At a Glance
- Tasks: Lead a dynamic sales team to connect with fitness and wellness partners across the UK.
- Company: Join Playlist, a vibrant platform reshaping how people engage in fitness and wellness.
- Benefits: Enjoy competitive pay, travel opportunities, and a supportive work culture.
- Other info: Be part of a diverse team that values innovation and personal growth.
- Why this job: Make a real impact by fostering meaningful connections in the fitness community.
- Qualifications: 3+ years managing B2B sales teams and a proven track record of success.
The predicted salary is between 56700 - 69300 £ per year.
At Playlist, life's richest moments happen when people step away from screens to move, connect, explore, and play. We're building the definitive platform for intentional living, connecting people with inspiring experiences in fitness, wellness, and beyond. With popular brands like Mindbody and ClassPass, Playlist empowers businesses and individuals, making it effortless for aspirations to become actions. Join us in reshaping technology's role to foster meaningful, real-world connections.
ClassPass offers thousands of fitness and wellness experiences worldwide, helping people lead active, balanced lifestyles. Our platform makes discovering and enjoying activities simple, personalized, and joyful—whether it's fitness classes, self-care sessions, a healthy lunch, or a new adventure. Join us in shaping healthier, more vibrant communities around the globe.
JOB FAMILY SUMMARY: The ClassPass International team is responsible for growing and strengthening our partner ecosystem across global markets. This includes acquiring high-quality new fitness, wellness, and experiential partners, as well as nurturing and expanding relationships with existing partners. Through a combination of market expertise, strong local relationships, and strategic sales and account management, the team ensures we deliver exceptional value to our members and long-term success for our partners.
JOB SUMMARY: The Sales team lead is responsible for leading a team of Field Account Executives to acquire high-value net new fitness, wellness or new vertical partners for the ClassPass platform within the UK. They are embedded within their market, building strong fitness-wellness industry relationships and being the first to know where the best local studios, gyms and spas are, including those newly opened, while coaching and developing their team to do the same.
MINIMUM QUALIFICATIONS AND REQUIREMENTS:
- 3+ years of experience managing a B2B sales team of 3+ reps, with a proven track record of coaching individuals and teams to consistently hit quota
- 5+ years of overall B2B sales experience, ideally combining Field and Inside sales tactics
- Proven sales record of consistent over-performance on monthly quotas and OKRs, both individually and through a team, including a demonstrated history of improving team performance, whether turning around an underperforming team or scaling a high-performing one
- Data-driven approach to sales management: comfortable moving between rep-level analytics and broader market trends to diagnose where conversion is breaking down and where opportunity exists, using pipeline data to drive coaching and strategy, not just report on it
- Data Savvy mindset: Proficiency with Salesforce, Salesloft and Microsoft Suite
- Strong territory management skills, including experience prioritising and allocating patches/accounts across a team to maximise coverage and yield in a field-sales environment
- Will be based in London, with travel across the broader region
- Strong alignment with Playlist core values and an eagerness to learn in a fast-paced environment
- Familiarity with and/or professional connections within the local fitness, wellness or other applicable industry in the UK are a plus
PRINCIPAL DUTIES AND RESPONSIBILITIES:
- Lead, coach and develop a team of Field Account Executives to grow the book of business within the UK & Ireland
- Engage directly with fitness, wellness or new vertical partners within the assigned area to grow the book of business, modeling best practices for the team
- Consistently hit or exceed monthly quotas based on new venues added to the ClassPass network, both individually and across the team
- Own the sales process end to end, defining and continuously refining how the team prospects, qualifies, and closes, through to partner onboarding, and working closely with internal teams to improve the onboarding experience for new partners
- Regularly shadow reps in the field and review activity data to identify what's working, coach on gaps, and share best practice across the team
- Lead with a field-first mindset, prioritising in-person outreach through drop-ins, meetings, and events, and selectively apply Inside Sales tactics where appropriate to accelerate pipeline momentum
- Drive continuous improvement by proactively identifying opportunities to improve how the team operates, testing new sales initiatives, and scaling the ones that move the needle on results
- Identify and attend networking opportunities to build strong connections within the regional fitness and wellness community
- Maintain accurate and up-to-date records in Salesforce, ensuring reliable forecasting and pipeline visibility for the team
- Should be a good negotiator, comfortable in creating and presenting higher-level readouts/pitch decks to prospective new partners
- Partner with the UK & I Country Manager on regional sales strategy, forecasting, and team performance management
WORK ENVIRONMENT AND PHYSICAL DEMANDS: To build strong local relationships and stay closely connected to the market, this role requires the employee to reside within the London region, given their responsibility for the UK market. Regular travel will be required to attend in-person partner meetings, market events, and team activities that support regional success. It is anticipated that travel will be ~25% of the time.
The Company is an Equal Opportunity Employer. We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities, and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.
Sales Manager - UK in London employer: Playlist
At Playlist, we pride ourselves on being an exceptional employer by fostering a wellness-centric work culture that prioritises inclusivity and flexibility. Our commitment to employee growth is evident through our fast-paced People & Culture team, which embraces innovative ideas and technologies to enhance the recruitment experience. Join us in a vibrant environment where your contributions directly impact our mission of connecting people with meaningful experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - UK in London
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager - UK at Playlist, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Playlist. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager - UK. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager - UK in London
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Playlist:When writing your cover letter, make sure to tailor your message specifically for Playlist. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Playlist
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Playlist that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Playlist that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Playlist’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
