At a Glance
- Tasks: Lead influencer marketing strategy and build a high-performing team across Europe.
- Company: Join Plaud, a fast-growing AI company transforming productivity with innovative solutions.
- Benefits: Competitive salary, performance bonuses, top-tier healthcare, and generous PTO.
- Other info: Flexible hybrid working model and vibrant office culture.
- Why this job: Make a real impact in the exciting world of AI and influencer marketing.
- Qualifications: 5-10 years in influencer management and strong leadership skills required.
The predicted salary is between 60000 - 80000 € per year.
ABOUT PLAUD INC.
Plaud is building the world’s most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
WHY YOU SHOULD JOIN US
Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years with over 2 million users. Define the next-gen paradigm for human–AI interaction. Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion across Europe. Work with passionate teammates who value innovation, collaboration, and customer success. Grow your career in a culture that champions continuous learning and fast career development. Market-competitive compensation, global exposure, and a vibrant, creativity-fuelled work atmosphere.
ROLE OVERVIEW
We are seeking a strategic, data-driven, and relationship-obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function at Plaud. This role owns strategy, execution, team management, creator selection, performance optimisation, and ROI across the UK, FR, DE, IT, and ES markets. You will grow a portfolio of creators from mid-tier to top-tier across tech, business, productivity, healthcare, sales, and vertical professional communities — driving awareness, conversions, and brand trust. This is a high-visibility role with significant ownership and direct business impact.
WHAT YOU WILL DO
- Strategy & Leadership: Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives. Lead, mentor, and scale a remote high-performing influencer marketing team. Build and refine scalable operational models: creator tiers, vertical playbooks, funnel, AI workflows, and ROI frameworks.
- Creator Partnerships & Execution: Build your team to identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, and beyond. Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long-term partnerships. Build professional creator relationships based on trust, creativity, and measurable performance.
- Campaign Management: Oversee end-to-end execution: briefing, content review, approval, tracking, and optimisation. Coordinate product seeding, sample scripts, and content enablement. Partner with Product Marketing to craft tailored messages for each vertical audience.
- Performance & Analytics: Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue. Maintain a performance dashboard and report weekly and monthly insights, learnings, and recommendations. Partner with Sales and IMC leads in each market to leverage KOLs to achieve core business metrics: ROI, site visits, and reach during always on and key sales/promotional periods.
- Cross-Functional Collaboration: Align with Brand, Paid Media, IMC, and PR teams for integrated campaigns. Collaborate with the Marketing Team for testimonial and case-study content. Work with Legal on contracts, compliance, usage rights, and disclosures.
MINIMUM QUALIFICATIONS
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics.
- Proven experience leading a team.
- Strong negotiation and long-term partnership-building skills.
- Deep understanding of content performance levers.
- Experience tying KOL activity to direct and measurable business outcomes.
- Strong analytics, project management, communication, and cross-functional skills.
- Full professional fluency in English; additional European language(s) are a plus.
- Ability to leverage AI to enhance work efficiency.
PREFERRED QUALIFICATIONS
- Experience with experimentation and leveraging data to make informed decisions on platforms and messaging.
- Experience with podcast partnerships.
- Strong insight into AI, SaaS, or tech trends and how they intersect with content and creator culture.
WHAT WE OFFER
- High-Impact Role: Build and lead the Europe influencer function from the ground up, with meaningful ownership and direct business impact.
- Competitive Compensation: Competitive base salary + performance bonus + equity.
- Comprehensive Benefits: Top-tier healthcare coverage for employees and dependents, including dental and vision.
- Paid Time Off: Generous PTO policy plus paid holidays.
- New Parent Leave: 12 weeks of paid parental leave, regardless of gender.
- Hybrid Working: Amsterdam-based with a flexible hybrid working model.
- Gear: New hires are equipped with their choice of top-of-the-line laptops and workstation setups.
- Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
EMEA Influencer Marketing Manager in London employer: Plaud
Plaud Inc. is an exceptional employer, offering a vibrant and creativity-fuelled work atmosphere in Amsterdam, where innovation and collaboration are at the heart of our culture. With competitive compensation, comprehensive benefits including top-tier healthcare and generous paid time off, we champion continuous learning and career growth, empowering employees to make a meaningful impact in the rapidly evolving AI landscape. Join us to lead the charge in influencer marketing across Europe, working alongside passionate teammates dedicated to amplifying human intelligence.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Influencer Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to influencers or professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work and achievements. This is especially important for roles like Influencer Marketing Manager where creativity and results matter. Make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their mission and values, especially at a forward-thinking place like Plaud. Tailor your responses to show how you align with their goals and how you can contribute to their success.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand. So, get that application in and let’s make some magic happen!
We think you need these skills to ace EMEA Influencer Marketing Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Influencer Marketing Manager role. Highlight your relevant experience in influencer partnerships and data-driven strategies, showing us why you're the perfect fit for Plaud.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use metrics and examples to demonstrate how you've driven awareness and conversions in previous roles. Numbers speak louder than words!
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to show us what makes you unique and how you can contribute to our vibrant culture at Plaud.
Apply Through Our Website:For the best chance of getting noticed, make sure to apply directly through our website. This way, your application goes straight to us, and we can’t wait to see what you bring to the table!
How to prepare for a job interview at Plaud
✨Know Your Influencer Landscape
Before the interview, dive deep into the influencer marketing scene in Europe. Familiarise yourself with key players, trends, and successful campaigns in the tech and AI sectors. This will not only show your passion but also your strategic thinking when discussing how to build relationships with creators.
✨Showcase Your Data Skills
Since this role is data-driven, be prepared to discuss how you've used analytics to drive influencer campaigns in the past. Bring examples of how you’ve defined OKRs and measured success. This will demonstrate your ability to tie influencer activity to measurable business outcomes.
✨Prepare for Team Leadership Questions
As a potential team lead, expect questions about your leadership style and experience. Think of specific instances where you’ve mentored or scaled a team. Highlight your approach to building trust and fostering creativity within your team, as this aligns with Plaud's values.
✨Understand Plaud’s Mission
Get to grips with Plaud's mission to amplify human intelligence through AI. Be ready to discuss how your vision for influencer marketing can align with their goals. Showing that you understand their commitment to innovation and customer success will set you apart from other candidates.
