Associate Product Marketing Manager (APMM)

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Mission

Architect and implement how Planhat shows up across every touchpoint.

Team

You’ll be joining Planhat’s in-house creative agency - Studio Planhat. We’re building a disruptive B2B brand across web, social and traditional print media channels, embracing new methods like AI and building plug-and-play systems for GTM teams that allow us to scale high-quality output infinitely. We’re a team that’s always hungry for new challenges. We prioritise scrappiness over seniority and do all our brand, design and distribution work in-house, instead of delegating out to agencies. We’re based in Planhat’s London hub. Since this is a fast-paced creative role, we need you on the ground in London with us.

Role

As an Associate Product Marketing Manager (APMM), your mandate is to architect and implement how Planhat shows up across its key surfaces: the website, film and video, social content, one-pagers, and other GTM collateral. Your job is to ensure our product, messaging, and customer impact are represented clearly, consistently, and credibly wherever they appear.

You’ll run the systems that keep these surfaces up to date - from features, processes, and changelogs to testimonials, metrics, and proof points. You’ll turn Product and GTM requirements into concrete outputs: landing pages, copy, demos, and collateral teams actually use to close new business. You’ll execute hands-on: speccing new landing pages and slides, liaising with customers for testimonials and collaborations, owning the data foundation behind our living web presence - and appearing on camera to demo features, both in longer-form walkthroughs and short, high-signal clips. You’ll collaborate closely with Studio, Product, Sales, and Customer teams. Bigger picture, you help maintain a single source of truth between Product and GTM, ensuring Planhat shows up consistently and confidently as the product evolves.

Responsibilities

• Website data & content systems: Design, build, and maintain the data systems behind Planhat's living web presence - ensuring quotes, testimonials, metrics, proof points, and narratives are accurate, structured, and continuously up to date at scale. Create automated and low-manual workflows that keep website content hydrated in real time as product messaging, proof, and data evolve. Define and maintain tagging, relationships, and content architecture across product content, proof, and messaging to enable intelligent reuse and consistency. Curate and prioritise which content is surfaced - ensuring only the highest-impact, most relevant, and most valuable proof and messaging are shown consistently across the site. Partner closely with Product Marketing and Web to ensure the website remains a trusted, scalable source of truth rather than a manually maintained surface.
• Landing pages & GTM execution: Translate Product, SEO and GTM requirements into concrete outputs: landing pages, copy, and supporting assets. Spec and draft pages from brief to copy, implementing directly in templates (e.g. Framer) or working with designers on custom builds. Support GTM teams with clear, up-to-date collateral used in pitches, proposals, and customer conversations.
• Demos & video content: Capture and maintain product demo content, including longer-form walkthroughs and short, high-signal clips for social and GTM use. Appear on camera to demo features, workflows, and capabilities with clarity and confidence. Work with Studio and Product Marketing to ensure demo content reflects real use cases and customer value.
• Customer proof & social credibility: Initiate and manage testimonial and proof collection by liaising directly with customers. Capture quotes, impact metrics, and proof points and structure them for use across web, sales, and social. Coordinate with Social and Studio teams to ensure proof is actively used and visible across all channels.
• Alignment & communications: Work closely with Product, Product Marketing, Studio, Sales, and Customer teams to keep product content aligned as the product evolves. Help maintain consistency between internal understanding and external representation of Planhat's product. Contribute to improving workflows, documentation, and standards for product marketing execution.

We’re looking for someone who’s early in their product marketing career but already thinks in systems, structure, and execution - and wants real ownership.

You should bring:

• 1-3 years of relevant experience across product marketing, product communications, GTM enablement, marketing operations, or adjacent roles.
• Proven ability to make complex products easier to understand, through clear content, structure, and execution - not just writing messaging docs.
• Strong instincts for product storytelling: framing features, processes, and capabilities around customer value and outcomes.
• Experience owning or contributing meaningfully to product-facing content, such as website pages, landing pages, demos, one-pagers, or GTM collateral.
• Hands-on experience demonstrating products, including presenting workflows clearly - comfortable appearing on camera and explaining how things work.
• Confidence capturing content yourself, including demo videos, walkthroughs, short clips, or interviews (clarity and credibility matter more than polish).
• A strong ownership mindset: you take responsibility for quality, accuracy, and follow-through, and you care deeply about things being done properly.
• A builder mentality: comfortable with ambiguity, energized by blank canvases, and motivated by turning manual work into scalable systems.

Definition of Success

Month 1-2: The website is fully hydrated with all existing, high-value product and customer content - including quotes, metrics, testimonials, proof points, features, processes, integrations, changelogs, and messaging. All content is catalogued, structured, and tagged, with clear relationships between product areas, use cases, and customer impact. Gaps, inconsistencies, and outdated content across key surfaces are identified and resolved. You are already writing copy and shipping updates, including landing page improvements and GTM content. You have a clear view of where manual work exists today - and a plan to eliminate it.

Month 3-6: Repeatable, low-manual systems are in place to keep website content continuously up to date as new data and proof come in. Clear cadences and forcing functions exist for gathering new quotes, metrics, testimonials, case studies, interviews, and customer collaborations. Tagging, prioritisation, and curation logic ensure only the highest-impact, most relevant content is surfaced consistently. You are regularly spec-ing and shipping new landing pages, writing copy, and supporting GTM teams with up-to-date one-pagers and sales assets. The website is increasingly trusted internally as a single source of truth for product and customer impact.

Month 6+: Website content remains continuously hydrated and accurate without manual clean-ups or heroics. New proof, metrics, and narratives flow naturally from ongoing customer and GTM activity. Case studies, impact studies, interviews, and co-marketing initiatives run on a predictable cadence. You consistently ship new pages and GTM assets as the product evolves, keeping messaging current and high-signal. The systems you’ve built materially reduce manual work while improving clarity, consistency, and relevance at scale. Planhat’s website and GTM surfaces reliably reflect the best, most current version of the product and its impact.

Trajectory

This is an early-career role for high-potential individuals looking to make real impact and significantly accelerate their career. In the initial phase, your focus is on building and running the execution engine behind how Planhat shows up - hydrating the website, structuring product and proof data, shipping landing pages and GTM assets, and reducing manual work through better systems. As you gain confidence and context, the scope of the role naturally expands. You’ll take on greater ownership of how product content, proof, and messaging are prioritised and surfaced across surfaces, and you’ll become increasingly involved in shaping how launches, demos, and GTM materials are structured and delivered. Over time, this role can grow into broader Product Marketing ownership - spanning product storytelling, launches, demos, customer proof, and GTM enablement - working closely with senior Product Marketing and Studio leads to help define how Planhat is understood and positioned in the market. This role is designed as a strong foundation for someone who wants to build deep product marketing craft, systems thinking, and executional judgment - and progress into more senior Product Marketing roles as Planhat grows.