At a Glance
- Tasks: Lead web and app analytics, driving conversion and enhancing customer journeys.
- Company: Exciting fashion ecommerce retailer with a focus on digital performance.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a collaborative team and mentor junior analysts while shaping the future of ecommerce.
- Why this job: Make a real impact on digital performance in a dynamic fashion environment.
- Qualifications: 5+ years in web analytics, strong GA4 and Google Tag Manager skills.
The predicted salary is between 45000 - 55000 £ per year.
We’re working with a growing fashion ecommerce retailer looking for a Senior Web Analyst to join their Digital & Ecommerce team. This is a fantastic opportunity for an experienced analytics professional to take ownership of web and app analytics, CRO and experimentation, with the chance to have a genuine impact on digital performance and the customer journey.
You’ll be the go-to person for digital performance data, working closely with Ecommerce, Trading, Marketing, Product, UX and Development teams to turn insight into meaningful commercial improvements.
The role will include:
- Owning web and app analytics, tracking strategy and tagging governance across GA4, GTM and app analytics platforms
- Leading the CRO and experimentation programme, including A/B and multivariate testing
- Analysing customer journeys, funnels and drop-off points to identify opportunities for improvement
- Building dashboards and automated reporting across key digital KPIs
- Using customer segmentation and cohort analysis to influence marketing, merchandising and personalisation
- Ensuring tracking is accurate, well-governed and GDPR compliant
- Presenting actionable insights to senior stakeholders across the business
- Supporting and mentoring junior members of the team
We’re looking for someone with:
- 5+ years’ experience in web analytics, ideally within ecommerce, retail or fashion
- Strong hands-on experience with GA4 and Google Tag Manager
- Experience with app analytics tools such as Firebase, Adjust or AppsFlyer
- A proven background in CRO and A/B testing, using platforms such as Optimizely, VWO, AB Tasty or similar
- Strong data analysis and dashboarding skills – SQL would be highly desirable
- The ability to turn complex data into clear, commercially focused recommendations
- Experience working across both web and app analytics
- Experience within fashion ecommerce would be a bonus.
This is a great opportunity for someone who wants to move beyond reporting and genuinely influence conversion, customer experience and commercial performance.
*Due to high volume of applications, we are only able to respond to successful applicants.
Senior Web Analyst in Maidstone employer: Platinum Search
Join a dynamic and rapidly growing fashion business that values creativity and innovation, making it an excellent employer for those passionate about people and performance. With a strong focus on employee engagement and development, you will find ample opportunities for growth in a supportive work culture that encourages collaboration and creativity. Located in a vibrant area, this role offers the chance to make a meaningful impact while being part of a forward-thinking team.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Web Analyst in Maidstone
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Platinum Search are looking for when hiring for a Senior Web Analyst.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Platinum Search for the Senior Web Analyst, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Platinum Search as a Senior Web Analyst, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Platinum Search’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Senior Web Analyst.
We think you need these skills to ace Senior Web Analyst in Maidstone
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Platinum Search, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Platinum Search's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Platinum Search. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Platinum Search
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Platinum Search uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Platinum Search. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
