At a Glance
- Tasks: Lead influencer marketing strategy and manage creator partnerships across Europe.
- Company: Join Plaud, a fast-growing AI company transforming productivity with innovative solutions.
- Benefits: Competitive salary, performance bonuses, top-tier healthcare, and generous PTO.
- Other info: Flexible hybrid working model and vibrant office culture with great perks.
- Why this job: Make a real impact in the exciting world of AI and influencer marketing.
- Qualifications: 5-10 years in influencer management and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
ABOUT PLAUD INC. Plaud is building the world’s most trusted AI work companion for professionals to elevate productivity and performance through note‑taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next‑generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think. Plaud Inc. is a Delaware‑incorporated, San Francisco‑based company pushing the boundary of human‑AI intelligence through a hardware‑software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
WHY YOU SHOULD JOIN US Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years with over 2 million users. Define the next‑gen paradigm for human‑AI interaction. Gain exposure to cutting‑edge AI for Pro tools and play a direct role in our global expansion across Europe. Work with passionate teammates who value innovation, collaboration, and customer success. Grow your career in a culture that champions continuous learning and fast career development. Market‑competitive compensation, global exposure, and a vibrant, creativity‑fuelled work atmosphere.
ROLE OVERVIEW We are seeking a strategic, data‑driven, and relationship‑obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function at Plaud. This role owns strategy, execution, team management, creator selection, performance optimisation, and ROI across the UK, FR, DE, IT, and ES markets. You will grow a portfolio of creators from mid‑tier to top‑tier across tech, business, productivity, healthcare, sales, and vertical professional communities – driving awareness, conversions, and brand trust. This is a high‑visibility role with significant ownership and direct business impact.
WHAT YOU WILL DO
- Strategy & Leadership: Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives. Lead, mentor, and scale a remote high‑performing influencer marketing team. Build and refine scalable operational models: creator tiers, vertical playbooks, funnel, AI workflows, and ROI frameworks.
- Creator Partnerships & Execution: Build your team to identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, and beyond. Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long‑term partnerships. Build professional creator relationships based on trust, creativity, and measurable performance.
- Campaign Management: Oversee end‑to‑end execution: briefing, content review, approval, tracking, and optimisation. Coordinate product seeding, sample scripts, and content enablement. Partner with Product Marketing to craft tailored messages for each vertical audience.
- Performance & Analytics: Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue. Maintain a performance dashboard and report weekly and monthly insights, learnings, and recommendations. Partner with Sales and IMC leads in each market to leverage KOLs to achieve core business metrics: ROI, site visits, and reach during always on and key sales/promotional periods.
- Cross‑Functional Collaboration: Align with Brand, Paid Media, IMC, and PR teams for integrated campaigns. Collaborate with the Marketing Team for testimonial and case‑study content. Work with Legal on contracts, compliance, usage rights, and disclosures.
MINIMUM QUALIFICATIONS Bachelor's degree in Marketing, Communications, Business, or a related field. 5‑10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics. Proven experience leading a team. Strong negotiation and long‑term partnership‑building skills. Deep understanding of content performance levers. Experience tying KOL activity to direct and measurable business outcomes. Strong analytics, project management, communication, and cross‑functional skills. Full professional fluency in English; additional European language(s) are a plus. Ability to leverage AI to enhance work efficiency.
PREFERRED QUALIFICATIONS Experience with experimentation and leveraging data to make informed decisions on platforms and messaging. Experience with podcast partnerships. Strong insight into AI, SaaS, or tech trends and how they intersect with content and creator culture.
WHAT WE OFFER High‑Impact Role: Build and lead the Europe influencer function from the ground up, with meaningful ownership and direct business impact. Competitive Compensation: Competitive base salary + performance bonus + equity. Comprehensive Benefits: Top‑tier healthcare coverage for employees and dependents, including dental and vision. Paid Time Off: Generous PTO policy plus paid holidays. New Parent Leave: 12 weeks of paid parental leave, regardless of gender. Hybrid Working: Amsterdam‑based with a flexible hybrid working model. Gear: New hires are equipped with their choice of top‑of‑the‑line laptops and workstation setups. Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Plaud is an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
EMEA Influencer Marketing Manager employer: Plaud
Plaud Inc. is an exceptional employer, offering a vibrant and creativity-fuelled work atmosphere in Amsterdam, where innovation and collaboration are at the heart of our culture. With competitive compensation, comprehensive benefits including top-tier healthcare and generous paid time off, we prioritise employee growth through continuous learning and meaningful ownership in high-impact roles. Join us to be part of a rapidly growing company that values your contributions and supports your career development in the exciting field of AI.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Influencer Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your personality! When you get that interview, let your passion for influencer marketing shine through. Share your ideas and experiences, and don’t forget to ask questions that show you’re genuinely interested in Plaud’s mission.
✨Tip Number 3
Be prepared to discuss data! As an Influencer Marketing Manager, you’ll need to demonstrate your analytical skills. Brush up on how to present metrics and results from past campaigns, and be ready to talk about how you can drive ROI for Plaud.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining the Plaud team and contributing to our exciting journey in the AI space.
We think you need these skills to ace EMEA Influencer Marketing Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the EMEA Influencer Marketing Manager role. Highlight your relevant experience in influencer marketing and how it aligns with Plaud's mission to amplify human intelligence.
Showcase Your Achievements:Don’t just list your responsibilities; share specific achievements that demonstrate your impact in previous roles. Use metrics where possible to show how you’ve driven awareness, conversions, or brand trust.
Be Authentic:Let your personality shine through in your application. We value creativity and innovation, so don’t be afraid to express your unique approach to influencer marketing and how you can contribute to our vibrant culture.
Apply Through Our Website:We encourage you to apply directly through our website. This ensures your application gets to the right people quickly and shows your enthusiasm for joining the Plaud team!
How to prepare for a job interview at Plaud
✨Know Your Stuff
Before the interview, dive deep into Plaud's mission and values. Understand their AI work companion and how it elevates productivity. Being able to discuss specific features or user feedback will show your genuine interest and knowledge about the company.
✨Showcase Your Strategy Skills
Prepare to discuss your past experiences in influencer marketing. Think of specific campaigns you've led, the strategies you implemented, and the results achieved. Be ready to explain how you would develop and own the Europe influencer marketing strategy for Plaud.
✨Demonstrate Data-Driven Decision Making
Since this role is heavily focused on analytics, come prepared with examples of how you've used data to drive decisions in previous roles. Discuss key performance indicators (KPIs) you've monitored and how they influenced your marketing strategies.
✨Build Rapport and Trust
As a relationship-focused role, it's crucial to demonstrate your ability to build partnerships. Share examples of how you've successfully negotiated contracts or built long-term relationships with creators. Highlight your communication skills and how you foster trust in professional settings.
