At a Glance
- Tasks: Lead demand generation campaigns and drive revenue growth across Europe.
- Company: Join Planview, a global leader in Strategic Portfolio Management.
- Benefits: Enjoy flexible work hours, generous PTO, and paid volunteer time.
- Other info: Collaborative culture with opportunities for career growth and innovation.
- Why this job: Be part of a pivotal moment in a fast-growing company transforming how businesses operate.
- Qualifications: 8-10 years in B2B SaaS demand generation with strong analytical skills.
The predicted salary is between 56700 - 69300 £ per year.
Planview has one mission: to close the gap between strategic intent and business outcome, providing the intelligence organizations need to act decisively. As the global leader in Strategic Portfolio Management, Planview helps organizations of all sizes achieve their business goals, faster and smarter. Our comprehensive platform brings initiatives, investments, and resources into a continuous, connected model of the business: the actionable understanding leaders need to move decisively, keep teams and AI in lockstep, and know how their initiatives are performing.
We are looking for a Demand Generation, Senior Manager in London, UK. As the Demand Generation, Senior Manager for the Pan-European region, you will be the driving force behind our growth engine. This is a mission-critical role where you will own the regional pipeline, drive stage-to-stage conversion, and lead our New Logo acquisition strategy. Working at the intersection of Sales, Corporate Marketing, and Product Marketing, and leveraging the Demand Gen Centre of Excellence (COE), you will build and execute integrated campaign strategies that turn program spend into high-quality revenue opportunities.
Why now is an exciting time to join: Planview is at the absolute forefront of helping the world's most innovative organizations orchestrate their product models and connect strategy to delivery. Our EMEA Marketing team is undergoing an ambitious phase of growth and strategic evolution. Stepping into this role means taking the reins during a pivotal moment—giving you the unique platform to build our regional demand generation engine from the ground up, launch highly visible pipeline initiatives, and directly fuel Planview's next era of hyper-growth in Europe.
What You'll Do
- Build and Execute Integrated Campaigns: Design and deliver solutions and persona based, integrated Pan-European demand generation campaigns that drive New Logo acquisition and unlock cross-sell/up-sell potential.
- Own Pipeline & Revenue Conversion: Own our regional pipeline targets with a clear focus on revenue impact. Optimize stage-to-stage conversion rates and accelerate deal velocity, driving the shift from lead volume to high-quality SQLs.
- Drive Sales Alignment & Governance: Work closely alongside Sales leadership to establish pipeline governance, support early-stage qualification, and ensure engagement at the right contact levels (VP/C-Level) to progress deals.
- Manage Agency & Channel Performance: Lead external agencies, vendors, and regional channels to maximize return on program spend, ensuring execution capacity is aligned to pipeline targets.
- Budget Planning & Management: Take a strategic approach to budget planning across the Pan-European demand generation strategy. Monitor and adjust spend based on campaign performance and market conditions, clearly communicating trade-offs to stakeholders.
- Drive Data-Driven Optimization: Use data and analytics to track campaign performance, pipeline mix, and conversion metrics. Translate insights into actionable improvements and communicate recommendations clearly to the team and leadership.
What You'll Bring
- Experience: 8–10 years of B2B SaaS demand generation experience, with a track record of executing and managing Pan-European campaigns.
- Pipeline Expertise: Proven ability to go beyond lead generation—actively improving pipeline conversion rates, driving funnel progression (MQL to SQL), and accelerating deal velocity.
- Budget Management: Experience planning, managing, and optimizing demand generation budgets. Comfortable making trade-offs and adjusting spend based on performance and business priorities.
- Sales Alignment: Strong experience partnering with Sales, SDRs, Corporate Marketing, and Product Marketing teams, with the ability to drive accountability in lead qualification and pipeline progression.
- Vendor Management: Experience managing agencies, external vendors, and channel partners to maximize program ROI.
- Analytical Mindset: Strong problem-solving and analytical skills, with the ability to relate performance data to team and company-level objectives and make clear recommendations for improvement.
- Technical & Data Proficiency: Hands-on experience with Salesforce, Demandbase, and Marketo. Confident in leveraging AI tools for data analysis and insights to continuously improve campaign performance.
At Planview, you’ll join our global team and culture which reflects the vibrant communities in which our employees live and work. To support you at Planview, you will enjoy:
- Unplugged Days: 4 company-wide paid days off per year to recharge and relax.
- Generous PTO offerings (region dependent).
- Region specific competitive benefit plans to support you at any life stage including parental leave, retirement, medical plans, wellness support, and remote work support.
- Paid time to volunteer through Planview’s Force for Good Week.
- Employee Referral bonus program.
- Weekly office lunches for hybrid team members and social events.
- Flexible work hours/environment.
Now is a great time to join our team. If you are looking for a place to grow your career, innovate with best-in-class solutions, and build the future of connected work, Planview is the right place for you!
Demand Generation Manager in London employer: Planview
Planview is an exceptional employer that champions a world-class, connected culture, allowing employees to thrive in a remote work environment while supporting their professional growth. With generous PTO offerings, competitive benefits tailored to various life stages, and a commitment to employee well-being, Planview fosters a vibrant community where strategic relationships and measurable business impact are at the forefront. Join us to be part of a global team dedicated to innovation and excellence in work and resource management.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Planview and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Planview are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Planview on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Planview. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Planview. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Planview:Show us that you’ve done your homework! In your application, briefly mention what you admire about Planview’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Planview
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Planview will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Planview, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
