At a Glance
- Tasks: Lead marketing strategies and drive customer engagement for a fast-growing QSR brand.
- Company: Ambitious and innovative brand in the Quick Service Restaurant sector.
- Benefits: Competitive salary, hybrid working, and opportunities for creative leadership.
- Other info: Join a vibrant team focused on growth and innovation.
- Why this job: Shape the future of a dynamic brand and connect with modern audiences.
- Qualifications: Significant QSR marketing experience and strong digital marketing skills.
The predicted salary is between 65000 - 70000 £ per year.
We are seeking an experienced and commercially driven Senior Marketing Manager / Head of Marketing to lead the next phase of growth for an ambitious and fast-growing brand within the Quick Service Restaurant (QSR) sector. This is a pivotal leadership role for an experienced QSR marketing professional who understands how to build brand relevance, drive customer engagement and deliver campaigns that generate measurable commercial results. The successful candidate will combine strategic marketing expertise with a strong understanding of customer acquisition, digital marketing, social media, influencer partnerships and local store marketing. They will be passionate about building brands, understand how to connect with modern audiences and thrive in a fast-paced, commercially driven environment.
Key Responsibilities
- Develop and lead the overall brand and marketing strategy.
- Drive customer acquisition, retention and brand awareness initiatives.
- Create and execute integrated marketing campaigns across digital, social, influencer, PR and local store marketing channels.
- Strengthen brand positioning and ensure consistency across all customer touchpoints.
- Identify emerging consumer trends and translate insights into commercially effective marketing activity.
- Develop innovative campaigns that increase customer engagement, footfall and sales.
- Lead social media and content strategies to maximise brand visibility and relevance.
- Build and manage relationships with agencies, partners, influencers and other external stakeholders.
- Monitor campaign performance, customer engagement and ROI, using data and insight to continually optimise results.
- Collaborate closely with senior leadership to support wider business growth objectives.
Candidate Profile
The successful candidate will demonstrate:
- Significant marketing experience within the Quick Service Restaurant (QSR) sector.
- A proven track record of building and growing customer-facing QSR brands.
- Strong understanding of digital marketing, social media, content creation and influencer marketing.
- Experience developing campaigns that drive customer acquisition, customer engagement and measurable commercial growth.
- A strong understanding of evolving consumer trends, behaviours and cultural influences.
- Commercial awareness combined with creativity and strategic thinking.
- Excellent leadership, communication and stakeholder management skills.
- The ability to balance strategic thinking with hands-on delivery and execution.
Essential Experience
- Previous marketing experience within the QSR sector is essential.
- Experience leading brand, customer acquisition and retention strategies.
- Strong digital, social media and performance marketing expertise.
- Experience managing multi-channel marketing campaigns and budgets.
- Experience working within a multi-site or franchise environment would be highly advantageous.
This is an opportunity to bring fresh thinking, strong marketing leadership and a deep understanding of modern consumer behaviour to help shape the next stage of growth for an ambitious and exciting business.
Salary - £65,000 - £70,000 DOE
Location - Midlands (hybrid role)
Head of Marketing employer: Platinum Wave Ltd
Join a dynamic and ambitious brand in the Quick Service Restaurant sector, where your expertise as Head of Marketing will be valued and impactful. With a strong focus on employee growth, we foster a collaborative work culture that encourages innovation and creativity, offering you the chance to lead exciting marketing initiatives while enjoying the flexibility of a hybrid role in the vibrant Midlands. Our commitment to professional development and a supportive environment makes us an excellent employer for those looking to make a meaningful impact in their careers.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Platinum Wave Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Platinum Wave Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Platinum Wave Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Platinum Wave Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Platinum Wave Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Platinum Wave Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Platinum Wave Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Platinum Wave Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Platinum Wave Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Platinum Wave Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
