At a Glance
- Tasks: Support and optimise marketing operations using HubSpot to drive campaigns and manage data.
- Company: Join a rapidly expanding Enterprise Services company with a global presence.
- Benefits: Competitive salary, collaborative environment, and opportunities for career growth.
- Other info: Dynamic team culture focused on innovation and continuous learning.
- Why this job: Make an impact in marketing operations while learning new platforms and technologies.
- Qualifications: Experience in CRM management and marketing operations; quick learner of new tools.
The predicted salary is between 35000 - 45000 £ per year.
Platned is a rapidly expanding Enterprise Services company with a global presence, headquartered in the UK. We are business transformation experts who specialise in serving clients utilising the world-class IFS product suite. We do this by providing comprehensive solutions and IT consultancy to help them maximise their investment and achieve their business objectives.
Role Overview
CRM Specialist will be responsible for supporting and optimising our marketing operations. This role is ideal for someone with strong CRM and marketing operations experience who may be new to HubSpot but is confident learning new platforms quickly. You will play a key role in improving how we manage data, execute campaigns, and measure performance across the funnel.
Responsibilities
- Manage and optimise the HubSpot platform to support marketing and sales activity.
- Build and maintain marketing workflows, email campaigns, and lead nurturing programmes.
- Ensure data quality, segmentation, and lifecycle stage management across the CRM.
- Collaborate with sales and marketing teams to align processes and improve lead handover.
- Create and manage dashboards and reports to track campaign and pipeline performance.
- Support campaign execution, including email, landing pages, and forms.
- Identify opportunities to improve automation, efficiency, and user adoption.
- Assist with integrations between HubSpot and other tools where required.
- Document processes and provide training and regular support to internal users.
Knowledge, Skills, and Abilities
- Proven experience in marketing operations or CRM management.
- Strong understanding of CRM systems such as Salesforce, Dynamics, or similar.
- Experience with marketing automation, lead scoring, and segmentation.
- Ability to analyse data and translate insights into actionable improvements.
- Experience working with cross-functional teams, particularly sales and marketing.
- Comfortable learning new platforms and technologies quickly.
- Strong attention to detail and data accuracy.
- Excellent organisational and communication skills.
Desirable (not essential)
- Experience with integrations or tools such as Zapier or middleware platforms.
- Familiarity with GDPR and data compliance in marketing systems.
What We Offer
- An opportunity to join a leading Enterprise Services company.
- A supportive and collaborative work environment that values innovation and continuous learning.
- A competitive remuneration and benefits package.
- Opportunities for career growth as we continue to expand our global presence.
CRM Specialist (Marketing Operations) employer: Platned Ltd
Platned is an excellent employer, offering a dynamic and supportive work environment where innovation and continuous learning are at the forefront. As a CRM Specialist, you will have the opportunity to enhance your skills in a rapidly growing company while collaborating with cross-functional teams to drive impactful marketing operations. With competitive remuneration and clear pathways for career advancement, Platned is committed to fostering employee growth and success in the heart of the UK.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Specialist (Marketing Operations)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your CRM and marketing operations experience. This will give potential employers a clear picture of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to show how your experience aligns with their needs, especially around HubSpot and data management.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team.
We think you need these skills to ace CRM Specialist (Marketing Operations)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the CRM Specialist role. Highlight your experience with CRM systems and marketing operations, and don’t forget to mention any specific tools you’ve used, like HubSpot or Salesforce.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about marketing operations and how your skills align with our needs. Keep it engaging and personal – we want to get to know you!
Showcase Your Data Skills:Since this role involves managing data and measuring performance, be sure to include examples of how you've used data to drive decisions in past roles. We love candidates who can turn insights into action!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves!
How to prepare for a job interview at Platned Ltd
✨Know Your CRM Inside Out
Make sure you brush up on your knowledge of CRM systems, especially HubSpot. Familiarise yourself with its features and functionalities, as well as how it integrates with other tools. This will show that you're proactive and ready to hit the ground running.
✨Showcase Your Data Skills
Be prepared to discuss how you've managed data quality and segmentation in previous roles. Bring examples of how you've used data to drive marketing decisions or improve campaign performance. This will demonstrate your analytical skills and attention to detail.
✨Collaboration is Key
Since the role involves working closely with sales and marketing teams, think of examples where you've successfully collaborated across departments. Highlight your communication skills and how you’ve aligned processes to improve outcomes. This will show that you’re a team player.
✨Prepare Questions About Growth Opportunities
Show your interest in the company by preparing thoughtful questions about their growth plans and how the CRM Specialist role fits into that vision. This not only demonstrates your enthusiasm but also helps you gauge if the company aligns with your career aspirations.
