At a Glance
- Tasks: Lead and innovate social media strategies for exciting shows and engage audiences.
- Company: Join Platform Media, a leader in branded entertainment and original content creation.
- Benefits: Enjoy 26 days annual leave, hybrid working, and flexible hours.
- Other info: Exciting opportunity for growth in a fast-paced, creative environment.
- Why this job: Be at the forefront of media innovation and make a real impact on audience engagement.
- Qualifications: Proven experience in social media strategy and team leadership.
The predicted salary is between 60000 - 80000 £ per year.
Platform Media is an industry leading, central hub for branded entertainment, marketing, and monetisation. Its three content labels focus on original content creation. The business has kicked off a new era with a blockbuster lineup of originals in sport and entertainment. Recent hit launches from the supergroup include Olivia Attwood’s Olivia’s House, BBC’s The Traitors: Uncloaked, The Romesh Ranganathan Show, Wanging On with Graham Norton & The Good, The Bad, and The Rugby.
About the Role
Social media is central to how we grow, monetise and reach audiences across our portfolio of shows at Platform Media. We’re looking for a Head of Social to form part of our extended leadership team, in a critical and high-impact role within our ever‑growing business. This is an exciting opportunity for an experienced Head of Social to build, lead and grow an industry leading and ambitious team of social experts. Someone who thinks strategically, challenges industry conventions, raises the bar for innovation and demonstrates deep knowledge across all areas of social media. You will be responsible for owning the overall strategic vision, establishing each show's tone of voice, managing content and analysing performance metrics to drive continued success and growth.
Key Responsibilities
- Develop the long‑term social strategy framework for the business, focusing on audience growth, monetisation, and market leadership.
- Grow audience engagement and community frameworks that strengthen fan loyalty, retention and cross‑show engagement across the Platform Media portfolio.
- Proactively, and where necessary, reactively, drive innovative content ideas and formats across diverse brands.
- Maintain high publishing standards: shape standout social content, including copy, thumbnails, and graphics.
- Monitor emerging trends, platforms, algorithms, and tools for competitive advantage.
- Partner with production and editorial teams to embed social‑first thinking into content development, recording workflows and show formats.
- Oversee influencer strategy, negotiations, and contracts for UGC supporting organic channels.
- Own social growth and revenue targets, developing strategies that contribute directly to Platform Media’s commercial objectives and profitability, across but not limited to TikTok, Facebook, Snapchat, YouTube and Spotify, ensuring each channel is a revenue‑generating opportunity for the business.
- Prioritise YouTube CMS management as a key revenue stream and strategic priority, including oversight of Content ID management systems and content rights management.
- Partner with the commercial team to support social‑led pitches and revenue opportunities.
- Oversee the execution of branded podcast partnership campaigns, delegating KPI tracking, reporting and optimisation to social team members while partnering with Commercial and Account Management to uphold client satisfaction and delivery standards.
- Cultivate relationships with key social platforms for beta access, product insights, and priority support.
- Serve as the final point for all social activity, strategic decision‑making and escalations.
- Build and lead the framework, culture, and infrastructure for a high‑performing organic social team who are supported to achieve long‑term success.
- Own all workforce planning needs; including hiring, resource allocation, and budget for all employees and freelancers.
- Coach, mentor and develop team members in close partnership with the People team, ensuring all growth, performance and development activities are embedded within the team.
- Act as the social team’s internal advocate, delivering company‑wide updates and driving effective cross‑department communication.
Metrics & Analytics
- Own performance tracking and long‑term planning, using data to adapt to platform and algorithm shifts quickly.
- Own social revenue, with quarterly targets set and reported to the Senior Leadership Team.
- Provide regular reports to the Senior Leadership Team on both channel growth and monetisation.
- Oversee cost management and reporting for social initiatives.
What we’re looking for
- Strategic thinker: Proven ability to develop innovative social media strategies across multiple platforms and brands, ensuring seamless project oversight from ideation to delivery.
- Leadership: Proven experience leading and mentoring social or creative teams, managing workflows.
- Performance‑driven: Strong analytical skills, comfortable interpreting social metrics to inform content optimisation and drive audience growth.
- Multi‑tasker: Capable of managing multiple projects, teams, and stakeholders simultaneously by identifying key priorities.
- Social expert: A strong understanding of major social media platforms and their respective audiences, experience with social media management and analytics tools, and a strong understanding of paid social media strategy and execution.
- Commercial understanding: Proven experience creating and delivering content within branded partnership campaigns, with the ability to anticipate commercial considerations, manage client expectations and work collaboratively with commercial and account management teams.
What’s On Offer
- 26 days annual leave (with yearly option to buy 5 days more).
- Hybrid working with flexible hours.
If you’re passionate about media innovation and ready to contribute to a fast‑growing company at the forefront of premium content and storytelling, we’d love to hear from you. Apply today and become a key player in our global expansion and creative success!
Head of Social New London employer: Platform Media
At Platform Media, we pride ourselves on being an exceptional employer that fosters a dynamic and innovative work culture. With a focus on employee growth, we offer extensive opportunities for professional development, including mentorship and leadership training, all within a vibrant London setting that thrives on creativity and collaboration. Our competitive salary packages, generous annual leave, and flexible hybrid working arrangements ensure that our team members are well-supported and motivated to excel in their roles.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Social New London
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your social media skills! Create a personal brand that reflects your expertise. Share insights, trends, and your own content ideas to demonstrate your knowledge and passion for the field.
✨Tip Number 3
Prepare for interviews by researching the company’s recent projects and social media strategies. Bring fresh ideas to the table that align with their vision, showing you’re not just a fit but a game-changer!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Head of Social New London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for social media and content creation shine through. We want to see that you’re genuinely excited about the role and how you can contribute to our innovative projects.
Tailor Your Experience:Make sure to highlight your relevant experience in social media strategy and team leadership. We’re looking for someone who can demonstrate their ability to drive audience engagement and growth, so be specific about your past successes!
Be Data-Driven:Since metrics are key in this role, include examples of how you've used data to inform your strategies and decisions. Show us that you can analyse performance metrics and adapt your approach to achieve results.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Platform Media
✨Know Your Platforms
Make sure you have a solid understanding of the major social media platforms mentioned in the job description. Be ready to discuss how each platform can be leveraged for audience growth and monetisation, and share examples of successful strategies you've implemented in the past.
✨Showcase Your Leadership Skills
Prepare to talk about your experience leading and mentoring teams. Think of specific instances where you’ve successfully managed workflows or developed team members. This role is all about building a high-performing team, so demonstrate your ability to inspire and guide others.
✨Be Data-Driven
Since performance tracking is key, come equipped with examples of how you've used analytics to inform your social media strategies. Discuss how you've adapted to changes in algorithms or platform shifts, and be ready to explain how you measure success.
✨Innovate and Adapt
The role requires someone who can drive innovative content ideas. Prepare to share your thoughts on emerging trends and how you would apply them to Platform Media's portfolio. Show that you’re not just reactive but proactive in your approach to social media strategy.
