At a Glance
- Tasks: Lead influencer marketing strategy and manage a high-performing team across Europe.
- Company: Join Plaud, a fast-growing AI company transforming productivity with innovative solutions.
- Benefits: Competitive salary, performance bonuses, top-tier healthcare, and generous PTO.
- Other info: Flexible hybrid working model and access to cutting-edge tech.
- Why this job: Make a real impact in the AI space while growing your career in a vibrant culture.
- Qualifications: 5-10 years in influencer management and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT PLAUD INC. Plaud is building the world’s most trusted AI work companion for professionals to elevate productivity and performance through note‑taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next‑generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think. Plaud Inc. is a Delaware‑incorporated, San Francisco‑based company pushing the boundary of human‑AI intelligence through a hardware‑software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
WHY YOU SHOULD JOIN US Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years with over 2 million users. Define the next‑gen paradigm for human‑AI interaction. Gain exposure to cutting‑edge AI for Pro tools and play a direct role in our global expansion across Europe. Work with passionate teammates who value innovation, collaboration, and customer success. Grow your career in a culture that champions continuous learning and fast career development. Market‑competitive compensation, global exposure, and a vibrant, creativity‑fuelled work atmosphere.
ROLE OVERVIEW We are seeking a strategic, data‑driven, and relationship‑obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function at Plaud. This role owns strategy, execution, team management, creator selection, performance optimisation, and ROI across the UK, FR, DE, IT, and ES markets. You will grow a portfolio of creators from mid‑tier to top‑tier across tech, business, productivity, healthcare, sales, and vertical professional communities – driving awareness, conversions, and brand trust. This is a high‑visibility role with significant ownership and direct business impact.
WHAT YOU WILL DO
- Strategy & Leadership: Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives. Lead, mentor, and scale a remote high‑performing influencer marketing team. Build and refine scalable operational models: creator tiers, vertical playbooks, funnel, AI workflows, and ROI frameworks.
- Creator Partnerships & Execution: Build your team to identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, and beyond. Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long‑term partnerships. Build professional creator relationships based on trust, creativity, and measurable performance.
- Campaign Management: Oversee end‑to‑end execution: briefing, content review, approval, tracking, and optimisation. Coordinate product seeding, sample scripts, and content enablement. Partner with Product Marketing to craft tailored messages for each vertical audience.
- Performance & Analytics: Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue. Maintain a performance dashboard and report weekly and monthly insights, learnings, and recommendations. Partner with Sales and IMC leads in each market to leverage KOLs to achieve core business metrics: ROI, site visits, and reach during always on and key sales/promotional periods.
- Cross‑Functional Collaboration: Align with Brand, Paid Media, IMC, and PR teams for integrated campaigns. Collaborate with the Marketing Team for testimonial and case‑study content. Work with Legal on contracts, compliance, usage rights, and disclosures.
MINIMUM QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or a related field. 5‑10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics. Proven experience leading a team. Strong negotiation and long‑term partnership‑building skills. Deep understanding of content performance levers. Experience tying KOL activity to direct and measurable business outcomes. Strong analytics, project management, communication, and cross‑functional skills. Full professional fluency in English; additional European language(s) are a plus. Ability to leverage AI to enhance work efficiency.
PREFERRED QUALIFICATIONS Experience with experimentation and leveraging data to make informed decisions on platforms and messaging. Experience with podcast partnerships. Strong insight into AI, SaaS, or tech trends and how they intersect with content and creator culture.
WHAT WE OFFER High‑Impact Role: Build and lead the Europe influencer function from the ground up, with meaningful ownership and direct business impact. Competitive Compensation: Competitive base salary + performance bonus + equity. Comprehensive Benefits: Top‑tier healthcare coverage for employees and dependents, including dental and vision. Paid Time Off: Generous PTO policy plus paid holidays. New Parent Leave: 12 weeks of paid parental leave, regardless of gender. Hybrid Working: Amsterdam‑based with a flexible hybrid working model. Gear: New hires are equipped with their choice of top‑of‑the‑line laptops and workstation setups. Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Plaud is an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
Europe Influencer Marketing Lead in London employer: Plaud
Plaud Inc. is an exceptional employer, offering a vibrant and creativity-fuelled work atmosphere in Amsterdam, where innovation and collaboration are at the heart of our culture. With competitive compensation, comprehensive benefits including top-tier healthcare and generous paid time off, we champion continuous learning and fast career development, empowering employees to make a meaningful impact in the rapidly evolving AI landscape. Join us to lead the Europe influencer function and be part of a passionate team dedicated to amplifying human intelligence through cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land Europe Influencer Marketing Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, webinars, or even local meetups. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your personality! When you get an interview, let your passion for influencer marketing shine through. Share your ideas and how you can contribute to Plaud's mission. Remember, they want to see the real you!
✨Tip Number 3
Do your homework! Research Plaud and its competitors. Understand their influencer strategies and think about how you can bring something fresh to the table. This will impress them and show you're serious about the role.
✨Tip Number 4
Follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation to remind them of your fit for the role. It shows you're keen and professional!
We think you need these skills to ace Europe Influencer Marketing Lead in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Lead role. Highlight your experience in influencer management and how it aligns with our mission at Plaud. We want to see how you can contribute to our growth!
Showcase Your Achievements:Don’t just list your responsibilities; share your successes! Use metrics to demonstrate how you've driven engagement or ROI in previous roles. We love data-driven results, so let’s see what you’ve accomplished!
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to show us who you are and how you think. A genuine approach can really set you apart from the crowd!
Apply Through Our Website:We encourage you to submit your application directly through our website. It’s the best way to ensure it gets into the right hands. Plus, you’ll get a feel for our culture and values while you’re at it!
How to prepare for a job interview at Plaud
✨Know Your Stuff
Before the interview, dive deep into Plaud's mission and values. Understand their AI work companion and how it impacts productivity. Being able to discuss specific features or user feedback will show your genuine interest and knowledge about the company.
✨Showcase Your Strategy Skills
Prepare to discuss your past experiences in influencer marketing. Bring examples of successful campaigns you've led, focusing on strategy development and execution. Highlight how you’ve used data to drive decisions and optimise performance, as this role is all about measurable outcomes.
✨Build Rapport with Creators
Since this role involves managing creator partnerships, be ready to talk about how you build relationships. Share stories that demonstrate your negotiation skills and how you foster trust with creators. This will show that you understand the importance of collaboration in influencer marketing.
✨Be Data-Driven
Brush up on key performance indicators relevant to influencer marketing. Be prepared to discuss how you track and analyse campaign performance. Showing that you can define and monitor OKRs will resonate well, as Plaud values a data-driven approach to decision-making.
