At a Glance
- Tasks: Lead creative ideation and develop impactful branded content ideas for diverse clients.
- Company: Join Platform Media, a leader in branded entertainment and innovative storytelling.
- Benefits: Enjoy 26 days annual leave, hybrid working, private medical insurance, and a pension plan.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Be at the forefront of media innovation and shape exciting campaigns that resonate with audiences.
- Qualifications: Experience in creative teams, strong storytelling skills, and a passion for cultural trends.
The predicted salary is between 45000 - 45000 £ per year.
About Platform Media
Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation. Its three content labels focus on original content creation. The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment. Recent hit launches from the supergroup include Olivia Attwood’s Olivia’s House, BBC’s The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
Type: Full-Time | Salary: £45,000 per annum + commission | Reports to: Executive Creative Director | Team: Commercial
Role Overview
We're looking for a Creative Strategist to join Platform Media who lives and breathes culture. This is a role for someone with a deep understanding of audiences and a talent for translating that knowledge into bold, impactful creative thinking. You'll sit at the heart of our Commercial team, bridging the gap between client briefs and brilliant creative ideas, working cross-functionally alongside our Head of Strategy & Planning and Creative Director. You won't just respond to briefs - you'll shape them. You'll be the driving force that turns client ambitions into ideas and campaigns that truly cut through. You're a confident presenter, equally comfortable pitching to clients as you are presenting to internal teams.
Key Responsibilities:
- Creative Ideation and Development: Working alongside the wider Commercial Creative team, you will lead on the ideation & development of branded content ideas for potential clients, either proactively or through RFPs. Where applicable, apply design experience and knowledge across brief responses to bring creative concepts and strategies to life. Developing strategies and creatives for all manner of different sectors, platforms and audiences depending on the brief.
- Commercial Growth: Work closely with Head of Strategy & Planning to identify new opportunities for growth. Ability to present and pitch proposals to both internal and external stakeholders and clients.
- Industry Knowledge & Thought Leadership: Tap into existing knowledge of cultural, editorial, social and media trends to support and create proposals that fulfil briefs by authentically connecting them to the right audiences. Use your own knowledge to share insights & trends internally, upskilling the wider business.
- Creative Leadership and Oversight: Where applicable, work closely with producers & talent, to ensure outputs for brand campaigns are delivered according to clients’ expectations and in line with campaign objectives. Being a source of expertise in creative partnerships – for the wider business and our clients. Working alongside the production team, act as creative oversight for a project post-sign off, being the creative lead on the project end to end, from ideation through to delivery. Attend shoots where necessary, primarily in the UK but with possible overseas travel.
What We’re Looking For:
- Proven experience within a creative team at a publisher, media or creative agency.
- Experience working in branded content.
- A proven track-record of responding to client briefs and creating creative content campaigns.
- Strong storytelling skills.
- Strong communication and excellent deck-building, design, presenting, and copywriting skills.
- A creative, open, collaborative and curious approach - this is an ever-changing fast-paced company and we value people who listen and collaborate with an open mind.
- Understand the world of digital and use social channels as part of everyday life, keeping on top of content trends e.g. YouTube, Instagram, TikTok, X.
- The ability to focus on the detail while also keeping the big picture in mind.
Personal Attributes:
- Creative Leadership: Experience leading creative projects end to end, with the confidence to provide oversight and direction from ideation through to delivery.
- Strategic Mind: Skilled in translating client briefs into compelling creative strategies, with a strong track record of responding to RFPs and pitches.
- Cultural Awareness: Deeply plugged into cultural, editorial, social and media trends, with the ability to apply this knowledge to briefs and share insights across the business.
- Communication & Presentation: Confident and articulate, with exceptional deck-building and presenting skills for both internal and client-facing audiences.
- Storytelling: Strong storytelling abilities with excellent copywriting skills and an instinct for what makes content resonate with an audience.
- Collaboration: A highly collaborative and open approach, able to work effectively across commercial, creative and production teams as well as with external clients and talent.
What’s On Offer:
- 26 days annual leave
- Hybrid working with flexible hours
- Top-tier private medical insurance & healthcare cash plan
- Life insurance
- Pension plan
- Employee Assistance Programme
If you’re passionate about media innovation and ready to contribute to a fast-growing company at the forefront of premium content and storytelling, we’d love to hear from you. Apply today and become a key player in our global expansion and creative success!
Creative Strategist in London employer: Platform Media
Platform Media is an exceptional employer that champions creativity and innovation in the heart of the media industry. With a vibrant work culture that encourages collaboration and personal growth, employees benefit from flexible hybrid working arrangements, generous annual leave, and comprehensive health plans. Join us to be part of a dynamic team where your creative ideas can flourish and make a real impact in the world of branded entertainment.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Platform Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Platform Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Platform Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Platform Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Creative Strategist in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Platform Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Platform Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Platform Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Platform Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Platform Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Platform Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
