At a Glance
- Tasks: Drive revenue growth through podcast partnerships and branded entertainment deals.
- Company: Join Platform Media, a leader in branded entertainment and marketing.
- Benefits: Enjoy 26 days annual leave, hybrid working, and a Cycle to Work scheme.
- Other info: We value diverse backgrounds and encourage all to apply.
- Why this job: Be part of a dynamic team shaping the future of entertainment and media.
- Qualifications: Proven sales experience in podcasts and brand partnerships is essential.
The predicted salary is between 60000 - 80000 £ per year.
Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation. Its three content labels focus on original content creation. The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment. Recent hit launches from the supergroup include Olivia Attwood's Olivia's House, BBC's The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
About the Role: The Partnerships Director, Entertainment is a key commercial role responsible for driving revenue growth across Platform Media's slate of shows. It requires a dynamic, results-driven sales leader with a proven track record in podcast sponsorship, branded entertainment and brand partnerships. Reporting directly to the Chief Revenue Officer (CCO), the Partnerships Director will play a key role in continuing Platform Media's expanding client base, securing long-term deals and shaping the team's commercial success. This role will own the proactive outreach strategy for our biggest entertainment shows, ensuring brands are aware of the latest availabilities and sponsorship opportunities.
The 'Entertainment' shows currently on the slate include: The Romesh Ranganathan Show, Wanging On, Wolf and Owl, Bottoms Up, The Buckleys, Joe Marler Will See You Now, Hanging Out with Ant & Dec, Olivia's House and The Luxury Dispatch.
Key Responsibilities:
- Identify, pitch and secure podcast partnerships, sponsorships, and social branded entertainment deals to drive revenue growth.
- Take ownership of the full sales cycle, from lead generation to negotiation and contracting.
- Lead high-value negotiations and oversee deal structures, ensuring sustainable and repeat business to hit and exceed revenue targets.
- Collaborate with internal teams to develop compelling sales collateral, proposals, and presentations.
- Represent Platform Media in high-level agency meetings, pitches, industry events.
Stakeholder & Partner Management:
- Proactively develop relationships with brands and key decision-makers.
- Develop and build meaningful long-lasting relationships with stakeholders at agencies and key clients, continuing to expand Platform Media's presence directly with brands.
- Work with show talent to ensure Platform are aware of the latest commercial partnerships and share with wider team.
Commercial Insights & Awareness:
- Provide insights on pricing, market positioning and competitive landscape to inform Platform Media's commercial strategy.
- Stay ahead of industry trends, proactively identify and generate new revenue opportunities.
What We’re Looking For:
- Excellent presenter with a successful track record in selling podcasts, sponsorship and social branded content partnerships to media agencies and clients.
- Strong network of brand contacts across multiple industries.
- Exceptional negotiation and communication skills, with the ability to craft and deliver compelling sales presentations.
- Strong analytical skills, with the ability to translate market insights into actionable sales strategies.
- Experience working in a fast-paced, high-growth media environment, with a proactive and entrepreneurial mindset.
- An expert understanding of digital platforms and audience-driven content strategies (e.g., YouTube, TikTok, Instagram, Podcasts).
- Knowledge of Advertising Regulations that apply to social and podcasts.
- Ability to collaborate across teams and proven track record of working with multiple stakeholders ensuring seamless execution of commercial partnerships.
- The ability to focus on the detail while also keeping the big picture in mind.
- Experience managing and updating a revenue pipeline and CRM system.
At Platform Media, we're committed to giving everyone a fair chance, no matter their background. We create content for a wide range of people, and we know that having a team with different experiences and perspectives makes our work better. Therefore, we encourage people from all backgrounds to apply, especially those from communities that have been historically underrepresented.
What’s On Offer:
- 26 days annual leave (with yearly option to buy 5 days more)
- Hybrid working with flexible hours
- Cycle to Work scheme
The Process:
- Screening: Initial chat with our People team for us to share further info about the role.
- 1st interview: This first stage will involve meeting with the hiring manager on Zoom.
- 2nd interview: Meet with more of the team and some of your potential key stakeholders.
- 3rd interview: We'll meet in our office and get to know each other in-person.
Partnerships Director, Entertainment New London employer: Platform Media
At Platform Media, we pride ourselves on fostering a dynamic and inclusive work culture that champions creativity and innovation. With hybrid working options, generous annual leave, and a commitment to employee development, we empower our team to thrive in a collaborative environment while shaping the future of media through culture-driven campaigns.
StudySmarter Expert Advice🤫
We think this is how you could land Partnerships Director, Entertainment New London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Platform Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Platform Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Platform Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Platform Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Partnerships Director, Entertainment New London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Platform Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Platform Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Platform Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Platform Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Platform Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Platform Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
