At a Glance
- Tasks: Lead innovative marketing campaigns for global events and publications.
- Company: Join a respected consultancy known for its dynamic team and impactful research.
- Benefits: Enjoy hybrid working, a competitive salary, and opportunities for travel.
- Other info: Fluency in a European language is a plus but not essential.
- Why this job: Perfect for ambitious marketers eager to shape brand strategies and engage diverse audiences.
- Qualifications: 3+ years in marketing, especially in events or publishing; strong digital skills required.
The predicted salary is between 29000 - 46000 £ per year.
Working for a long-established and well-recognised consultancy near Marlow, you will join a dynamic and highly regarded team known for delivering innovative events, respected publications, and industry-leading research. This is an exciting opportunity to take full ownership of a varied marketing portfolio that includes international events, print and digital media, and research products. You will plan and execute multi-channel campaigns, drive brand positioning, and lead marketing strategies that engage audiences worldwide. The role offers a salary of £35,000–£40,000 per annum depending on experience, hybrid working (3 days in the office, 2 working from home), and the chance to travel in the UK and internationally as part of your remit. This is a fantastic role for an ambitious and self-motivated Marketing Manager ready to take the lead on an established brand while exploring new ways to reach and engage international audiences.
Key Responsibilities:
- Monitor the company's image in the marketplace and uphold brand values
- Develop and deliver integrated marketing campaigns to promote subscriptions, events, and publications
- Plan media activity, negotiate rates, and measure response to maximise ROI
- Build effective email marketing programmes with strong segmentation and targeting
- Oversee data management and maintain clean, accurate subscription records
- Evaluate live campaigns, troubleshoot issues, and optimise performance
- Manage the company's online presence, including website updates, SEO, and social media strategy
- Devise and implement marketing plans for international events and exhibitions
- Identify and select internal and external data to target key audiences effectively
- Manage paid search campaigns and track budgets
- Produce clear reporting on marketing metrics and performance for the Managing Director
- Lead development of online communities and engagement strategies
- Work with editorial teams to create engaging content and topical features
Experience Required:
- Minimum of 3 years’ marketing experience across Events, Publishing, or Research portfolios
- Background in direct marketing, ideally within conferences or a B2B environment
- Strong knowledge of digital marketing, online product development, and new media
- Understanding of database marketing principles
- Experience managing campaigns across multiple channels and platforms
- Skilled in working with creative agencies, printers, and external partners
- Knowledge of CMS systems and web basics (HTML, JavaScript)
- Proficiency with email marketing tools such as Mailchimp
- Excellent writing skills for producing brochures, press releases, and marketing copy
- Ability to combine creative thinking with data-driven decision making
- A positive, proactive attitude and the confidence to drive forward new ideas
- Fluency in a European language is desirable but not essential
Marketing Manager in Marlow employer: Platinum Resourcing
Join a prestigious consultancy near Marlow, where you will be part of a vibrant team dedicated to innovation in events and research. With a strong emphasis on employee growth, the company offers hybrid working arrangements, competitive salaries, and opportunities for international travel, making it an ideal environment for ambitious Marketing Managers looking to make a significant impact in their field.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Marlow
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing and event management. This will not only help you understand the industry better but also allow you to speak confidently about innovative strategies during interviews.
✨Tip Number 2
Network with professionals in the events and publishing sectors. Attend relevant industry events or webinars to make connections that could lead to referrals or insider information about the role.
✨Tip Number 3
Showcase your experience with multi-channel campaigns by preparing case studies or examples of successful projects you've managed. Be ready to discuss how you measured ROI and optimised performance.
✨Tip Number 4
Research the company’s current marketing strategies and identify areas for improvement. This will demonstrate your proactive attitude and ability to contribute fresh ideas right from the start.
We think you need these skills to ace Marketing Manager in Marlow
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant marketing experience, especially in events, publishing, and research. Use specific examples that demonstrate your ability to manage multi-channel campaigns and drive brand positioning.
Craft a Compelling Cover Letter:Write a cover letter that showcases your passion for marketing and your understanding of the company's brand values. Mention how your skills align with their needs, particularly in developing integrated marketing campaigns and managing online presence.
Showcase Your Achievements:In your application, include quantifiable achievements from previous roles, such as successful campaign metrics or improvements in engagement rates. This will help illustrate your impact and effectiveness as a Marketing Manager.
Highlight Relevant Skills:Emphasise your proficiency with digital marketing tools, email marketing platforms like Mailchimp, and your understanding of database marketing principles. Mention any experience with CMS systems and your ability to produce engaging content.
How to prepare for a job interview at Platinum Resourcing
✨Showcase Your Campaign Successes
Be prepared to discuss specific marketing campaigns you've managed in the past. Highlight your role, the strategies you implemented, and the results achieved. This will demonstrate your ability to drive brand positioning and engage audiences effectively.
✨Understand the Company’s Brand Values
Research the consultancy's brand values and recent projects. During the interview, reference how your experience aligns with their mission and how you can contribute to maintaining and enhancing their image in the marketplace.
✨Demonstrate Data-Driven Decision Making
Since the role involves evaluating live campaigns and optimising performance, be ready to discuss how you've used data analytics in your previous roles. Share examples of how data influenced your marketing strategies and improved ROI.
✨Prepare Questions About International Engagement
Given the emphasis on international events and audience engagement, prepare insightful questions about their current strategies. This shows your interest in the role and your proactive approach to exploring new ways to reach global audiences.
