At a Glance
- Tasks: Manage dynamic podcast advertising and ensure smooth campaign delivery.
- Company: Join Platform Media, a leader in branded entertainment and innovative storytelling.
- Benefits: Enjoy 26 days annual leave, hybrid working, and top-tier medical insurance.
- Other info: Diverse team culture encouraging applicants from all backgrounds.
- Why this job: Be at the heart of media innovation and contribute to exciting projects with big names.
- Qualifications: Experience in ad operations and a passion for digital media required.
About Platform Media
Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation. Its three content labels focus on original content creation. The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment. Recent hit launches from the supergroup include Olivia Attwood’s Olivia’s House, BBC’s The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
Why Platform Media?
Platform Media is an entertainment company creating shows, channels and brands across video, social and beyond. It builds worlds around the people, stories and ideas audiences care about most, bringing production, distribution, marketing and monetisation together under one roof. With original hit shows spanning sports, comedy and culture, Platform Media’s slate stars household names including Ricky Gervais, Graham Norton, Romesh Ranganathan and Olivia Attwood.
About The Role:
We're looking for an Ad Operations Manager to set up and run dynamic podcast inventory at Platform Media. Right now we sell baked-in host reads across audio and video. As an important next phase of our growth, we're bringing dynamic advertising in-house, which means building the ad ops function that sits underneath it.
This role will focus on owning how dynamic inventory is forecast, booked, trafficked, delivered, reported and reconciled across a portfolio that includes some of the UK's biggest podcast talent. The role sits at the heart of the commercial team, making sure that what we sell can actually be delivered, accurately, efficiently and on time. This role is an exciting opportunity for someone who has experience in ad operations and wants to contribute to strategy, and the overall commercial growth of Platform Media.
Key Responsibilities:
- Building our dynamic inventory operation
- Design and implement the processes and infrastructure required to sell dynamic podcast advertising.
- Work with our technology and distribution partners to ensure inventory is set up, segmented and forecastable.
- Campaign management and delivery
- Own end-to-end delivery of dynamic campaigns across the Platform Media portfolio.
- Set up campaigns, targeting, creative and delivery parameters in our ad tech stack.
- QA creative and insertion orders before campaigns go live and ahead of billing.
- Monitor pacing and delivery, troubleshoot issues with partners, and manage changes, extensions and makegoods.
- Working with the commercial team
- Sit alongside sales to make sure what's being sold can be delivered.
- Provide availability, sell-through and delivery information that sales can act on.
- Reporting and optimisation
- Own campaign reporting and delivery reconciliation.
- Monitor impressions, pacing and performance; flag risk early and recommend fixes.
- Build reporting that works for internal and external use.
- Use delivery data to sharpen forecasting and inventory management over time.
- Process and development
- Create and document best-practice workflows, and keep them current as the business changes.
- Identify gaps in how we work now and fix them rather than flag them.
- Manage the operational relationship with our ad tech and distribution partners.
- Contribute to Platform Media’s continued growth with a scalable, automated dynamic model.
What We’re Looking For:
Essential
- Proven experience in ad operations, campaign management or a digital media role working with ad servers.
- Solid understanding of how digital campaigns are booked, trafficked, delivered, reported and billed.
- Working knowledge of CPM-based trading and impression delivery.
- Strong attention to detail, this is a role where small errors become invoicing problems.
- Comfortable with data: intermediate Excel as a minimum.
- Confident learning new platforms quickly and working across commercial, content, finance and external partners.
- Experience with audio or podcast advertising and dynamic ad insertion (e.g Megaphone, Triton, AdsWizz or similar).
- Comfortable with podcast tagging solutions (e.g. Podscribe, Magellan AI etc).
Desirable
- Familiarity with Google Ad Manager, and with programmatic buying routes and DSP/SSP mechanics.
- Experience standing up a new process or platform rather than only running an existing one.
At Platform Media, we're committed to giving everyone a fair chance, no matter their background. We create content for a wide range of people, and we know that having a team with different experiences and perspectives makes our work better. Therefore, we encourage people from all backgrounds to apply, especially those from communities that have been historically underrepresented. If you don’t meet every requirement of the role but believe you’d be a great fit, we’d love to still hear from you!
What’s On Offer:
- 26 days annual leave (with yearly option to buy 5 days more)
- Hybrid working with flexible hours
- Top-tier private medical insurance & healthcare cash plan
- Life insurance
- Pension plan
- Mental health support via our Employee Assistance Programme
- Cycle to Work scheme
If you’re passionate about media innovation and ready to contribute to a fast-growing company at the forefront of premium content and storytelling, we’d love to hear from you. Apply today and become a key player in our global expansion and creative success!
Ad Operations Manager in London employer: Platform Media
Platform Media is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and innovation thrive. With a commitment to employee growth, the company offers extensive benefits including 26 days of annual leave, hybrid working options, and top-tier private medical insurance, ensuring a healthy work-life balance. Located at the heart of the entertainment industry, employees have the unique opportunity to work alongside renowned talent and contribute to groundbreaking projects in branded content and advertising.
StudySmarter Expert Advice🤫
We think this is how you could land Ad Operations Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Platform Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Platform Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Platform Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Platform Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Ad Operations Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Platform Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Platform Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about Platform Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Platform Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Platform Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Platform Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
