At a Glance
- Tasks: Lead influencer marketing strategy and manage a high-performing team across Europe.
- Company: Join Plaud, a fast-growing AI company transforming productivity with innovative solutions.
- Benefits: Competitive salary, performance bonuses, top-tier healthcare, and generous PTO.
- Other info: Flexible hybrid working model and vibrant office culture with great perks.
- Why this job: Make a real impact in the exciting world of AI and influencer marketing.
- Qualifications: 5-10 years in influencer management and strong leadership skills required.
The predicted salary is between 60000 - 80000 £ per year.
About Plaud Inc. Plaud is building the world’s most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 2,000,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
WHY YOU SHOULD JOIN US Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years with over 2 million users. Define the next-gen paradigm for human–AI interaction. Gain exposure to cutting‑edge AI for Pro tools and play a direct role in our global expansion across Europe. Work with passionate teammates who value innovation, collaboration, and customer success. Grow your career in a culture that champions continuous learning and fast career development. Market‑competitive compensation, global exposure, and a vibrant, creativity‑fuelled work atmosphere.
Role Overview We are seeking a strategic, data‑driven, and relationship‑obsessed Influencer Manager (Team Lead) to build and lead the Europe influencer function at Plaud. This role owns strategy, execution, team management, creator selection, performance optimisation, and ROI across the UK, FR, DE, IT, and ES markets. You will grow a portfolio of creators from mid‑tier to top‑tier across tech, business, productivity, healthcare, sales, and vertical professional communities — driving awareness, conversions, and brand trust. This is a high‑visibility role with significant ownership and direct business impact.
What You Will Do
- Strategy & Leadership Develop and own the Europe influencer marketing strategy, aligned with global brand and growth objectives. Lead, mentor, and scale a remote high‑performing influencer marketing team. Build and refine scalable operational models: creator tiers, vertical playbooks, funnel, AI workflows, and ROI frameworks.
- Creator Partnerships & Execution Build your team to identify, recruit, and manage a strong pipeline of creators across YouTube, Instagram, Facebook, LinkedIn, X, TikTok, podcasts, and beyond. Negotiate contracts, rates, deliverables, usage rights, exclusivity, and long‑term partnerships. Build professional creator relationships based on trust, creativity, and measurable performance.
- Campaign Management Oversee end‑to‑end execution: briefing, content review, approval, tracking, and optimisation. Coordinate product seeding, sample scripts, and content enablement. Partner with Product Marketing to craft tailored messages for each vertical audience.
- Performance & Analytics Define and monitor OKRs including content quality, click sessions, engagement, reach, sentiment, ROI, CPV, and attributed revenue. Maintain a performance dashboard and report weekly and monthly insights, learnings, and recommendations. Partner with Sales and IMC leads in each market to leverage KOLs to achieve core business metrics: ROI, site visits, and reach during always on and key sales/promotional periods.
- Cross‑Functional Collaboration Align with Brand, Paid Media, IMC, and PR teams for integrated campaigns. Collaborate with the Marketing Team for testimonial and case‑study content. Work with Legal on contracts, compliance, usage rights, and disclosures.
Minimum Qualifications Bachelor’s degree in Marketing, Communications, Business, or a related field. 5–10 years in influencer, creator, or partnerships management, preferably in AI, tech, SaaS, or consumer electronics. Proven experience leading a team. Strong negotiation and long‑term partnership‑building skills. Deep understanding of content performance levers. Experience tying KOL activity to direct and measurable business outcomes. Strong analytics, project management, communication, and cross‑functional skills. Full professional fluency in English; additional European language(s) are a plus. Ability to leverage AI to enhance work efficiency.
Preferred Qualifications Experience with experimentation and leveraging data to make informed decisions on platforms and messaging. Experience with podcast partnerships. Strong insight into AI, SaaS, or tech trends and how they intersect with content and creator culture.
What we offer High‑Impact Role: Build and lead the Europe influencer function from the ground up, with meaningful ownership and direct business impact. Competitive Compensation: Competitive base salary + performance bonus + equity. Comprehensive Benefits: Top‑tier healthcare coverage for employees and dependents, including dental and vision. Paid Time Off: Generous PTO policy plus paid holidays. New Parent Leave: 12 weeks of paid parental leave, regardless of gender. Hybrid Working: Amsterdam‑based with a flexible hybrid working model. Gear: New hires are equipped with their choice of top‑of‑the‑line laptops and workstation setups. Perks: Best office equipment. Annual offsites. Free office drinks and snacks.
Plaud is and will continue to be an equal opportunity employer. We do not discriminate on the basis of race, religion, colour, national origin, sex, sexual orientation, age, veteran status, disability, genetic information, or other applicable legally protected characteristics.
EMEA Influencer Marketing Manager in London employer: PLAUD Inc.
Plaud Inc. is an exceptional employer, offering a vibrant and creativity-fuelled work atmosphere in Amsterdam, where innovation and collaboration are at the heart of our culture. With competitive compensation, comprehensive benefits including top-tier healthcare and generous paid time off, we champion continuous learning and fast career development, empowering employees to make a meaningful impact in the rapidly evolving AI landscape. Join us to lead the Europe influencer function and be part of a passionate team dedicated to amplifying human intelligence through cutting-edge technology.
StudySmarter Expert Advice🤫
We think this is how you could land EMEA Influencer Marketing Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PLAUD Inc. and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PLAUD Inc. are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PLAUD Inc. on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace EMEA Influencer Marketing Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PLAUD Inc.. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PLAUD Inc.:Show us that you’ve done your homework! In your application, briefly mention what you admire about PLAUD Inc.’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PLAUD Inc.
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PLAUD Inc. will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PLAUD Inc., they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
