills
This role involves working closely with various teams. Prepare examples of how you've successfully collaborated with stakeholders in the past. Highlight your interpersonal skills and how you’ve maintained effective working relationships to drive results.
✨Excel Like a Pro
Advanced Excel skills are a must for this position. Make sure you're comfortable with complex formulas and data analysis. If you have experience with VBA, be prepared to discuss how you've used it to streamline processes or improve reporting.
✨Be Ready for Scenario Modelling
The job requires contributing to scenario modelling for budget planning. Think of examples where you've had to analyse different scenarios and their potential impacts on marketing spend. This will show your analytical thinking and strategic approach.