At a Glance
- Tasks: Create engaging content that drives sales and builds brand love.
- Company: Join Planthood, a fast-growing health food company in the UK.
- Benefits: Competitive salary, hybrid work, 24 days holiday, and free healthy meals.
- Other info: Opportunities for personal growth and a supportive team culture.
- Why this job: Shape the future of plant-based living through creative strategy.
- Qualifications: 3+ years in content or creative roles with strong writing skills.
The predicted salary is between 35000 - 45000 £ per year.
Do you love turning data and insights into big ideas and compelling copy? Can you turn a product benefit into a viral hook? We're looking for a Creative Strategist to join our growing marketing team and shape the next generation of Planthood’s content – from paid ad creatives to organic social, brand campaigns and beyond. We’re Planthood - one of the fastest growing health food companies in the UK. Our mission is to help people eat more plant-based whole foods and transform their health in the process. We’re now looking for a creative and technically brilliant Creative Strategist to join our London studio.
OPPORTUNITY
- Full-Time (Open to part-time / freelance candidates).
- Salary: Competitive based on experience.
- Location: Hybrid – mix of remote and at our HQ in Bethnal Green.
As our Creative Strategist, you’ll work closely with our head of brand to research, ideate, script, and guide the production of content that stops thumbs, drives conversions and builds love for Planthood.
THE ROLE
- Develop creative concepts for paid and organic social that drive engagement and sales.
- Brief and storyboard content ideas to our designer and videographer.
- Conduct customer research and trend analysis to identify insights for ideation.
- Write compelling copy for social media, ads and email campaigns.
- Concept and brief UGC-style content for creators and influencers.
- Support broader brand campaigns across PR, influencer and OOH, alongside Head of Brand.
- Stay plugged into trends, platform shifts and creative best practices.
ABOUT YOU
- 3+ years in a content, creative or strategy role for a DTC or lifestyle brand.
- Strong track record of creating high-performing ad creatives and social content.
- Excellent creative writing and storytelling skills.
- Experience briefing creatives and working cross-functionally with design and video.
- Deep understanding of content formats across Meta, TikTok and email.
- A strategic thinker who can balance performance and brand.
- Passionate about food, wellness and the power of plant-based living.
If you're worried you don't tick all of the boxes above but you're really passionate about the opportunity and working with us, please still apply and let us know what you can/can't do.
WHY WORK AT PLANTHOOD
- Join a close-knit, high-performing team that punches well above its weight.
- We are growing fast, so you will have lots of opportunities for personal growth and promotion.
- 24 days paid holiday plus bank holidays and extra paid time off at Christmas.
- Bonus opportunity.
- Enhanced maternity and paternity leave & pay.
- Hybrid working model – mix of remote and at our HQ in East London.
- Free healthy lunches and meals anytime you are working at our HQ.
- Discount on Planthood’s healthy plant-based food and drinks.
Planthood is an equal opportunities employer and welcomes applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age, citizenship, marital, domestic or civil partnership status, sexual orientation, or gender identity, or any other basis as protected by applicable law.
Creative Strategist employer: Planthood Ltd
At Planthood, we pride ourselves on being a dynamic and innovative employer that fosters creativity and collaboration within our close-knit team. Located in the vibrant area of Bethnal Green, our hybrid working model allows for flexibility while providing ample opportunities for personal growth and career advancement. With competitive benefits including generous holiday allowances, enhanced parental leave, and free healthy meals, we are committed to supporting our employees' well-being and professional development.
StudySmarter Expert Advice🤫
We think this is how you could land Creative Strategist
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues. You never know who might have a lead on that perfect Creative Strategist role.
✨Tip Number 2
Show off your creativity! Create a portfolio that highlights your best work, especially those high-performing ad creatives and social content. Make it visually appealing and easy to navigate – we love a good story!
✨Tip Number 3
Stay updated on trends! Follow industry leaders and keep an eye on what’s hot in the world of content and social media. This will not only inspire your ideas but also show potential employers that you’re plugged into the scene.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love hearing from passionate candidates who are excited about plant-based living and our mission at Planthood.
We think you need these skills to ace Creative Strategist
Some tips for your application 🫡
Show Your Creative Side:When you're applying for the Creative Strategist role, let your creativity shine through in your application. Use engaging language and showcase your unique style in your cover letter and CV to grab our attention right from the start.
Tailor Your Application:Make sure to tailor your application specifically for us at Planthood. Highlight your experience with DTC or lifestyle brands and how it relates to our mission of promoting plant-based living. We want to see how you can contribute to our growth!
Include Relevant Examples:Don’t just tell us about your skills; show us! Include examples of your past work that demonstrate your ability to create compelling copy and high-performing ad creatives. This will help us visualise how you can bring value to our team.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our awesome team!
How to prepare for a job interview at Planthood Ltd
✨Know Your Stuff
Before the interview, dive deep into Planthood’s mission and values. Familiarise yourself with their products and recent campaigns. This will not only show your genuine interest but also help you tailor your ideas to fit their brand.
✨Showcase Your Creativity
Prepare a portfolio that highlights your best work in content creation and strategy. Include examples of ad creatives, social media posts, and any successful campaigns you've led. Be ready to discuss the thought process behind each piece and how it drove engagement.
✨Be Data-Driven
Since the role involves turning data into compelling ideas, come prepared with examples of how you've used insights to shape creative strategies in the past. Discuss specific metrics or outcomes that demonstrate your ability to balance creativity with performance.
✨Ask Insightful Questions
At the end of the interview, don’t shy away from asking questions. Inquire about their current challenges in content strategy or how they measure success for their campaigns. This shows your strategic thinking and eagerness to contribute meaningfully.
