Marketing Executive, Paid Social

Job Scope

Launched in 2017, PlayOJO.com is an award-winning, cutting-edge, and innovative online casino and bingo brand. As we continue to expand, we’re looking for a Paid Social Executive to support our brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.

In this role, you will play a crucial part in developing and executing full-funnel paid social campaigns, driving performance, and ensuring data-led decision-making. Responsibilities will include campaign management and reporting, creative development and analysis, measuring performance data, and sharing insights with key stakeholders.

This is an exciting opportunity for a proactive and analytical marketer looking to build expertise in a key digital marketing discipline. You’ll gain hands-on experience in media buying, data analysis, and performance optimization while learning how to communicate meaningful insights to internal teams and senior management.

Experience with Meta is essential , and while iGaming industry experience is a plus, it’s not required.

Now is the perfect time to join PlayOJO, as we continue to grow in a highly competitive landscape. Your expertise will help drive our player acquisition and retention strategies, contributing to impactful digital marketing campaigns that elevate our brand’s success.

Key responsibilities:

• Help create campaigns on paid social channels (Meta/Insta/Snap/TikTok) handling creative publishing, targeting and budget management.
• Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting. (Click-Up Platform)
• Update the weekly report of results, which will also feed into monthly and quarterly reports.
• Measure campaigns in line with CPA and CLV targets. This includes bottom of funnel customer acquisition campaigns and higher funnel campaigns which are evaluated on softer metrics.
• Liaise with data side of the marketing team to ensure tracking is set-up optimally. Implement tracking links and landing pages to ensure all published ads are fully functional.
• Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK.
• Review competitor paid social ads for inspiration and insights related to what you do and present quarterly insights to relevant stakeholders.
• Be willing to test out new ideas in ads – creative or practical!
• Contribute to meetings on assets and results you manage directly.

Who are we looking for:

A candidate who is open to learning more on paid social, develop their current skillset in preparation for a mid-senior level role. Experience in a similar B2C role is essential.

• 2+ years of experience managing paid social campaigns, with a strong understanding of running paid media activity, the importance of user journey optimisation, and landing pages. Proficient in key performance metrics and overall campaign measurement.
• iGaming experience is preferred.
• Ability to plan, build, and execute paid media campaigns with guidance available if needed.
• Strong knowledge of digital tracking, measurement, and reporting tools.
• Proficient in marketing platforms, including Facebook, Instagram, Snapchat, and TikTok.
• Experienced in briefing creative teams to produce effective paid social ads across all common social media formats.
• Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials.
• Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations.
• Excellent written and verbal communication skills.
• Analytical mindset, able to interpret data logically and present insights effectively.
• Team player, capable of building strong relationships with internal teams and external agencies.
• Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies.
• Highly organized, able to manage multiple projects efficiently in a fast-paced environment.
• Would be a plus if the candidate speaks Portuguese or Spanish.

What’s in it for you:

• 24 days of annual leave, with additional days awarded after 3 years of service.
• Hybrid work model – 3 days in the office, 2 days working from home.
• Competitive salary plus an annual bonus (eligible after completing probation).
• Private healthcare and life insurance provided upon successful completion of probation.
• Participation in the company pension scheme.
• Regular team socials and events to foster a fun and engaging work environment.