At a Glance
- Tasks: Lead sales efforts for mid-market hotel groups across Europe and exceed sales quotas.
- Company: Join Planet, a global leader in integrated technology and payments solutions.
- Benefits: Enjoy a hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Diverse and inclusive workplace with a focus on employee development.
- Why this job: Make a real impact in the hospitality industry while working with innovative technology.
- Qualifications: 10+ years of sales experience, especially in SaaS or hotel tech.
The predicted salary is between 80000 - 100000 £ per year.
About Planet
Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers. We create great experiences for the millions of people who use our payments, software, and tax‑free solutions every minute of every day. Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time. Founded over 35 years ago and with headquarters in London, we have more than 2,500 employees across six continents serving customers in more than 120 markets.
Role Overview
We are seeking an experienced and driven Sales Director to lead our sales efforts across mid‑market hotel groups and brand accounts in Europe. This is a quota‑carrying role requiring a high‑performing individual with a deep understanding of Property Management Systems (PMS), strong hospitality industry experience, and a proven ability to win business in complex sales environments. The ideal candidate is a strong negotiator, commercially creative, and thrives in high‑pressure, fast‑paced settings. You will play a pivotal role in expanding our footprint across Europe, owning the full sales cycle from pipeline creation to contract signature, and contributing to our go‑to‑market and product strategy.
What You Will Do
- Own and exceed a new business sales quota focused on mid‑market hotel groups and branded properties across Europe.
- Build and manage a robust sales pipeline through proactive outreach, lead generation, partnerships, and event engagement.
- Lead complex RFP processes, delivering tailored proposals that speak to client needs and differentiate our offering.
- Close deals by understanding client pain points, effectively presenting value propositions, and navigating multi‑stakeholder decision cycles.
- Collaborate with product, marketing, and leadership teams to refine our value proposition, messaging, and market positioning.
- Represent the company at industry events, conferences, and client meetings to strengthen brand presence and generate leads.
- Develop and maintain deep industry knowledge, particularly regarding PMS trends, competitive landscape, and customer challenges.
- Act as a trusted advisor to clients, building long‑term relationships and contributing to ongoing account growth.
- Work cross‑functionally to feed back market insights and support continuous product and process improvement.
Who You Are
- 10+ years of sales experience, with at least 5+ years in enterprise or mid‑market software sales.
- Proven track record of exceeding quota in a SaaS or hotel tech environment.
- Deep understanding of hotel operations and Property Management Systems (PMS).
- Strong hospitality industry background, with existing networks a plus.
- Exceptional negotiation, presentation, and closing skills.
- Highly commercial, with the ability to design creative deal structures and ROI‑driven proposals.
- Self‑starter who is comfortable working independently and managing complex sales cycles across multiple countries.
- Experience selling across European markets, with cultural and linguistic adaptability.
- Ability to travel regularly for client meetings, events, and internal workshops.
- Fluent in English; additional European languages a plus.
Why Planet
Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need. At Planet, we embrace a hybrid work model, with three days a week in the office. Reasonable accommodations may be made in order to allow an individual to perform the essential functions of this role successfully.
Sales Director, Mid-Market Groups and Brands [PMS] employer: Planet
Planet is an exceptional employer that fosters a dynamic and inclusive work culture, empowering employees to thrive in their roles while contributing to innovative technology solutions for the hospitality industry. With a strong emphasis on professional growth, Planet offers extensive opportunities for career advancement and skill development, all within a supportive environment that values diversity and collaboration. Located in London, employees benefit from a vibrant city atmosphere, flexible hybrid working arrangements, and the chance to engage with a global network of colleagues and clients across Europe.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Director, Mid-Market Groups and Brands [PMS]
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Director, Mid-Market Groups and Brands [PMS] at Planet, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including Planet. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Director, Mid-Market Groups and Brands [PMS]. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Director, Mid-Market Groups and Brands [PMS]
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for Planet:When writing your cover letter, make sure to tailor your message specifically for Planet. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at Planet
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show Planet that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show Planet that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with Planet’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
