Marketing Executive, Paid Social

Job Scope

Skills, Experience, Qualifications, If you have the right match for this opportunity, then make sure to apply today.

Launched in 2017, PlayOJO.com is an award-winning, cutting-edge, and innovative online casino and bingo brand. As we continue to expand, we’re looking for a Paid Social Executive to support our brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.

In this role, you will play a crucial part in developing and executing full-funnel paid social campaigns, driving performance, and ensuring data-led decision-making. Responsibilities will include campaign management and reporting, creative development and analysis, measuring performance data, and sharing insights with key stakeholders.

This is an exciting opportunity for a proactive and analytical marketer looking to build expertise in a key digital marketing discipline. You’ll gain hands-on experience in media buying, data analysis, and performance optimization while learning how to communicate meaningful insights to internal teams and senior management.

Experience with Meta is essential, and while iGaming industry experience is a plus, it’s not required.

Now is the perfect time to join PlayOJO, as we continue to grow in a highly competitive landscape. Your expertise will help drive our player acquisition and retention strategies, contributing to impactful digital marketing campaigns that elevate our brand’s success.

Key responsibilities:

• Help create campaigns on paid social channels (Meta/Insta/Snap/TikTok) handling creative publishing, targeting and budget management.
• Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting. (Click-Up Platform)
• Update the weekly report of results, which will also feed into monthly and quarterly reports.
• Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer metrics.
• Liaise with data side of the marketing team to ensure tracking is set-up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
• Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
• Review competitor paid social ads for inspiration and insights related to what you do and present quarterly insights to relevant stakeholders.
• Be willing to test out new ideas in ads – creative or practical!
• Contribute to meetings on assets and results you manage directly.

Who are we looking for:

A candidate who is open to learning more on paid social, develop their current skillset in preparation for a mid-senior level role. Experience in a similar B2C role is essential.

• 2+ years of experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimisation, and landing pages. Proficient in key performance metrics and overall campaign measurement.
• iGaming experience is preferred.
• Ability to plan, build, and execute paid media campaigns with guidance available if needed.
• Strong knowledge of digital tracking, measurement, and reporting tools.
• Proficient in marketing platforms, including Facebook, Instagram, Snapchat, and TikTok.
• Experienced in briefing creative teams to produce effective paid social ads across all common social media formats.
• Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials.
• Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.
• Excellent written and verbal communication skills.
• Analytical mindset, able to interpret data logically and present insights effectively.
• Team player, capable of building strong relationships with internal teams and external agencies.
• Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies.
• Highly organized, able to manage multiple projects efficiently in a fast-paced environment.
• Would be a plus if the candidate speaks Portuguese or Spanish.

What’s in it for you:

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Regular team socials and events to foster a fun and engaging work environment.