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- Tasks: Manage and execute paid social campaigns across platforms like Meta, Instagram, and TikTok.
- Company: Join an award-winning online casino and bingo brand that's innovative and rapidly expanding.
- Benefits: Enjoy a hybrid work model, competitive salary, private healthcare, and 24 days of annual leave.
- Why this job: Gain hands-on experience in digital marketing while contributing to impactful campaigns that drive brand success.
- Qualifications: Proficiency in social media platforms, data analysis, and strong communication skills are essential.
- Other info: Fluency in Portuguese or Spanish is a plus; regular team socials create a fun work environment.
The predicted salary is between 28800 - 43200 £ per year.
com is an award-winning, cutting-edge, and innovative online casino and bingo brand. As we continue to expand, we’re looking for a Paid Social Executive to support our brand’s growth across key markets, including the UK, Canada, Spain, Brazil, and Mexico.
In this role, you will play a crucial part in developing and executing full-funnel paid social campaigns, driving performance, and ensuring data-led decision-making. Responsibilities will include:
- Campaign management and reporting
- Creative development and analysis
- Measuring performance data and sharing insights with key stakeholders
This is an exciting opportunity for a proactive and analytical marketer looking to build expertise in a key digital marketing discipline. You’ll gain hands-on experience in media buying, data analysis, and performance optimization while learning how to communicate meaningful insights to internal teams and senior management.
Your expertise will help drive our player acquisition and retention strategies, contributing to impactful digital marketing campaigns that elevate our brand’s success.
Key responsibilities include:
- Help create campaigns on paid social channels (Meta/Insta/Snap/TikTok) handling creative publishing, targeting and budget management
- Coordinate with digital marketing and marcomms/creative teams to produce creative assets including visual images and video plus copywriting
- Liaise with the data side of the marketing team to ensure tracking is set-up optimally
- Absorb overseas market nuances and understand how different cultures and audience behaviours feed into marketing strategies beyond the UK
- Be willing to test out new ideas in ads – creative or practical
- Contribute to meetings on assets and results you manage directly
Requirements:
- Proficient in key performance metrics and overall campaign measurement
- Strong knowledge of digital tracking, measurement, and reporting tools
- Proficient in marketing platforms, including Facebook, Instagram, Snapchat, and TikTok
- Experienced in briefing creative teams to produce effective paid social ads across all common social media formats
- Solid understanding of iGaming products, including the role of operators in relation to target audiences, as well as legal compliance and promotional T&Cs in marketing materials
- Proficiency in Microsoft Excel (formulas, pivot tables, VLOOKUP, data analysis) and Microsoft Office (Excel, PowerPoint, Word) for reporting and presentations
- Analytical mindset, able to interpret data logically and present insights effectively
- Team player, capable of building strong relationships with internal teams and external agencies
- Proactive, confident, and eager to take initiative, with a bold approach to testing new strategies
- Highly organized, able to manage multiple projects efficiently in a fast-paced environment
- Would be a plus if the candidate speaks Portuguese or Spanish
Benefits:
- 24 days of annual leave, with additional days awarded after 3 years of service
- Hybrid work model – 3 days in the office, 2 days working from home
- Competitive salary plus an annual bonus (eligible after completing probation)
- Private healthcare and life insurance provided upon successful completion of probation
- Participation in the company pension scheme
- Regular team socials and events to foster a fun and engaging work environment
Marketing Executive (hybrid office & home working) employer: PlayOJO
Contact Detail:
PlayOJO Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Executive (hybrid office & home working)
✨Tip Number 1
Familiarise yourself with the latest trends in paid social advertising, especially on platforms like Meta, Instagram, Snapchat, and TikTok. Understanding the nuances of these channels will help you demonstrate your knowledge during interviews and show that you're ready to hit the ground running.
✨Tip Number 2
Network with professionals in the iGaming industry and digital marketing space. Attend relevant webinars or local meetups to connect with others who can provide insights into the role and potentially refer you to opportunities at StudySmarter.
✨Tip Number 3
Brush up on your data analysis skills, particularly in Microsoft Excel. Being able to showcase your ability to interpret performance metrics and present insights effectively will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss your creative ideas for campaigns during the interview. Think about how you would approach testing new strategies and what innovative concepts you could bring to the table, as this role values a proactive and bold mindset.
We think you need these skills to ace Marketing Executive (hybrid office & home working)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly in paid social campaigns. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your analytical skills. Mention specific examples of past campaigns you've managed and the results achieved, especially in relation to social media platforms.
Showcase Your Analytical Skills: In your application, emphasise your proficiency with data analysis tools and your ability to interpret performance metrics. Provide examples of how you've used data to inform marketing strategies in previous roles.
Highlight Cultural Awareness: Since the role involves international markets, mention any experience you have with diverse audiences or languages. This could include campaigns targeted at different cultures or any language skills you possess, such as Portuguese or Spanish.
How to prepare for a job interview at PlayOJO
✨Know Your Platforms
Familiarise yourself with the key social media platforms mentioned in the job description, such as Facebook, Instagram, Snapchat, and TikTok. Be prepared to discuss how you would leverage these platforms for paid social campaigns and share any relevant experiences you've had.
✨Showcase Your Analytical Skills
Since the role requires a strong analytical mindset, be ready to demonstrate your proficiency in data analysis. Bring examples of how you've used metrics to drive campaign performance and how you interpret data to inform marketing strategies.
✨Understand the iGaming Industry
Research the iGaming sector and understand its nuances, especially regarding legal compliance and promotional terms. This knowledge will show your commitment to the role and help you stand out as a candidate who is genuinely interested in the industry.
✨Be Proactive and Creative
The company values a proactive approach and willingness to test new ideas. Prepare to discuss any innovative campaigns you've worked on or creative strategies you've implemented. Highlight your ability to think outside the box and adapt to different market needs.
